Social media, while it may evolve in scope and user experience, is here to stay. More people than ever before are utilising social media, and companies are taking notice with comprehensive advertising campaigns.
Facebook remains one of the largest social media platforms to date, with over one billion monthly active users. In 2012, Facebook acquired Instagram, a platform with an emphasis on visual content. While Instagram has remained largely separate, Instagram ads can be created via the Facebook dashboard.
Instagram is now the one of the fastest growing social media platforms, with over 500 million active daily users. Businesses are starting to take note of this unique and relatively young social media company as an advertising platform. But what are the differences between Facebook advertising and Instagram advertising, and which advertising platform is best to pursue for your business?
With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. Facebook has on offer to its users a wealth of data, insights, and advertising metrics to give any business a positive ROI on their marketing efforts. The social media giant’s large scale, growth, innovation, and data goldmine are just some of the reasons why Facebook is good for marketing. Read MoreSocial Media
At the end of 2017, Facebook announced there were 2.13 billion monthly active Facebook users, and on average, more than 1 billion people log on to Facebook each day. Facebook is the behemoth of social media and the largest one to date, eclipsing Youtube, the second largest, by nearly 1 billion people. With so many users logging on to Facebook and interacting with the platform every day, businesses would be wise to utilize the Facebook platform into a comprehensive social media marketing strategy.
Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis.
Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product or service. When you use Facebook for small business marketing, you can reach your target audience with exactly the type of content they’re looking for – and get fantastic results.