Can Adwords Help SEO

Can AdWords Help SEO?

Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and …

Reality Check: How to Tell If Your Content Is SEO Worthy

It takes time and a lot of sweat to create valuable content. As a business owner, you should know by now that you must provide seamless user experience if you want to conquer the search engine optimisation game. But how do you measure the effectiveness of your content? After all, you’re not a writer; you’re a business person, so you …

Search engine optimisation agency

Opportunity or Threat? How AI Will Change SEO Forever

From Google and Facebook to real life Tony Stark, Elon Musk, companies have been using artificial intelligence to collect and analyze user data for a while now. The topic of AI is not new in search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine …

search engine optimisation sydney

5 Lies SEO Gurus Tell and What to Do Instead

You know how in thrillers cops use sophisticated tools to verify if the suspect is telling the truth? Imagine if you could do the same to check the assertions of various so-called SEO gurus about what you should and should not do regarding search engine optimization. We would all have a more productive use of our time once some of …

seo agency sydney

How to Use Location Information to Increase Your Conversion Rate

In a study published last December, Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before. …

Search engine optimisation

How to Optimize Content for Search Intent: a Brief but Useful Guide

At the core of every search, there is an intention. People want relevant answers to their searches in the form of articles, product listings, reviews, how-to videos and so on. If your content meets their expectations, then they will read it and engage with it. If it doesn’t, they will continue their search. User intent is a valuable part of …

Content Optimisation

How to Optimize Your Content for Google’s Rich Answer Box

Your goal is to achieve the number one position in at least one of Google’s search results. So, you work hard to create high-quality, value-added content that is optimized both for search engines and people. But, what if we were to tell you that there’s a better option than being number one? No, we’re not talking about Google advertising. Ranking …

seo agnecy sydney

5 Tips to Get Your Site Back on Track after an SEO Ranking Drop

Keywords, mobile-first, backlinks, sitemaps, Pandas and Penguins – SEO is, without a doubt, a strange planet. And, the fact the Google changes its algorithm as often as the weather, isn’t making maintaining your position in search engine results easier either. Of course, fluctuations are inevitable, and a minor position loss isn’t the end of the world. But, who’s to blame …

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can study your customers’ …

Dark Traffic

Dark Traffic: What Is It and Why Should You Care About It

When it comes to internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario. In reality, a …