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  These days, most brands have a Facebook page they use as a way to grow and engage an audience. The social media platform has long outgrown its initial role as a place for old friends to keep in touch and share tidbits of their lives.

With 2.45 billion monthly users, Facebook is perhaps the most appealing advertising platform for both small and big business owners. Not only that it has a massive audience, but its demographic is quite diverse too. If you think that advertising on Facebook works only if your prospects are Millennials and Gen Xers, then you should […]

With a massive audience, Facebook gives businesses great opportunities to connect with their prospective customers. Unfortunately, things aren’t as easy as they used to be.

Social media advertising was projected to drive over 23 billion phone calls and 72 billion dollars in advertising revenue in 2020. In a global digital advertising market worth $92.9 billion, social media advertising is the second largest after e-commerce advertising championed by Amazon.

Everything is interconnected in digital marketing, even if that connection is not that obvious at first. Let us give you an example. High-quality content on itself won’t help your business that much if people cannot find it. And, a good search engine optimisation strategy won’t matter much if the moment people click on your link, […]

Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.

Social media isn’t necessarily a ranking factor. That means that then the search engines decide the search rankings, they don’t take social signals into account. But, these platforms help support an SEO strategy and improve its results.

Advertising on Facebook in 2021 can be lots of fun. For starters, the social media giant has built an advertising platform with numerous targeting options that makes it possible for businesses to target their audience with increased accuracy. But, as fun as setting up ads campaigns can be, if your prospects are seeing your ads […]