Category Archive

Below you'll find a list of all posts that have been categorized as “SEO”

May 28, 2019

Why Blogging Will Improve Your SEO

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It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us.

Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for us, we need to talk about Google from the perspective of digital marketing, where it becomes an incredibly powerful tool for businesses to promote themselves.

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May 28, 2019

How To Optimise Your Content For Google’s Featured Snippets

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When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.

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SEO Prices
May 27, 2019

Should You Keep Your Old SEO Content?

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Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever changing algorithm, adapting their content along the way.

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January 22, 2019

Can SEO Help Your Business?

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We marketers like to praise SEO (search engine optimisation) for its amazing effects, and how crucial it is in the world of digital marketing. But, unless your small business deals with it on a daily basis, we get why you may not think it’s that great.

SEO refers to the process of getting web pages in top shape so that search engines like Google and Yahoo can rank the best ones on their SERPs (search engine result pages). So, SEO includes various tactics that can help business owners reach to their target audience, improve their search ranking, and increase traffic.

But that’s all theory. Let’s see how SEO can help you grow your business.

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January 22, 2019

Can SEO Keywords Be Phrases?

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Ah, yes, a question that many marketers have on their mind: can we use full words or phrases instead of keywords when it comes to SEO?

It’s a natural question, especially since we now understand one key thing about internet users. Whenever people turn to search engines, for whatever reason, they are more likely to type in the full phrase instead of a single word. For instance, if a user wants baby toys in Sydney, they’ll try to be as specific as possible in their search queries. Searching for “baby toys” might be too vague, but add specific keywords like “Sydney” or “buy online,” and you’re more likely to find what you are looking for at the moment.

So, does this affect SEO in any way? Let’s discuss.Read More

January 22, 2019

Are SEO Companies Worth It?

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Asking an SEO company in Sydney if paying for SEO is worth it is like asking Coca Cola if carbonated drinks are good for your health.

We get that you may be frowning a bit now reading what we just wrote. There’s just no way Australian Internet Advertising is going to badmouth SEO companies. But, hear us out.

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seo sydney
January 19, 2019

Are Seo Keywords Important?

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When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimization stuff, Google tweaks its algorithm, and you’re back to the drawing board.

But, no other topic is as debated as the importance of SEO keywords. Are they still relevant in 2019 or should we forget about highly targeted words and phrases?Read More

SEO Agency Sydney
January 16, 2019

Are SEO and SEM the Same Thing?

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SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two.

But that’s not the case, not by a long shot.Read More

SEO Sydney
January 16, 2019

Are SEO Companies Worth the Money?

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If you have an online business or a blog, then you probably know by now that SEO is of the essence. If you’ve ignored this aspect of digital marketing so far, then it may be the reason behind your relatively poor performance. If you’ve been struggling to get it right but haven’t seen any significant result yet, then it may be time to bring in specialized help.Read More

November 19, 2018

Can SEO Keywords be Phrases?

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When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many simple and easy ways to generate relevant keywords and keyword phrases for effective search marketing. Today, we’ll discuss if SEO keywords can be fashioned into keyword phrases, the different types of keywords you can use, and we’ll show you how to find keywords to reach your target audience better.

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