FACEBOOK MARKETING AGENCY SYDNEY

1300 304 640

BUSINESSES WE HELPED GROW!

Facebook marketing partners

Advertising on Facebook has taken off

Due to new features making it possible to have your content displayed to highly targeted Facebook users, the power behind a professionally managed Facebook advertising campaign has exploded!

We dont just target likes and comments. Creating a financially rewarding Facebook advertising campaign requires a technical set of steps that will drive sales to your business.

Get in touch now to speak to a Facebook Advertising Specialist, and find out what the fastest growing online media platform can do for your business.

Enquire About Facebook Advertising

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Facebook Marketing

Harness the Power of Facebook Marketing and Grow Your Business

Facebook ads

Inspire Your Fan Base and Accelerate Your Growth with Engaging Facebook Marketing Strategies

Digital marketing has changed the way people research information and make purchasing decisions. In today’s overly connected world, consumers are in control and use social media platforms like Facebook to connect with the brands they love, share their experiences or express their complaints. The modern consumer wants more than a list of features and benefits – they want personalized offers and messages that fit their unique needs and desires. And, if they don’t get what they want, they are not afraid to voice their opinion.

Savvy businesses understand the power of social media marketing and the growth opportunities an all-encompassing Facebook advertising strategy could bring. They customize every interaction potential customers have on their Facebook pages and focus on creating a lasting and meaningful relationship that could differentiate their brand.

Building an engaging brand on Facebook that prospects get to notice among the social media noise and chatter is no easy task. You need not only an exquisite strategy but also an in-depth understanding of how Facebook marketing works and evolves.

That’s where Australian Internet Advertising can become a reliable partner.

We recognize that both your brand and audience are unique and you need a solution that is just the right fit. Whether you want to expand your reach on Facebook, boost your engagement or scale your lead generation, we have the know-how, tools, and necessary drive to make it happen. We will make sure that your Facebook ads are customer-centric, have a well-defined purpose, and that your message reaches the right custom audiences.

If you’re looking for ways to grow your business on Facebook, then look no further than Australian Internet Advertising.

Why You Need Facebook Advertising

With over two billion monthly active users, you may wonder if Facebook is the right way to spend your advertising dollars. And, that’s a valid question. After all, how can you reach your audience when numerous other businesses fight for the same slice of the pie?

But, consider this: an effective Facebook ad can help you reach 1,000 potential customers for less than $10. Facebook advertising is not only powerful but also cost and time-effective.

Whether you’re a small business that’s just getting started with Facebook marketing or you’ve already tried it but were disappointed by the results, here’s how an effective campaign done by a team of experts could help increase your reach and boost your sales.

Organic Reach Is Dead

While constant, high-quality content can help you grow your Facebook page and expand your reach, the sad truth is that its capabilities are highly limited. Just take a look at your page insights, and you may notice that less than 2% of your followers see your updates. Facebook has been reducing the visibility of business pages for years now, and the numbers are expected to get even lower in the future. With so much content being published every second of the day, Facebook is desperately trying to keep the News Feed engaging and relevant.

While fewer people see your Page’s organic content, it doesn’t mean that you should give up on Facebook marketing. Facebook ads are an excellent, cost-effective way to reach new people, promote your products or services, and grow your business.

The Targeted Options Are Laser-Focused

While constant, high-quality content can help you grow your Facebook page and expand your reach, the sad truth is that its capabilities are highly limited. Just take a look at your page insights, and you may notice that less than 2% of your followers see your updates. Facebook has been reducing the visibility of business pages for years now, and the numbers are expected to get even lower in the future. With so much content being published every second of the day, Facebook is desperately trying to keep the News Feed engaging and relevant.

While fewer people see your Page’s organic content, it doesn’t mean that you should give up on Facebook marketing. Facebook ads are an excellent, cost-effective way to reach new people, promote your products or services, and grow your business.

Of course, you may not need this level of specificity, but that’s just how laser-focused Facebook’s targeting capabilities are.

You Can Customize Your Ads

Every element of your Facebook page can be customized to perfection, from the cover photo to the format of your ads. Just log into the ads manager and you’ll see that you can tweak not only the design and copy of your sponsored posts, but also the delivery optimization, campaign objective, and bidding. These features allow you to develop the right message for the right audience and ensure that prospects will see your ads at the right time.

Facebook Can Influence Buying Decision and Behavior

What’s one of the first thing consumers do when they want to purchase something but can’t make up their minds? They ask for their friends’ and family’s help. We, humans, are social creatures that value the opinions of others when it comes to making a decision. We want to make sure that we are in the right direction and look for hints that our choice is correct. Because it offers social proof, Facebook is an excellent way to steer customer behavior in the right direction.

