Advertising on Facebook brings some huge potential to the table. Over the years, the platform has greatly extended its ads system to allow brands and companies to tap into their target audience to make more sales, create a bigger following, generate leads, etc.
However, not everyone gets to see their dreams come true through Facebook advertising. Facebook users are a lot more used to seeing ads on their news feeds, so there is a lot more competition between ads when it comes to getting users to act.
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Here are 5 ways to create Facebook ads that convert:
The Ad Copy Matters
The Facebook Ad copy is an essential part of your ad because it’s often the thing that makes the sale. The visual elements such as the image or video catch their attention, but the ad copy is there to provide them with additional information that can lead them to make a decision.
The ad copy can be used to convey features, benefits, price, or other incentives that can help potential customers convert. Never treat the Facebook ad copy as an afterthought!
Improve Your Targeting
To effectively target your ads, you need to learn who your audience is. The Audience Insights tool is a good place to start, but Facebook gives you an even better option in the form of Custom Audiences.
With this feature, you can upload a list of existing customers and target them with additional offers, which are more likely to convert since the users already know you. Not only that, but the customer audience can also serve as the basis of a lookalike audience, where Facebook will target potential customers with similar profiles to the ones you have.
Choose the Right Objective
The ad objective is designed to ensure your video gets delivered to the Facebook users most likely to take the action you want. For instance, if your objective is app installs, you only want to show the ad to people on a mobile device.
If you choose the brand awareness one by mistake, then the ad will appear in the news feeds of people scrolling on desktops as well. Even if those users might be interested in your app, you’ve caught them at the wrong time and lost the conversion. The wrong objective lowers your conversion rate quite a lot.
Pick the Most Beneficial Format
Facebook ads can come in different formats:
- Image ads
- Video ads
- Carousels
- Collection ads
The ad format can help support your goals, like in the case of collection ads designed to help eCommerce business. When choosing the format, also consider the ad creative, meaning the visual component of the ad, and what your target audience might respond better to.
The ad creative is the element designed to be eye-catching, and make users stop scrolling to see what you have to offer.
Improve Your Landing Page
A conversion often doesn’t occur just because people click on your ad. The landing page is the final selling point. So when creating Facebook ads, it’s important to not just focus on copy and ad creatives.
Think of the landing page as an extension of the ad. All the pieces must be in sync to help you convert potential customers.
Can We Help?
Creating an ad on Facebook is simple from a technical standpoint, but ads that convert may require a bit more help. Australian Internet Advertising can help your business create and manage ad campaigns that convert.
If you want to work with us, please reach out to our team online, or call us at 1300 304 640.
