Category Archive

Below you'll find a list of all posts that have been categorized as “Social Media”

August 3, 2020

What Are The Characteristics Of A Successful Facebook Video Ad?

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If you’re using Facebook advertising to market a product or service, you may not be sure how to use all of the ad formats it offers, such as image ads, carousel ads, and video ads.

Video ads, in particular, are unique to Facebook. How can you work on optimizing your ads for video, and make sure you boost your conversion rate and reach the most possible Facebook users with your message?

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August 3, 2020

Is It Worth Getting A Facebook Specialist For My Facebook Ads?

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If you’re a small business owner in Sydney or anywhere else in Australia and you already advertise on Facebook or are interested in starting your own Facebook advertising campaigns, you may be wondering if it’s a good idea to hire a Facebook specialist to manage your Facebook ads.

Can you advertise on Facebook on your own, or should you hire a Facebook specialist to help with your digital marketing efforts? What do ad specialists do, and what are the benefits of working with one? Get all the information you need in this guide to Facebook marketing specialists, and see how you can benefit from working with the experts at Australian Internet Advertising.

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August 3, 2020

How To Create an ECommerce Facebook Ads Strategy – Your Step-By-Step Guide

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If you’re an eCommerce entrepreneur and you’re interested in adding Facebook Ads to your digital marketing strategy, you’re making a great choice. Whether you want to appeal to new customers or sell more items to existing customers, Facebook campaigns are an ideal tool.

But how can you get started, target people who are interested in your products, and maximize conversion rates to drive traffic and drive sales on your eCommerce website? In this guide from Australian Internet Advertising, we’ll be giving you a step-by-step overview of the process.

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August 3, 2020

How Do Google Ads Compare To Facebook Ads? What You Need To Know

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If you’re planning on spending part of your ad budget on PPC (pay-per-click) advertising, you may be wondering whether Facebook Ads offers a better return on investment compared to Google Ads. Should you be using paid search ads with Google AdWords, or paid social ads with Facebook?

In this blog, we’ll be taking a look at how Google Ads compare to Facebook ads. We’ll look at the benefits of both platforms, and help you understand how you can use each one in your ads campaigns to bring in more customers and sell your products or services more effectively. Let’s get started.

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August 3, 2020

Facebook Business Manager: The Ultimate Guide

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If you run ads on Facebook, you may have heard of the Facebook Business Manager, and you may be wondering if this tool from Facebook is right for you. Should you create a Facebook Business Manager account? Is it really that useful? And how do you even get started?

In this guide from Australian Internet Advertising, we’ll discuss everything you need to know about Facebook Business Manager, including the basics of how it works, how it can benefit your business, and how to set up your Facebook Business Manager account. Read on, and learn more about this social media marketing tool from Facebook.

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August 3, 2020

Facebook Ad Types – How To Choose The Best Ad Type For Your Goals!

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If you’re looking to sell a product or service on Facebook and drive more users to your website, you may be wondering how you can maximize the effectiveness of your ads. Choosing an ad type on Facebook isn’t that easy – given that there is such a diversity of ad types.

So how can you customize your ads, choose the right ad type for your goals, and drive user clicks and conversions to your website?

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August 3, 2020

Everything About Custom Audiences On Facebook

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If you run a business Facebook page and use Facebook Ads, you may have heard the term “custom audience,” but you may not be sure what it means, or how to use this tool offered by the Facebook Ads platform.

Well, Australian Internet Advertising is here to help. If you want to know how to create a custom audience, are curious to learn about the benefits of this tool, and want to deepen your knowledge with the help of a Facebook Marketing Agency, you’re in the right place. Read on to learn everything that you need to know.

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July 30, 2020

What Is The Ideal Facebook Video Ad Length?

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There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads.

Obviously, you don’t want to bore your customers – social media users have a short attention span – but you also want to make sure your video is long enough to capture your audience’s attention and sell your products.

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July 30, 2020

Is It Better To Have A Broad Or Specific Facebook Ad?

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If you’re just getting started with Facebook advertising, you may be wondering if it’s a better idea to create broad, widely-appealing Facebook ads, or if you’d be better served by creating more narrow, specific ads that appeal to a smaller demographic of people.

Not sure which option is the best for you and your business? Read on, and find out more about the benefits of both broad and specific Facebook ads, and see which one may be a better option for you if you want to find potential customers.

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July 30, 2020

How To Write Facebook Ads To Increase Click-Through Rates

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Writing ads using Facebook’s ad platform is not easy. At best, you can use a few words and an eye-catching image or video to encourage people to click on your ad, and it can be difficult to stand out to potential customers and Facebook users.

Even compared to alternative services like Google Ads, you have less space to convert customers and appeal to your target audience, in most cases. The average click-through rate (CTR) on Facebook ads is only about 0.90%. So, how can you increase the CTR and reach new customers more effectively?

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