Creating, launching, and optimising your online presence is hardly an option in today’s business climate….Lacking an online presence harms your ability to reach your ideal customers quickly and efficiently. Of all surveyed small businesses which have a website, 69% of them have annual sales of over 1 million dollars. When over 90% of customers check out a business’s web page before buying, you can’t afford to skip out on engineering an effective online presence.SEO
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits.
It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, can’t be absent. You need the best online marketing strategies to build your image, gain exposure, promote your products or services, drive traffic to your website and convert visitors into loyal customers.Adwords, PPC, SEO, Web Design
There’s no denying it. Internet users are becoming pickier and more educated with every passing day. Something as little as an inexact match or one-second delay can turn them off and make them choose your competitors’ business instead of yours.
A sound search engine optimization (SEO) strategy is paramount if you want your online business to survive and thrive. A strong online presence can ensure high website rankings, targeted traffic, qualified leads, and ultimately sales. But, how do you achieve all that when you have a business to run?SEO
When it comes to search engine optimization (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimize their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help with their search engine rankings. While all these are crucial components of an effective SEO strategy, there’s one tactic that can bring oodles of benefits to your business. We are talking about blogging.Read MoreSEO
There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising platform (Google AdWords in this case), then the organic rankings of your page will increase significantly.
Well, that’s not the way digital marketing works.Read MoreAdwords, PPC, SEO
SEO is perhaps the most common three letters on the lips of any marketer who knows a thing or two about how online marketing works. It stands for Search Engine Optimization, and it refers to the methods used to boost a website’s position in search engine results.
A good SEO strategy can build awareness for your business, growing your online exposure and ultimately increasing your customer base and bottom line. But that’s all in theory. When we start putting our money where our mouths are, people tend to make a lot of mistakes that jeopardize their search engine rankings instead of helping them.Read MoreSEO
As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers.
Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could help them solve their needs, then you may see the advancements in online marketing with skepticism. After all, your trusted techniques, such as direct mail and outdoor advertising still get some clients through your doors. So, do you need to venture into the realm of digital marketing to grow your business?SEO
When it comes to search engine optimization (SEO), marketers tend to throw it around like the single most crucial aspect of a digital marketing strategy. If you don’t optimize your site, then any attempt to promote your business and get traffic to your website might take a hit.
But is it really true?
The short answer is yes, a sound SEO strategy is vital to the long-term success of your business. But, there are more nuances to it than just meets the surface.
SEO should be a priority for businesses as it has the potential to boost their websites up in search results. A favorable Google position can translate into more traffic and leads, and higher conversion rates. But, you probably know that already. The difficult part nowadays is falling into Google’s graces and taking your site to the coveted #1 position.Read MoreSEO
Search engine optimization (SEO) has come a long way since its inception. Long gone are the days when stuffing your content with keywords and buying links were acceptable practices that even SEO companies used. Nowadays, search engines have become highly sophisticated, and the requisite for ranking high in search results has changed dramatically.
But, in spite of SEO’s evolution throughout the years, many are still skeptical about its ability to pass the test of time. Ever since its inception, concerned, skeptical or just mean voices have been foretelling SEO’s doom. Now more than ever, with the advancement of social media and artificial intelligence, businesses are wondering what will the future of SEO hold and if it’s still worth it to invest in it.SEO
It’s 2018, and many so-called experts are quick to proclaim the death of SEO. Yes, just like last year and the year before, people continue to question the longevity and efficacy of SEO tactics and wonder how much it will take until search engine optimization becomes obsolete.
Let’s make one thing clear from the start: SEO is not dead nor will it disappear anytime soon. What is true, though, is that SEO is constantly evolving. So, if you’re still stuffing your content with keyword phrases, use questionable link building methods, and create low-quality content, then yes, search engine optimization isn’t generating any real results for your small business. But, if you understand how good SEO works and the effort it takes to rank high in search engine results, then this digital marketing strategy can propel your company to new heights.Read MoreSEO