Just consider the facts for a second: almost half of U.S. consumers claim that Facebook is their primary purchase influencer. And, not only that Facebook is the most effective social media platform for getting prospects to talk about your brand, but four out of ten users will buy a product after liking your page.

Facebook Marketing

Mobile Marketing Is on the Rise

With the ubiquity of smartphone, users are now spending more time on the Facebook mobile app than the desktop version.

Facebook is making it easier for businesses to reach mobile users with targeted ad units, such as Lead Ads, that eliminate the need for prospects to fill out a form to get access to the content they want.

This simple tweak can help you boost your lead generation rate and maximize your conversions.

Grow Your Business Without Breaking the Bank

Unlike most traditional marketing options that force you to spend big to see significant results, with Facebook advertising you can expand your reach with a minimum budget of $5 per day. That’s right: you don’t need more than five bucks to grow your business on Facebook, granted that you know what you’re doing.

You can also adjust your spending and pause the ads that aren’t performing as expected or allocate more dollars to the campaigns that are generating results.

Facebook Marketing

How Our Facebook Marketing Team Can Help

While Facebook ads are an excellent way to get more leads and conversions and fuel your business, no one wants to listen to one-way, boring sales messages. Creating an effective Facebook advertising campaign requires both technical know-how as well as creative spark.

Here’s what the team at Australian Internet Advertising can do for you:

We’ll Take Care of Everything for You

If you want to see results from your Facebook marketing efforts, then you need to invest the time and resources to create effective campaigns. That can be difficult to achieve when you have to wear a variety of creative hats and focus on all aspects of growing your business. At Australian Internet Advertising, we want to make things a bit easier for you. That’s why our experts will help you build, implement, and monitor your Facebook ad campaign from scratch. We will develop the strategy, create the ads, write the copy, customize the campaign, and monitor it. We will make sure that every strategic action we take will maximize your ROI and increase your bottom line.

Employ Advanced Facebook Tactics

As Facebook marketing gurus, we’re always on top of the latest news and trends. As such, we only use the most advanced Facebook marketing tactics to expand your reach, boost conversion, and scale your business. Retargeting cookies and lookalike audiences may sound like foreign concepts to you, but they are second nature to us.

We’ll Be Your Guide

Whether you already have a Facebook marketing strategy in place or need to create one from scratch, we’ll help you find the best approach based on your business goals.

Brand Management

Creating a consistent strategy that is in tune with your brand is an essential part of an effective Facebook advertising strategy. We’ll make sure that every message and offer we put out there is an accurate reflection of your brand’s values and promises.

Creative Approach

While we are a data-driven marketing agency, we understand that numbers can only do so much when it comes to engaging your prospects. We combine facts and figures with creative use of your features and benefits to create ads that will entice the curiosity of your prospects and make them take action.

Our Process

We follow the same data-driven, time-tested approach with every digital marketing endeavor, whether we’re talking about Facebook, PPC or SEO:

Facebook Marketing

We will:

Complete a thorough analysis of your industry and past Facebook marketing efforts Develop a Facebook advertising strategy that fits your business and market Create a data-driven campaign that considers your brand and audience Test, track, and report on the performance of our ads Make the necessary adjustments based on the data collected Repeat

What Makes Us Different

Facebook may make it easier for you to treat your customers individually and engage them with the right message at the right time, but you need a proper strategy to take advantage of the benefits social media marketing has to offer. With years of experience under our belt, we can guide you through the ever-changing world of Facebook advertising and help you avoid making costly mistakes.

Unlike other marketing agencies, we understand that there’s no silver bullet when it comes to your Facebook marketing success. We’re not looking for shortcuts or quick solutions but play for the long run. We will work with you to make sure we understand your company profile and your audience and create a strategy that is consistent with your business and marketing needs.

We can help you:

Create a Facebook strategy that actually drives results

Increase your reach and generate high engagement for both organic and sponsored posts

Build a solid fan base of loyal customer

Collect data (including email addresses) that you can use in your remarketing campaigns

Boost traffic to your website from your page and Facebook groups

Drive leads and conversions with timely and relevant Facebook offers

Our focus is to offer small and local businesses superior Facebook marketing services that will generate real results, not just empty promises. Here’s our commitment to you:

You’ll Get a Dedicated Account Manager

We make sure that we understand your business before making any suggestions. A dedicated account manager will study your company, review your past Facebook marketing efforts, build your strategy and advertising campaign, and manage it on an ongoing basis.

Dedicated Account Manager
Stellar Customer Support

We Provide Stellar Customer Support

We know that entrusting a complete stranger with your advertising needs is not easy. You want to ensure that the marketing agency gets the tone and message of your business right and targets your Facebook audience with relevant offers. At Australian Internet Advertising, we emphasize client communication. We will consult with you on every strategic move and ensure that you understand our direction and are 100% on board with it.

