If you’re a small business owner in Sydney or anywhere else in Australia and you already advertise on Facebook or are interested in starting your own Facebook advertising campaigns, you may be wondering if it’s a good idea to hire a Facebook specialist to manage your Facebook ads.
Can you advertise on Facebook on your own, or should you hire a Facebook specialist to help with your digital marketing efforts? What do ad specialists do, and what are the benefits of working with one? Get all the information you need in this guide to Facebook marketing specialists, and see how you can benefit from working with the experts at Australian Internet Advertising.
What Does A Facebook Ad Specialist Do?
As you may expect, a Facebook ad specialist has experience in every aspect of social media advertising and a deep knowledge of how Facebook ads work.
These professionals typically come from a background that includes experience in PPC (pay-per-click) marketing, content marketing, lead generation, and running ads on other social networking platforms like Twitter and Instagram – but have a particular emphasis on the Facebook advertising platform.
When you hire a Facebook specialist to help you grow your business, they will take the lead on everything related to your Facebook advertising campaign, and will be responsible for taking on a wide variety of duties. These usually include:
Creating, managing, and running Facebook ads
In most cases, your Facebook ad specialist will be solely responsible for the creation, management, and running of your Facebook ad campaigns.
Of course, you’ll likely maintain control over your budget, and you will be able to tell your specialist about your goals and how much you’d like to spend on your campaigns – then, they can adjust your ad campaigns accordingly.
Depending on their background and skill set, your Facebook specialist may also sometimes need to work with other people like graphic designers or videographers to make particular types of video ads.
Creating and managing custom audiences
This is one of the most important things that a Facebook ad specialist can do. Custom audiences are the biggest benefit of using Facebook.
This is because people on Facebook share an enormous amount of information about themselves, and Facebook can track hundreds of things like income level, education, workplace, interests, friends and “liked” pages, and other details that can help you build more effective ad campaigns.
Facebook ad specialists are experts at managing and creating custom audiences, and crafting ads that will appeal specifically to these audiences. This means your ads will only reach people who are the most likely to be interested in your goods and services, increasing your ROI and overall ad effectiveness.
A/B testing of Facebook ads
A/B testing is the best way to enhance the effectiveness of Facebook ads. This term refers to running two similar Facebook ads at the same time, and then measuring how effective each advertisement is at reaching your target audience.
For example, your Facebook specialist may run two ads with the same copy, but use different graphics or images. Then, they can measure the success of each ad, and use this information to create a more effective Facebook ad in the future. Regular A/B testing is one of the best ways to enhance the performance of Facebook ad campaigns.
Delivering reports about ad performance
Your Facebook ad specialist will be responsible for managing, viewing, and understanding analytics information about the performance of your ads, such as conversion rates and click-through rates, total views, return on investment (ROI), and more.
This information will all usually be compiled into daily, weekly, or monthly reports that will be sent directly to you. Your specialist will explain the data, make recommendations on how ad performance can be improved in the future, and take the necessary steps to improve your ad performance as long as you approve.
Staying up-to-date with Facebook trends and additional features
One of the best things about working with a Facebook specialist is that they are always on the lookout for new features, trends, and other information that can help you enhance the performance of your ad campaigns.
For example, if Facebook comes out with a new type of ad that can be placed in a new location, your Facebook specialist can quickly do some research and understand the best practices for using it, and incorporate this information into your existing Facebook ad campaign. This lets you reach Facebook users more effectively.
These are just a few of the services offered by Facebook specialists. Depending on the person or agency you work with, you may also be able to get other digital marketing services like management of your business Facebook page, social media management of other platforms, content writing services, and even SEO and website optimization services.
What Are The Benefits Of Working With A Facebook Specialist?
So, why should you choose to work with a Facebook ads specialist? There are plenty of reasons – so let’s take a look at just a few of them.
Save time and money
If you’re not a social media expert and haven’t worked with the Facebook Ads platform before, chances are that you’ll have to spend a lot of time learning about Facebook advertising, how to market your business, and best practices for Facebook ads.
This is not necessarily a bad thing, since it can be helpful to know more about digital marketing as a business owner. However, this is time and energy that you could be putting into other parts of your business operations, such as hiring staff, opening new locations, finding new product suppliers, and so on.
By hiring an expert Facebook specialist, you can focus on your day-to-day business operations, while knowing that your Facebook ads will target people who are truly interested in your goods and services.
Appeal to the right custom audiences
You may not be able to spend hours each week creating custom audiences and lookalike audiences on the Facebook ads platform – but your Facebook specialist will! Using analytics, demographic information about your current customers, and even things like the names, email addresses, phone numbers, and other information about past customers, your Facebook specialist will quickly be able to create custom audiences for your business.
Maximize the ROI of your ads
If you don’t know how to target your Facebook ads properly, you may end up blowing a lot of your pay-per-click (PPC) ad budget on ads that don’t convert customers well, and this can lead to higher overhead for your marketing efforts.
With a Facebook specialist, you don’t have to worry about this. Your Facebook partner will be able to quickly narrow down your marketing efforts with custom audiences, and serve ads that will have a higher conversion rate – and a higher return on investment.
Get expert advice
It’s very helpful to have a Facebook specialist as a “sounding board” for your marketing efforts. They’re a resource you can turn to whenever you have a question about Facebook, or even about other digital marketing efforts. With the assistance of your Facebook specialist, you can get expert guidance on how to run your business’s Facebook page, tips about maintaining your social media presence, and so much more.
That’s just the tip of the iceberg, too. Hiring a Facebook specialist for your business is one of the best ways to improve your ability to market to new customers, and maximize the impact of your Facebook advertising efforts while minimizing your total ad spend on digital advertisements.
Make Sure To Hire A Reputable Facebook Specialist To Run Your Facebook Ads!
If you want to create an effective advertising campaign using the Facebook Ads platform, market your products and services to the right audiences at the right time, and save time by taking a “hands-off” approach to social media management, hiring a Facebook specialist is definitely a good option.
But where can you start if you want to hire a Facebook specialist in Australia? Australian Internet Advertising is the best choice. We’re not just experts in Facebook – but we have years of experience in every field of digital advertising.
From Facebook, Twitter, and Instagram to paid search tools like Google AdWords, content marketing, SEO optimization and more, we do it all in Australia – and our team of Facebook specialists can help you get the results you need.
Interested in learning more? Contact us online now or give us a ring at 1300 304 640 to speak with one of our specialists, we can set up a consultation to explain the further benefits of working with a Facebook specialist for Facebook ads.