Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. With optimised, compelling email content and calls-to-action, businesses can use email newsletters to drive a quick spike in sales, social shares, or sustained interest in their products and services from their target audience. But did you know that an effective email marketing strategy can also improve your search ranking? Here’s how email marketing can improve your SEO strategy and bring increased traffic to your website.SEO
Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website,designed with user experience and search engine algorithms in mind, will bring organic traffic to your online storefront, increasing your brand reputation and netting you increased sales and conversion. But it’s not enough to know website design and on-page SEO. There’s a lot more to a successful SEO strategy than meets the eye. Below are our top SEO tips for your new website.SEO
It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us.
Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for us, we need to talk about Google from the perspective of digital marketing, where it becomes an incredibly powerful tool for businesses to promote themselves.SEO
When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.SEO
Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever changing algorithm, adapting their content along the way.SEO
We marketers like to praise SEO (search engine optimisation) for its amazing effects, and how crucial it is in the world of digital marketing. But, unless your small business deals with it on a daily basis, we get why you may not think it’s that great.
SEO refers to the process of getting web pages in top shape so that search engines like Google and Yahoo can rank the best ones on their SERPs (search engine result pages). So, SEO includes various tactics that can help business owners reach to their target audience, improve their search ranking, and increase traffic.
But that’s all theory. Let’s see how SEO can help you grow your business.SEO
Ah, yes, a question that many marketers have on their mind: can we use full words or phrases instead of keywords when it comes to SEO?
It’s a natural question, especially since we now understand one key thing about internet users. Whenever people turn to search engines, for whatever reason, they are more likely to type in the full phrase instead of a single word. For instance, if a user wants baby toys in Sydney, they’ll try to be as specific as possible in their search queries. Searching for “baby toys” might be too vague, but add specific keywords like “Sydney” or “buy online,” and you’re more likely to find what you are looking for at the moment.
So, does this affect SEO in any way? Let’s discuss.Read MoreSEO
Asking an SEO company in Sydney if paying for SEO is worth it is like asking Coca Cola if carbonated drinks are good for your health.
We get that you may be frowning a bit now reading what we just wrote. There’s just no way Australian Internet Advertising is going to badmouth SEO companies. But, hear us out.SEO
When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimization stuff, Google tweaks its algorithm, and you’re back to the drawing board.
But, no other topic is as debated as the importance of SEO keywords. Are they still relevant in 2019 or should we forget about highly targeted words and phrases?Read MoreSEO
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two.
But that’s not the case, not by a long shot.Read MorePPC, SEO