Category Archive

Below you'll find a list of all posts that have been categorized as “SEO”

January 22, 2019

Can SEO Help Your Business?

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We marketers like to praise SEO (search engine optimisation) for its amazing effects, and how crucial it is in the world of digital marketing. But, unless your small business deals with it on a daily basis, we get why you may not think it’s that great.

SEO refers to the process of getting web pages in top shape so that search engines like Google and Yahoo can rank the best ones on their SERPs (search engine result pages). So, SEO includes various tactics that can help business owners reach to their target audience, improve their search ranking, and increase traffic.

But that’s all theory. Let’s see how SEO can help you grow your business.

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January 22, 2019

Can SEO Keywords Be Phrases?

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Ah, yes, a question that many marketers have on their mind: can we use full words or phrases instead of keywords when it comes to SEO?

It’s a natural question, especially since we now understand one key thing about internet users. Whenever people turn to search engines, for whatever reason, they are more likely to type in the full phrase instead of a single word. For instance, if a user wants baby toys in Sydney, they’ll try to be as specific as possible in their search queries. Searching for “baby toys” might be too vague, but add specific keywords like “Sydney” or “buy online,” and you’re more likely to find what you are looking for at the moment.

So, does this affect SEO in any way? Let’s discuss.Read More

January 22, 2019

Are SEO Companies Worth It?

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Asking an SEO company in Sydney if paying for SEO is worth it is like asking Coca Cola if carbonated drinks are good for your health.

We get that you may be frowning a bit now reading what we just wrote. There’s just no way Australian Internet Advertising is going to badmouth SEO companies. But, hear us out.

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seo sydney
January 19, 2019

Are Seo Keywords Important?

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When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimization stuff, Google tweaks its algorithm, and you’re back to the drawing board.

But, no other topic is as debated as the importance of SEO keywords. Are they still relevant in 2019 or should we forget about highly targeted words and phrases?Read More

SEO Agency Sydney
January 16, 2019

Are SEO and SEM the Same Thing?

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SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two.

But that’s not the case, not by a long shot.Read More

SEO Sydney
January 16, 2019

Are SEO Companies Worth the Money?

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If you have an online business or a blog, then you probably know by now that SEO is of the essence. If you’ve ignored this aspect of digital marketing so far, then it may be the reason behind your relatively poor performance. If you’ve been struggling to get it right but haven’t seen any significant result yet, then it may be time to bring in specialized help.Read More

November 19, 2018

Can SEO Keywords be Phrases?

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When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many simple and easy ways to generate relevant keywords and keyword phrases for effective search marketing. Today, we’ll discuss if SEO keywords can be fashioned into keyword phrases, the different types of keywords you can use, and we’ll show you how to find keywords to reach your target audience better.

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October 10, 2018

SEO Strategies That (Actually) Work Today

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SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google.

You know how the story goes, and the very fact you’re now reading this article means you understand you need to adapt and learn what SEO techniques will help you rank higher than your competitors. You need new ideas that will work for how search engines operate today.
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October 10, 2018

What Is the Best SEO Plugin for WordPress?

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By now you’re probably aware of the importance of a great host for your WordPress website. It’s an efficient way to ensure that your site loads quickly and that you deliver a proper user experience.

However, that’s not all it takes to get at the top of search engines. There are numerous other factors that you should consider, and if you’re not monitoring your website’s performance adequately, it’s going to be very difficult to increase your organic traffic and improve your SERP ratings. Things like image size, focus keyword, your website’s readability, internal links, and so on can have a damaging effect on your SEO strategy if you’re not closely paying attention to how they influence your site.
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seo company sydney
June 28, 2018

What You’ll Get When You Hire the Leading SEO Company in Sydney

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Creating, launching, and optimising your online presence is hardly an option in today’s business climate….Lacking an online presence harms your ability to reach your ideal customers quickly and efficiently. Of all surveyed small businesses which have a website, 69% of them have annual sales of over 1 million dollars. When over 90% of customers check out a business’s web page before buying, you can’t afford to skip out on engineering an effective online presence.

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