Category Archive

Below you'll find a list of all posts that have been categorized as “SEO”

Can Adwords Help SEO
October 5, 2017

Can AdWords Help SEO?

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Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and social media advertising.
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August 19, 2017

Reality Check: How to Tell If Your Content Is SEO Worthy

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It takes time and a lot of sweat to create valuable content. As a business owner, you should know by now that you must provide seamless user experience if you want to conquer the search engine optimisation game.

But how do you measure the effectiveness of your content? After all, you’re not a writer; you’re a business person, so you may be anxious about the quality of the articles you publish on your company’s blog.

Here are some tips and tricks to help you get the best out of what is on the market.
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Search engine optimisation agency
August 19, 2017

Opportunity or Threat? How AI Will Change SEO Forever

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From Google and Facebook to real life Tony Stark, Elon Musk, companies have been using artificial intelligence to collect and analyze user data for a while now. The topic of AI is not new in search engine optimisation, but marketers are waiting with bated breath for the day machines will take over.

Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs?
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search engine optimisation sydney
August 19, 2017

5 Lies SEO Gurus Tell and What to Do Instead

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You know how in thrillers cops use sophisticated tools to verify if the suspect is telling the truth? Imagine if you could do the same to check the assertions of various so-called SEO gurus about what you should and should not do regarding search engine optimization. We would all have a more productive use of our time once some of these lies (or misconceptions, at the very best) are debunked once and for all.

But, since you can’t use a polygraph test every time you think about hiring an SEO agency, here are some lies that you should be wary of during the process.
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seo agency sydney
August 19, 2017

How to Use Location Information to Increase Your Conversion Rate

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In a study published last December, Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before.
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Search engine optimisation
August 13, 2017

How to Optimize Content for Search Intent: a Brief but Useful Guide

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At the core of every search, there is an intention. People want relevant answers to their searches in the form of articles, product listings, reviews, how-to videos and so on. If your content meets their expectations, then they will read it and engage with it. If it doesn’t, they will continue their search.

User intent is a valuable part of search engine optimization. Not only that it’s easier to optimize your content when you understand the intent of your target audience, but you also ensure that you’ll attract the right crowd to your site.
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Content Optimisation
August 5, 2017

How to Optimize Your Content for Google’s Rich Answer Box

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Your goal is to achieve the number one position in at least one of Google’s search results. So, you work hard to create high-quality, value-added content that is optimized both for search engines and people.

But, what if we were to tell you that there’s a better option than being number one?

No, we’re not talking about Google advertising.
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seo agnecy sydney
July 28, 2017

5 Tips to Get Your Site Back on Track after an SEO Ranking Drop

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Keywords, mobile-first, backlinks, sitemaps, Pandas and Penguins – SEO is, without a doubt, a strange planet. And, the fact the Google changes its algorithm as often as the weather, isn’t making maintaining your position in search engine results easier either.

Of course, fluctuations are inevitable, and a minor position loss isn’t the end of the world.

But, who’s to blame when you see a major drop in SEO ranking?
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July 28, 2017

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

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Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts.

Unfortunately, this magic tool doesn’t exist – not in this form, at least.
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Dark Traffic
July 28, 2017

Dark Traffic: What Is It and Why Should You Care About It

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When it comes to internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI.

That’s the ideal scenario.
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