You’ll Receive Detailed Reports

We make sure that we understand your business before making any suggestions. A dedicated account manager will study your company, review your past Facebook marketing efforts, build your strategy and advertising campaign, and manage it on an ongoing basis.

Detailed Reports

What Are You Waiting for?

At Australian Internet Advertising, you will find a team of social media experts with a passion for helping businesses reach their true potential. Unlike other marketing agencies, we’ll be upfront and honest about what we can provide and the results you can expect.

Get in touch with us today and see what we can do for your business.

Call: 1300 304 640

FAQs

Facebook Marketing costs can vary usually anywhere from $30 per day to upwards of $5,000 per day or even more.

Facebook Advertising campaigns are set up with a daily budget. You can choose to pay per click or for impressions (how many times your ad is seen).

Set up costs for Facebook ads are also varied due to the necessity for ad design, copywriting, lead forms, a landing page and possibly post-conversion automated e-mails etc…

At AIA our set up and management fees start at $800 + GST and our ongoing management fees also start at $800 + GST. The management fee charged is correlated to the amount spend by the advertiser on the campaign's.

Facebook pixel is a snippet of code or codes that once installed on your website will help Facebook to track and report user behaviour. It can also tag visitors to your website and remarket to them after they have left.

Using pixel custom event variations in the code you can track certain behaviors as "events" or conversion and link them back to the campaign, ad set and ad creative that the conversion can be attributed to.

Doing this enables easier optimisation and a clear understanding of how successful the campaigns is.

With Facebook pixel, you can track sales on your website from your Facebook campaign. You can also create a custom audience to remarket to of “cart-abandoners” for example.

Facebook ads that are running well provide a very high return on investment. It’s really that simple. Running campaigns to increase page likes and post comments is very rarely a good idea unless you are trying to create hype in order to increase perceived value for a sale or investor.

The sole purpose of a Facebook Marketing campaign should virtually always be to get more customers. This can be tracked and measured accurately.

Using a simple ROI metric like LTV:CAC (lifetime value of a customer vs the cost per acquisition of a new customer) we help our clients measure their return on investment.

Other key metrics to look at are the Frequency rates (how many time on average your ads are being seen by each user) and the relevancy score, (how much your audience is engaging with your ad)

Facebook ad manager can be accessed through a number of different ways.

The most common way is to type into the URL bar at the top of your browser, facebook.com/manage.

Other ways can be by clicking on the manage ads icon on the business page menu column or through an app downloaded on your smartphone.

Most agencies will sue Google Business Manager where they can link multiple pages and ad account for easy access.

What kind of results can I expect from Facebook Advertising?

Results from Facebook Marketing campaigns are dependant on a number of things.

The most important of these are:

*Your businesses offer

*The ad copy

*The image design

*The audience targeted

*The type of campaign objective chosen

*Budget

For service-based businesses the cost per lead can vary from $2 per lead up to $150 per lead or more depending on the niche.

The relevancy score for your ad is crucial. Facebook rewards ads that get a higher level of engagement with a higher relevancy score. Advertisers with a high relevancy score get lower costs per click and have their ads shown to more users.

Yes. A/B testing is the only way you can be sure that your getting the most bang for your buck.

Ads with a higher level of engagement get seen by more Facebook users for a lower cost. By testing multiple ads and target audiences you can drastically increase the success of your campaign.

Usually, a successful Facebook campaign will be initially set up to run at least 50-250 different ads at the same time. Within just an hour or so you will be able to see which ads are the clear winners.

By pausing the underperforming ads and target audiences you can spend your money on the remaining assets and get the most bang for your buck.

A/B Testing can also be performed on Landing pages and Lead forms. This is another way to ensure that your investment is bringing in the highest possible return on investment.

Facebook Marketing works for businesses due to its reach. In Australian alone, there are over 15 Million monthly active users.

Sure, they not there searching for something to be or to book in a service. Facebook users are usually just wanting to know what their friends are up to or share what they ate for breakfast this morning.

However, the level of attention and how engaged their users are is unprecedented when compared to other passive forms of advertising media.

With this many eyeballs all that is left for the perfect marketing recipe is an irresistible offer.

With an ever-growing portion of purchasing decisions made impulsively without even having to get up off the couch,

Facebook offers the perfect platform for business with something to offer that is appealing enough to stop the thumb scroll for just long enough to get their message across.

Running awareness campaigns on Facebook encouraging users to download a report or purchase an affordable item on special has proven to have the potential to offer a huge 100+ X return on investment in some cases.