Category Archive

Below you'll find a list of all posts that have been categorized as “SEO”

March 26, 2020

How To Protect Your SEO Rankings During The Coronavirus Pandemic

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The coronavirus outbreak has wreaked havoc globally by affecting social, financial and economic sectors worldwide. With the World Health Organization declaring the outbreak of coronavirus COVID-19 a public health emergency earlier this year, local governments are doing all they can to lessen the devastating impacts of the virus.

Small businesses have been severely impacted by the COVID-19 outbreak with many left with no choice but to let go of staff, work remotely and close physical stores. Location and industry-based lockdowns have made digital marketing more important than ever as the globe takes a step back from physical interactions.

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SEO Sydney
January 27, 2020

6 Top SEO Tools of 2019 That Kept Our Business Thriving

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If you want to know what SEO tools an online advertising agency actually uses on a daily basis, you’re in the right place.

A marketer’s “tool shed” consists of a range of online utensils that can help with different aspects of his job. There are so many examples of useful SEO software, add-ons, and applications for SEO that it might be hard to choose the ones that work best for your needs.Read More

January 14, 2020

7 Simple Ways to SEO Copywriting That Will Appeal to Both Search Engines and Users

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Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines?

In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you more sales.Read More

January 14, 2020

SEO Factors When Considering Website Redesign

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A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.

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January 14, 2020

UX and SEO: How Are They Connected?

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SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not.

Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best experience when using their search services, they’ve had to impose a set of rules websites must follow if they want to organically rank well on the result pages.Read More

January 14, 2020

What Are the Biggest Indicators That Should Influence Your SEO Strategy in 2020

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Every marketer or business owner who understands the digital world knows that the new year brings new SEO trends and changes to the search engine algorithms and the preferences of your audience. But, make no mistake: these SEO trends are not just waves of changes that come and go. They usually dictate how the market is going to look like and what you must do to stay on top of it.Read More

January 14, 2020

What Happens To SEO When Changing Domain Name

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Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how badly will the website’s SEO be affected?

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January 14, 2020

When Does SEO Take Effect?

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You can have the best marketing strategy in the world, and a lot of money to spend on ads, but all these efforts to grow your business would be in vain if you don’t also work on strengthening your SEO efforts.Read More

How To Use Email Marketing To Improve Your SEO Strategy
August 22, 2019

How To Use Email Marketing To Improve Your SEO Strategy

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Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. With optimised, compelling email content and calls-to-action, businesses can use email newsletters to drive a quick spike in sales, social shares, or sustained interest in their products and services from their target audience. But did you know that an effective email marketing strategy can also improve your search ranking? Here’s how email marketing can improve your SEO strategy and bring increased traffic to your website.

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SEO Tips When Building a New Website
August 22, 2019

SEO Tips When Building a New Website

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Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website,designed with user experience and search engine algorithms in mind, will bring organic traffic to your online storefront, increasing your brand reputation and netting you increased sales and conversion. But it’s not enough to know website design and on-page SEO. There’s a lot more to a successful SEO strategy than meets the eye. Below are our top SEO tips for your new website.

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