Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped hundreds of businesses create and launch catchy, striking Facebook ads in a variety of industries. Today, we’ll discuss why you should use GIFs in your Facebook ads and how you can get started using GIFs to increase your conversions on Facebook right away.Social Media
It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh.
So, why does this happen? The short answer is relatively simple, you’ve probably overlooked some criteria from Facebook’s ad guidelines, so the system denied the ad. The algorithm is rather sensitive and for very good reasons: Facebook wants to provide the best user experience and protect its audience from offensive or inflammatory posts. Sure, some of the rules have to do with your campaign’s set up and not with the content.Social Media
Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic.
With over 1 billion active monthly users and growing across the globe, you have the potential to reach people from any geographic area you want with Facebook targeted ads. Half of all Facebook’s monthly users never access the site on a desktop, but do so on mobile devices. By using Facebook ads, you can reach these mobile-exclusive users.Social Media
Generating organic traffic on Facebook is getting more and more difficult. But, that’s nothing new. The social media giant has made it abundantly clear that it will favour posts from friends and family over marketing messages. The purpose of this change, said Mark Zuckerberg, was to make the time spent on the platform more valuable.
If you’ve been relying on Facebook to get website visitors, then you need to rethink your strategy and focus on Facebook ads more than on organic posts. That is a given. Thankfully, the platform created an excellent advertising tool that can help you reach your marketing goals.
Enter the Facebook Pixel.
Advertising on Facebook is one of the most effective ways to get your business in front of qualified leads. There are over two billion monthly, active users on Facebook. In fact, Facebook advertising is so effective, that you can spend a mere 10 dollars on a Facebook ad and reach over 1000 potential customers. With a Facebook ad campaign, you can craft highly-targeted, appealing advertisements in numerous formats. Best of all, Facebook enables you to target your ads based on specific, granular data about your audience and their engagement levels, so you get the maximum ROI for your business.
Social media, while it may evolve in scope and user experience, is here to stay. More people than ever before are utilising social media, and companies are taking notice with comprehensive advertising campaigns.
Facebook remains one of the largest social media platforms to date, with over one billion monthly active users. In 2012, Facebook acquired Instagram, a platform with an emphasis on visual content. While Instagram has remained largely separate, Instagram ads can be created via the Facebook dashboard.
Instagram is now the one of the fastest growing social media platforms, with over 500 million active daily users. Businesses are starting to take note of this unique and relatively young social media company as an advertising platform. But what are the differences between Facebook advertising and Instagram advertising, and which advertising platform is best to pursue for your business?
With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. Facebook has on offer to its users a wealth of data, insights, and advertising metrics to give any business a positive ROI on their marketing efforts. The social media giant’s large scale, growth, innovation, and data goldmine are just some of the reasons why Facebook is good for marketing. Read MoreSocial Media
At the end of 2017, Facebook announced there were 2.13 billion monthly active Facebook users, and on average, more than 1 billion people log on to Facebook each day. Facebook is the behemoth of social media and the largest one to date, eclipsing Youtube, the second largest, by nearly 1 billion people. With so many users logging on to Facebook and interacting with the platform every day, businesses would be wise to utilize the Facebook platform into a comprehensive social media marketing strategy.
Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis.
Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product or service. When you use Facebook for small business marketing, you can reach your target audience with exactly the type of content they’re looking for – and get fantastic results.