The comments section of a Facebook post is something everyone should pay close attention to. One of the biggest perks of social media for a business is the opportunity to interact with customers directly, which can be done through direct messages and comments to posts.
Viral marketing refers to certain efforts a business can make to attract the attention of a large audience in such a way that people start to share content on their profiles.
Advertising on Facebook brings some huge potential to the table. Over the years, the platform has greatly extended its ads system to allow brands and companies to tap into their target audience to make more sales, create a bigger following, generate leads, etc. However, not everyone gets to see their dreams come true through Facebook […]
Social media platforms provide businesses with a lot of amazing opportunities to promote themselves, but none can compete with Facebook. Facebook is the global leader in terms of social media platforms, with around 2.7 billion monthly active users, not to mention celebrities, brands, organisations, and even governmental institutions.
These days, most brands have a Facebook page they use as a way to grow and engage an audience. The social media platform has long outgrown its initial role as a place for old friends to keep in touch and share tidbits of their lives.
With 2.45 billion monthly users, Facebook is perhaps the most appealing advertising platform for both small and big business owners. Not only that it has a massive audience, but its demographic is quite diverse too. If you think that advertising on Facebook works only if your prospects are Millennials and Gen Xers, then you should […]
With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren’t as easy as they used to be.
Social media advertising was projected to drive over 23 billion phone calls and 72 billion dollars in advertising revenue in 2020. In a global digital advertising market worth $92.9 billion, social media advertising is the second largest after e-commerce advertising championed by Amazon.