If you want to promote your products or services, there are a plethora of digital marketing efforts you can do that can lead you to success. But one type of effort that you should focus on is optimising your conversion funnel. The conversion process is the path potential customers make from the moment they first […]
What’s the goal of any business? You can formulate the answer in different ways depending on your operations, but in the context of digital marketing, one can argue your goal is to increase conversions. Conversion optimisation is an elaborated process that helps support your activity and generate better results, be it sales, increased user participation, […]
Conversion rate optimisation is a big priority for a lot of marketers. Though the topic of conversation usually revolves heavily around SEO as a way to increase traffic and get new people to a site, this particular effort would basically go nowhere. Here are some conversion optimisation tips you should consider adopting in your marketing […]
Competition can be tough in certain industries, and when you’re trying to gain an advantage and plan a better strategy, it can be quite useful to know the competitor’s conversion rate. Not for nothing, but even just comparing their rates to yours can be enough to let you know if your business is on the […]
What’s one of the first things most people do when dealing with a problem? They hop on Google and look for a solution. What can you do to catch their attention and make them choose your product or service? More specifically, how can you attract leads and increase your conversion rates?