24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the ads manager to use for their digital marketing campaigns.
Before, Facebook offered an ad format called Canvas Ads. But recently, the social media heavyweight changed Canvas Ads to Instant Experience ads. The ad format options and capabilities have remained the same. However, marketers can take advantage of a few key features that are new and exclusive to Facebook’s Instant Experience ad format. So, how do Instant Experience ads work, and what can marketers expect to gain from the change? Let’s check it out.Social Media