Our Latest Blogs

So you’ve just gone through a website migration and are excited for your target audience to interact with your new and improved platform. Unfortunately, you look at the stats and see that your new site is performing poorly. What gives? This is actually a common issue with website migration, and it’s usually caused by not […]

When it comes to pay-per-click advertising (PPC), you already know that you pay only when a user clicks on your ad. Unfortunately, that doesn’t mean that you have successfully registered a conversion. Getting that visitor to do the action you want them to do is what you should measure and focus on when managing your […]

Let us ask you this: Are you happy with your conversion rates? One report found that only about 22% of businesses are happy with their conversion rates and are looking for ways to increase them. It makes sense to focus on conversions. After all, if you are not turning visitors into customers at a higher […]

No matter what kind of business you run in Australia, you want more customers, right? Whether you’re a plumber, a retailer, a consultant, or a lawyer, you want potential customers to visit your website, learn more about what you do, and take a desired action – like calling you, ordering online, or sending you an […]

A lot of eCommerce site owners think that if a person is browsing their online store, then they are probably looking for a particular product and are ready to convert. While that may be true in some cases, it’s not really so easy for eCommerce stores to convert visitors into customers. There are many reasons […]

Google solves almost everything… Google is an excellent tool for finding solutions to problems. Most people start by looking up how they can solve their issue on Google, and then move onto other sites if needed. What can you do to catch their attention and make them choose your product or service? More specifically, how […]

The conversion rate is one of the most important metrics businesses closely monitor, especially in the world of eCommerce where this rate is often synonymous with the sales a business will make. The average conversion rate across the board is at 2.27%, not counting the differences that could exist between different industries. No matter if […]

Here’s a fascinating stat: Studies have shown that removing the navigation bar can increase conversions by up to 100%. However, 84% of landing pages still use navigation bars. It makes perfect sense if you think about it. By removing the navigation bar, you’re removing all the clickable actions on the landing page, putting the focus […]

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]