Category Archive

Below you'll find a list of all posts that have been categorized as “Social Media”

What is the Facebook Instant Experience
August 21, 2019

What is the Facebook Instant Experience

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24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the ads manager to use for their digital marketing campaigns.

Before, Facebook offered an ad format called Canvas Ads. But recently, the social media heavyweight changed Canvas Ads to Instant Experience ads. The ad format options and capabilities have remained the same. However, marketers can take advantage of a few key features that are new and exclusive to Facebook’s Instant Experience ad format. So, how do Instant Experience ads work, and what can marketers expect to gain from the change? Let’s check it out.

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How Many Facebook Ads Should I Run at Once
August 13, 2019

How Many Facebook Ads Should I Run at Once

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Facebook offers one of the most effective social network advertising platforms in the world. It’s one of the largest social media kingpins and is an excellent tool to get started with lead generation, building branding awareness, and increasing sales and conversion. With Facebook advertising, any sized business with a marketing budget set aside can get started creating an ad and launching a campaign. Digital marketers can choose from different ad formats and campaign objectives, and get their ads served to a very specific set of people or target audience. But too much of a good thing is rarely a good thing.

Even though Facebook marketers can have a lot of success on the social network with their ads, it’s not always a good idea to run multiple ads from their Facebook ad accounts. Although it is possible to run several ads at once, Facebook advertisers need to understand the problem of audience overlap and what they can do to make sure it doesn’t derail their Facebook ad campaign.

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Why aren’t My Facebook Ads Getting Impressions
August 13, 2019

Why aren’t My Facebook Ads Getting Impressions

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For many digital marketers, it can take hours to create a perfect ad set for reaching your Facebook advertising goals. The ad copy is convincing, intriguing, and aligned with your campaign objectives. You’ve got a compelling call-to-action set to funnel interested leads straight to your perfectly crafted landing page. And even better, your ad passed review and met the 20% text rule. Once your Facebook ad campaign gets approved, and you start to run ads, it’s time to celebrate. But not so fast.

You notice one or two of your ads aren’t performing. It’s not that they aren’t getting the desired amount of conversions. They aren’t getting impressions at all! If your target audience never sees your ad, it won’t reach its goals or do much for the growth of your business. Below are the top reasons why your Facebook ads aren’t getting any impressions, and what you can do about it.

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Why Your Facebook Ads Aren’t Delivering
August 13, 2019

Why Your Facebook Ads Aren’t Delivering

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Have you been wondering why your Facebook ad isn’t getting any impressions? Facebook advertising may be one of the most effective ways of building your brand awareness on social media. But the process for creating and launching effective ads isn’t full-proof. The average small business will spend two thousand dollars per month on Facebook. But if Facebook doesn’t show your ads to your target audience, that ad spend can quickly disappear, with nothing to show for it. Below are some of the top reasons why Facebook doesn’t show your ads, and what you can do about Facebook ads that aren’t delivering the campaign objective you want.

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How to Get Started with Facebook Advertising
August 13, 2019

How to Get Started with Facebook Advertising

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It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has never been easier.

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What Can You Do if Your Facebook Ads are Disapproved
August 13, 2019

What Can You Do if Your Facebook Ads are Disapproved

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Most online advertising platforms don’t review every ad that marketers submit. But that’s not the case with Facebook. There are more than 2 billion users on the social media giant, so it’s no wonder that digital marketers want to make Facebook advertising work for their business. But disapproved ads are a failure to launch.

Facebook disapproves a lot of ads, and it’s not an uncommon experience among digital marketers, although it’s still a disappointing and frustrating experience. On top of that, it takes Facebook about 24 hours to review each ad. When your Facebook ads are disapproved, it can derail your marketing plans and even delay important advertising milestones for your business. Knowing the Facebook approval process in-and-out is the best way to prevent ad disapprovals or quickly fix them if they do occur. To get your ad approved on Facebook, here’s what you need to know.

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July 26, 2019

Tips For Running A Successful Facebook Ads Campaign

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Facebook’s revenue is estimated at $15.08 billion in the first quarter of 2019, roughly one billion more than it generated last year in the same timeframe.

And most of its money comes from us, the people advertising on Facebook. From a way to simply connect with friends and stay in touch, Facebook has now become one of the most powerful marketing tools around, with millions of advertisers competing to get their posts on a users’ news feeds.

But like all digital marketing efforts, you need to dedicate part of your concern with crafting a good strategy for your Facebook ad campaign if you want to reap the benefits. And these benefits are nothing to ignore:

  • Increasing traffic;
  • Building a community around your brand;
  • Increasing brand awareness;
  • Increasing conversions;
  • Increasing revenue;
  • Get ahead in the competition.

Sounds like something you’d be interested in? We thought so. Stick around because we have some very useful tips to improve your Facebook marketing.

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July 26, 2019

How To Create A Better Facebook Offer Than Your Competitors

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A marketing strategy for any business needs to be made up of several different layers. Even if your overall goal remains the same, it’s imperative to take advantage of all the different tools out there and increase the chances of reaching those goals.

And you may already be doing a lot: running Google Ads, publishing blog posts as part of a content marketing strategy, and running several social media marketing campaigns just to boost your brand and generate more revenue. But we’d like to stop a bit to talk about something specific: Facebook advertising.

Though some like the Social Media Examiner report that Facebook marketing is experiencing some decline, make no mistake: it is still very much relevant. But are you using it to its full potential?

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July 26, 2019

Facebook Ads For E-commerce Businesses

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E-commerce is huge. There are an estimated 1.92 billion online buyers, and the number is set to grow in the coming years.

The demand for online stores is high, so naturally, the supply doesn’t fall short. There are countless businesses currently selling their products online and generating some pretty decent revenue. However, as there will be more shoppers turning to the web to buy products, more and more e-commerce stores are bound to follow.

E-commerce business owners must dedicate their efforts to set their store apart from the rest if they want to stay afloat. And one good way to do it is through Facebook advertising.

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July 26, 2019

How to Use Facebook Ad Library to Spy on Your Competition

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Your Facebook ad strategy doesn’t exist in a void. What others are doing can influence how many people see your ads in their news feed, how many convert, and the return on your investment. It makes sense: if their targeting is more precise than yours, their ad copy more alluring, and their CTA more actionable, then your prospects are more likely to respond to your main competitor’s ads than yours.

Now, picture a tool that allows you to spy on your competitors Facebook ads. Imagine how valuable this information can be and how you can use it to tweak your Facebook advertising strategy.

Is such a thing possible, we hear you ask with excitement. Is there a spy tool that would let me peek at my competitors’ ads?

The answer is yes. Let us introduce you to the Facebook ad library and how it can make spying on your competitor possible.

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