With 2.32 billion monthly active users, it’s easy to understand why so many businesses focus the bulk of their marketing efforts on Facebook. The chances that your target audience is on the social media platform are incredibly high. But, there’s more to Facebook that makes it the king of digital marketing: its targeting capabilities far exceed those of Google AdWords or Bing. You can target audiences by age, gender, interest, and other demographics that make advertising on Facebook effective and precise.Read MoreSocial Media
When it comes to Facebook marketing, one-size-fits-all approach does not work. The only way to know which Facebook ads are going to work best for your business depends on your goals, your audience, and your unique business offerings. For the best results, the Facebook ad formats that are going to work best for your business will depend on the objectives of your campaign and what your target audience expects from your brand.Read MoreSocial Media
Facebook is one of the leading social media platforms not just in Australia, but globally, with more than half of all Aussies on the platform. If you own and operate a small business, Facebook’s detailed and sophisticated marketing platform can be an excellent way to increase your brand awareness and reach. Facebook allows you to create and launch ads in many different formats, and the platform can also give you valuable insight into your audience’s demographics, enabling you to better target and optimise your marketing campaigns. Read MoreSocial Media
Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.Social Media
Australian Internet Advertising | The Leading Digital Marketers for Google Shopping Ads For Shopify eCommerce Websites
The world of eCommerce is highly competitive. Getting your unique products and offerings in front of the right people is incredibly difficult. That is if you don’t have a strategy.
At Australian Internet Advertising, we’ve been helping dozens of Shopify store owners in numerous different industries use Google’s sophisticated advertising platform to grow their brand awareness and their sales. It’s not enough to simply create a Shopify store and stock it with first-rate products. You must make it easy for the right, targeted audience members to find you.Social Media
Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped hundreds of businesses create and launch catchy, striking Facebook ads in a variety of industries. Today, we’ll discuss why you should use GIFs in your Facebook ads and how you can get started using GIFs to increase your conversions on Facebook right away.Social Media
It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh.
So, why does this happen? The short answer is relatively simple, you’ve probably overlooked some criteria from Facebook’s ad guidelines, so the system denied the ad. The algorithm is rather sensitive and for very good reasons: Facebook wants to provide the best user experience and protect its audience from offensive or inflammatory posts. Sure, some of the rules have to do with your campaign’s set up and not with the content.Social Media
Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic.
With over 1 billion active monthly users and growing across the globe, you have the potential to reach people from any geographic area you want with Facebook targeted ads. Half of all Facebook’s monthly users never access the site on a desktop, but do so on mobile devices. By using Facebook ads, you can reach these mobile-exclusive users.Social Media
Generating organic traffic on Facebook is getting more and more difficult. But, that’s nothing new. The social media giant has made it abundantly clear that it will favour posts from friends and family over marketing messages. The purpose of this change, said Mark Zuckerberg, was to make the time spent on the platform more valuable.
If you’ve been relying on Facebook to get website visitors, then you need to rethink your strategy and focus on Facebook ads more than on organic posts. That is a given. Thankfully, the platform created an excellent advertising tool that can help you reach your marketing goals.
Enter the Facebook Pixel.
Advertising on Facebook is one of the most effective ways to get your business in front of qualified leads. There are over two billion monthly, active users on Facebook. In fact, Facebook advertising is so effective, that you can spend a mere 10 dollars on a Facebook ad and reach over 1000 potential customers. With a Facebook ad campaign, you can craft highly-targeted, appealing advertisements in numerous formats. Best of all, Facebook enables you to target your ads based on specific, granular data about your audience and their engagement levels, so you get the maximum ROI for your business.