Google Ads Agency

Google ads account investment requirements are flexible. Budgets to suit your businesses objectives and current size can be customised effectively by researching the best keywords for your industry.

Daily budgets for small to medium businesses are usually set from $30 to $150 per day depending on the industry.

For businesses in a more competitive space (like an adwords agency in Sydney ) the cost per click will be much higher.

For example: If you are in a competitive business where the cost per click is around $30. You have a daily budget of $100. You going to get about 10 clicks every three days.

The average conversion rate for our service-based clients is 35%.

So over 3 days you're going to get 3 enquiries. which will have cost you $90. If you get one new customer from that and make an average of $180 net-profit per new customer, then you have a ROI of 200%

The cost per click refers to the amount that is deducted from your daily budget every time one of your ads is clicked on.

Google ads is an auction. The more your competitors are bidding for a keyword the higher your bid has to be to get a decent ad position and the higher the cost per click will be. The bid and the actual cost per click are not the same. Your actual cost per click is only ever $0.01 more than the ad below yours is BIDDING. So, if you bid is very high and the advertiser’s ad that is below yours has a much lower bid, your actual cost per click will only be 1 cent more than his or her bid.

Using a Google Adwords Management Agency in Sydney will ensure that your bids are set competitively and updated regularly so that you pay the minimum amount possible per click.

Both SEO and Paid Google ads (PPC) are effective way to market a business online. When considering which of the two will be the most effective for your business there are several differences to take into consideration.

*Paid search Google search ads appear at the top of the search engine above the organic SEO results.

*Google allows for 4 at the top and 3 at the bottom.

*Clicks from your results in the SEO section do not cost any money, however getting an organic search result can take time (usually 3-6 Months).

*Using Remarketing to tag and follow your previous organic visitors can be a very powerful method. In this way using a combined SEO and paid advertising strategy is the most effective way to get the best ROI from your investment.

*Google ads, once the campaign has been built, show up and begin bringing in new customers straight away. This way you don't have to wait very long at all (maybe a week at most) to start making money from your ads.

*All conversions, search terms and sales can be tracked directly through Google ads.

*Adwords Management track how successful the campaign is and what the return on investment is.

To get the most out of Google Adwords there are a number of different moving parts that have to be set up correctly. These include but are not limited to:

• *Keywords
• **Bids
• *Ad copy
• *Landing page
• *Device bid adjustments
• *Conversion tracking
• *A/B Testing for ads and landing pages
• *Bidding strategies
• *Remarketing

The use of advanced techniques like single keyword ad groups and dynamic keyword insertion for landing pages. Google Adwords Agencies like AIA use all of these techniques plus more in order to guarantee that you are getting the absolute most out of your campaigns.

Yes. Google does it's best to stop click fraud and block irrelevant clicks, however our Adwords experts have seen accounts that still run into problems with this. This is a huge concern for business owners, particularly in the more competitive industries with higher cost per clicks.

Here at AIA with the Management of Google Ads we have partnered with the best click fraud protection systems available on the planet.

Our software not only detects IP addresses but also device ID's, click-bots, proxy servers as well as user behaviour on your site after they have clicks.

This improves campaign performance and provides a higher return on investment. It also offers peace of mind with new campaigns knowing that the clicks you are paying for are going to be from legitimate prospects.

Due to the competitive nature of Google ads and the fact that it is an auction, although you may have unspent daily budget remaining you may find that sometimes your ads don't appear.

This can be for any number of reasons.

The best way to find out why is to use the ad preview tool available through the Google ads console.

If you’re searching for your ads outside of the targeted time or geographical location, using the ad preview tool will give you an explanation. You can test your ads using different devices and locations to see if they are showing up. If they are not appearing then Google will give you an explanation.

Google Ads is ideal for any business owner wanting to boost sales and generate long-lasting brand awareness.

These days traditional marketing methods such as radio, TV, industry magazines and expos, just don’t deliver measurable results.

With trackable results, your days of wondering if your TV ads actually worked, are over.

Whether it is for a new product/service introduction or an existing business venture, Google Ads (AKA Adwords) targets consumers who intend to engage with businesses just like yours.

If you’re ready for new customers to drive your business growth and generate a truck-tone of sales, then a Google Ads Campaign is the way to go!

Google Ads is a great investment for your business.

86% of consumers use the internet to find a local business. Consumers are searching and Google has 71% of the search market share. Google receives 63,000 searches per second!

The return on investment from Google can range anywhere from 2 to 40 times the investment.

If the campaign is structured and managed professionally business can experience excellent growth in a short period of time.