SEO is an essential part of digital marketing as it helps your online brand be visible to its audience and get more recognition overall. While the term SEO is widely known, it takes a bit of time for business owners who are not familiar with it to know what to expect in terms of the […]
The click-through rate is one of the major metrics many businesses track. This rate is also some of the most difficult ones to improve across the board, which is why most brands, even ones high on top of their game, focus considerable resources on click-through rate optimisation. But before you shoot for higher CTR, it’s […]
Search intent is one of the key elements that can take your SEO strategy from slow-paced to showing actual results much faster, and at a larger scale. It can be the boost you need if you find yourself investing a lot of time and effort in your SEO tactics, but the results aren’t matching your […]
Image SEO is a tactic used to increase the image file ranking in search engine results pages. Just like with regular URLs, images also have the potential to appear in the SERPs, such as Google Images. But unlike with normal pages, search engines have a much more difficult time knowing what an image is about […]
Did you know that searches for mobile queries for “near me” or “where to buy” have increased by 200% in the past two years? Moreover, over 50% of the “near me” searches result in a physical visit to a store. A lot of consumers nowadays prefer shopping from locally owned businesses as a way to […]
One of the most common of all marketing strategies is the search engine optimisation strategy. Regardless of the business profile, industry, or even the types of products or services it has, increasing the website rank on the search engine result pages is an effort worth investing in. But, SEO is widely regarded as an organic […]
The things we take for granted… Do you need a high-quality image for your blog post or PPC campaign? You can just hop online and get instant access to a billion images that can meet every query. But, it wasn’t always like this.
Just as with anything SEO, optimising, managing, and updating your Google My Business page can take a lot of time and resources. So, is it really worth the effort? Can it impact your position in local search and put your small business in front of more potential customers?
If you’ve just gotten started with SEO, then you may struggle to understand what backlinks are, what role they play, and how you can get more quality links to your site. Let’s get right to it, shall we? A backlink is simply a link from a website to another. Here’s an example. Let’s imagine that […]