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Google AdWords Management Agency Sydney
WE GET YOU CUSTOMERS NOT CLICKS!
Assisting businesses in Sydney
AIA is a Google Adwords Management Company. We guarantee to help you gain the absolute maximum potential out of your Google Adwords Campaigns. Adwords and PPC Management services are available to small, medium and enterprise level organisations.
Many Sydney and Australian based businesses choose and trust AIA to extract the maximum value and achieve the highest ROI.
Businesses We Helped Grow!
WILLIAM POLSON
Google Advertising Specialist
Google Certified Professional with over 10 years of experience. Guaranteed Improvement on Performance!
Make us your secret weapon
“I have been using AIA for a number of years now and Billy is our account manager, and he is almost like our search engine secret weapon in our business as we have such a fantastic online presence because of our campaign. Billy always keeps us informed regularly on how online marketing campaign is running and nothing is ever too much for Billy as he always responds when I need him to. Google ad words seems to be a very flooded market with lots of overseas companies promising the world, but I know one thing for sure and I often tell Billy that we aren’t going anywhere and that he is stuck with our company for many years to come as the results he has been able to achieve for us we just wouldn’t be able to do ourselves.
Thanks Billy for all your hard work its much appreciated! “
Users have a daily budget from which a certain amount (the cost per click) is deducted every time someone clicks on their ad directing them to their website. This enables you to effectively spend as little or as much as you like, on a daily basis, on Google Adwords Campaign, with a focus on your return on investment and convers rate.
The Google account managers employed by AIA are some of the original Google experts in Australia, dating back to when Google started offering adverting solutions in Australia. They have years of experience running effective and profitable marketing campaigns for Australian businesses. Get in touch with AIA today and get an obligation free Keyword Opportunities Report
How we help businesses in Sydney and across Australia get better results.
When running a Google Ads campaign it is important to remember and focus on the ultimate objective.
Get more customers.
1. Eliminating Waste.
Click fraud is a real and ever present threat to the performance of a Google Ads (Adwords) Campaign.
Using 3rd party software to detect and block fraudulent clicks can have an immediate impact on the performance of your campaigns. Up to 20% of your click on any given Google Ads (Adwords) Campaign can be attributed to fraudulent clicks.
2. Reducing Cost per click (CPC).
Every single keyword in your Google ads account needs to have its bids updated regularly. When you have potentially thousands of keywords this is going to make it impossible. At AIA we highly recommend the use of “MACHINE BIDDING SOFTWARE“.
This software picks up the level of competition at any given time and adjusts the buds for your keywords up to EVERY 20 Minutes.
3. Reduce irrelevant clicks.
Most of the campaign that we have taken over whether managed by other agencies or internally by the businesses have a huge amount of clicks from irrelevant searches.
This is usually due to a combination of problems.
When you have a campaign using broad matched keywords along with dynamic insertion ads you have the potential for a large number of irrelevant clicks.
This can be somewhat thwarted with the use of a comprehensive negative keyword list.
However, when using broad matched keywords it is recommended that you NEVER use dynamic keywords insertion ads.
4. Placement campaigns on the display network.
A powerful combination resulting in a high number of cheaper conversion is to use placement campaigns target certain keywords in the content.
This technique is often overlooked by agencies and business owners alike.
Creating engaging banner ads which can even be animated and placing them on highly targeted websites can be effective.
Placing them on specific pages on website dependant on the content on the given page can be shockingly powerful!
5. Competitor analysis.
Having a better offer in your ads and on your landing pages requires a little bit of looking around.
What are your competitors offering? Can you offer something more appealing?
Focussing on quality score and click through rates will potentially improve the performance of your campaigns and increase sales.
What will make a huge difference to your bottom line? Your offer! If you can build a better offer in your ads and on your landing pages then you bound to be impressed with your conversion rates.
6. Landing pages.
Using high-end landing page software for service-based businesses makes a huge difference to the number of enquiries you’re going to get.
Here at AIA, we use landing page software that gives us heat maps for conversion rate optimisation and the ability to run a/b tests. We split traffic between variations of the landing page.
The pages that have higher conversion rates are the ones that we run with. This means you get more customers for your budget.
