Social Media

Having a Facebook page for your business these days is essential to promote your products or services. When you create Facebook ad campaigns, there are a few things to keep in mind: Having the right target audience; Having visually-pleasing images or videos; Creating engaging copy; Choosing the right landing page.

The world of eCommerce is highly competitive. Getting your unique products and offerings in front of the right people is incredibly difficult. That is if you don’t have a strategy. At Australian Internet Advertising, we’ve been helping dozens of Shopify store owners in numerous different industries use Google’s sophisticated advertising platform to grow their brand […]

A Facebook pixel is a powerful way to help you measure the success of Facebook advertising on web pages outside of Facebook, and it lets you track the actions of people visiting your website from Facebook ads. But how can you tell if your website has a Facebook pixel? What does a pixel even do, […]

It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has […]

As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimising everything we do so that the results justify the money we put into our campaigns, including our Facebook ads. When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to […]

A good chunk of the lives of those working in digital marketing is spent trying to get as close to their target audience as they can. That often means looking at the biggest trends and hopping on right away. One of these trends nowadays is Facebook Messenger, a new social media app which currently has […]

Most online advertising platforms don’t review every ad that marketers submit. But that’s not the case with Facebook. There are more than 2 billion users on the social media giant, so it’s no wonder that digital marketers want to make Facebook advertising work for their business. But disapproved ads are a failure to launch. Facebook […]

There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads. Obviously, you don’t want to bore your customers – social media users have […]

Facebook is a powerful social media platform and marketing tool that can assist any business in reaching its goal, whichever that may be. Through the platform, you can create effective ad campaigns designed to help you achieve the desired results, including app installs.