Integration is a keyword when it comes to marketing today. You need to make sure that all of your different strategies and marketing efforts work together to deliver the best results. Because of this, it certainly makes sense to cross-check your Facebook Ads performance in Google Analytics. This is something that you can do with advanced URL tagging options. This can also be referred to as campaign tracking, UTM tagging, link tracking, and UTM tags. With that being said, we are going to take you through the options that are available when it comes to adding advanced URL tags to your Facebook Adverts so that you can measure performance more accurately and enhance your marketing efforts.Social Media
Facebook is the most popular social network in the world with over 15 million active users per month in Australia alone! With statistics like that, there is no surprise that Facebook is a leader in the game when it comes to online marketing. Facebook has a range of tools, services and campaign objectives that can greatly increase your brand awareness, website traffic and lead generation.
It can be a common misconception that Facebook ads are only effective for B2C marketing. This couldn’t be further from the truth! Once you understand how to create an effective B2B Facebook campaign and see the results for yourself, you’ll wish you started sooner!
So, how can you utilise Facebook ads for effective B2B marketing in 2020?Social Media
Your Facebook ad campaigns will generate a plethora of data, but most people tend to focus just on 1-2 metrics they think mean the most.
Some of these metrics can be seen right on the post: the number of likes, comments, shares. High numbers in all of them equal a high engagement, which makes the advertiser pat themselves on the back for a job well done. And of course, if the goal from the beginning is to raise engagement, it is a job well done.
But other goals may not be reached, and business owners and advertisers alike will look for answers to see why their ads are underperforming, and therefore not taking them closer to their business goals.
One metric to really consider is “ad frequency.”Social Media
Facebook advertising is an amazing tool even small businesses with small budgets can make the most out of. And truth be told, the impact of any marketing campaign isn’t really linked to how big a budget is, but how wisely you spend that money.
And when it comes to running ads on social media, it’s all about scaling. But take note that you shouldn’t just give more money to Facebook hoping to get better results; scaling, like most other digital marketing efforts, needs to have a strategy behind it.
Here are 4 smart and creative ways you can scale your campaign!Social Media
Savvy business owners understand that most of their audience is online nowadays. So, they work hard to set up great websites that potential customers can navigate with ease. Then, they use social networks like Facebook and Instagram to promote their products and get prospects to their eCommerce pages.
But, did you know that you can set up a shop and start selling products on your Facebook page? Just take a second to think about what that means. Facebook has over two billion active users every month, which can give you access to a vast audience that would be almost impossible to target otherwise.
In this article, we’ll tell you everything you need to know about how to set up your Facebook shop and grow your business even more.Social Media
Do you ever feel like a product or page is stalking you on Facebook?
You know the feeling. It’s that post that seems to always pop up in your newsfeed when you’re scrolling down. Well, you can rest assured that nobody is following you – you’re just the target of a Facebook retargeting campaign.
Retargeting is a powerful tool in marketing, as it lets you target audience members who’ve already interacted with your brand but didn’t go all the way to make a purchase or give you a link. And in Facebook advertising, there are actually a lot of ways to handle your remarketing campaign needs.Social Media
If you are a business with an online presence, then knowing at least some basics about social media marketing is a must. While some niche parts of the pop culture might label Facebook as being “outdated,” the reality is that the social media giant is still leading the market, with about 2.4 billion people using it monthly. Read MoreSocial Media
24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the ads manager to use for their digital marketing campaigns.
Before, Facebook offered an ad format called Canvas Ads. But recently, the social media heavyweight changed Canvas Ads to Instant Experience ads. The ad format options and capabilities have remained the same. However, marketers can take advantage of a few key features that are new and exclusive to Facebook’s Instant Experience ad format. So, how do Instant Experience ads work, and what can marketers expect to gain from the change? Let’s check it out.Social Media
Facebook offers one of the most effective social network advertising platforms in the world. It’s one of the largest social media kingpins and is an excellent tool to get started with lead generation, building branding awareness, and increasing sales and conversion. With Facebook advertising, any sized business with a marketing budget set aside can get started creating an ad and launching a campaign. Digital marketers can choose from different ad formats and campaign objectives, and get their ads served to a very specific set of people or target audience. But too much of a good thing is rarely a good thing.
Even though Facebook marketers can have a lot of success on the social network with their ads, it’s not always a good idea to run multiple ads from their Facebook ad accounts. Although it is possible to run several ads at once, Facebook advertisers need to understand the problem of audience overlap and what they can do to make sure it doesn’t derail their Facebook ad campaign.Social Media
For many digital marketers, it can take hours to create a perfect ad set for reaching your Facebook advertising goals. The ad copy is convincing, intriguing, and aligned with your campaign objectives. You’ve got a compelling call-to-action set to funnel interested leads straight to your perfectly crafted landing page. And even better, your ad passed review and met the 20% text rule. Once your Facebook ad campaign gets approved, and you start to run ads, it’s time to celebrate. But not so fast.
You notice one or two of your ads aren’t performing. It’s not that they aren’t getting the desired amount of conversions. They aren’t getting impressions at all! If your target audience never sees your ad, it won’t reach its goals or do much for the growth of your business. Below are the top reasons why your Facebook ads aren’t getting any impressions, and what you can do about it.Social Media