Facebook offers one of the most effective social network advertising platforms in the world. It’s one of the largest social media kingpins and is an excellent tool to get started with lead generation, building branding awareness, and increasing sales and conversion. With Facebook advertising, any sized business with a marketing budget set aside can get started creating an ad and launching a campaign. Digital marketers can choose from different ad formats and campaign objectives, and get their ads served to a very specific set of people or target audience. But too much of a good thing is rarely a good thing.
Even though Facebook marketers can have a lot of success on the social network with their ads, it’s not always a good idea to run multiple ads from their Facebook ad accounts. Although it is possible to run several ads at once, Facebook advertisers need to understand the problem of audience overlap and what they can do to make sure it doesn’t derail their Facebook ad campaign.Social Media