Google Advertising Sydney

AdWords

Google’s flagship enterprise pay per click advertising application is the most powerful internet advertising tool to date. There are a number of businesses built and still growing with Google Adwords as their one and only marketing strategy.

Users have a daily budget from which a certain amount (the cost per click) is deducted every time someone clicks on their ad directing them to their website. This enables you to effectively spend as little or as much as you like, on a daily basis, on Google advertising.

AIA is an official Google partner, as seen on our Google Partners page:

Google Partners

The Google account managers employed by AIA are some of the original Google experts in Australia, dating back to when Google started offering adverting solutions in Australia. They have years of experience running effective and profitable campaigns for Australian businesses. Get in touch with AIA today and get an obligation free Keyword Opportunities Report

Mobile AdWords

Google Mobile Adwords is a great way to increase the phone calls you get from your advertising dollar. The team here at AIA have found a great way to display your ads predominately on mobile devices only, increasing the click to call rate. This advertising product goes hand in hand with the click to call feature and a device responsive website (RWD).

Click here to download “Our mobile planet: Australia – ‘Understanding the Mobile Consumer’ Report”

Some of the most successful campaigns we have run for businesses in Australia have been through the application of a powerful allegiance, combining click to call, an RWD website and a Mobile Adwords campaign. If you a looking to boost your business with an increase of inbound calls in a short period of time, then this is the product for you.

Get in touch with one of our Google specialists for a mobile compatibility website analysis and an obligation free Mobile Opportunities Report now.

Remarketing

Google Remarketing is a powerful and effective way to target the previous visitors of your website.

You can tag visitors and add them to your Audience. Once they are a member of your audience you can “remarket” your display and search network ads to their device, be it a desktop or mobile.

Have you ever visited a website and then found their display ad everywhere you go on the internet for the next month or so? That is because they have added you to their remarketing audience.

Not only can you remarket your ads to these past visitors but you can tailor your ads according to what page they visited.

For more information on how you can make the most out of a remarketing campaign you can read more here:

REMARKETING

We can help you set up and make the most of any Google Ad words campaign.

Display Network Ads

Advertising on Google’s display network allows you to shoe your text ads, video ads, rich media ads or image ads on a network of websites and ads that are eligible to show Google ads.

You can target placements by using keywords topics through contextual targeting to find the best placements for your ads.

Or you can use managed placements and have your ads showing up on specific web pages, games, apps, mobile websites, blogs and RSS feeds that you choose.

Display Network Advertising typically will deliver i higher volume of traffic to your website with a lower cost per click.

You can choose to pay per thousand impressions (CPM) or pay per click (CPC).

 

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