One of the most popular channels for digital advertising is Facebook, a social media platform that always comes to mind when we think of social media in general. Advertising on Facebook is easy, convenient and it does get revenue to small and medium businesses especially since they don’t have huge budgets to invest in traditional […]
It’s no secret that Google dominates the online marketing industry. And, for very good reasons. Google handles over two trillion searches per year, meaning that whenever people have a question, they usually turn to Google to look for answers. Moreover, the search engine giant allows you to target your audience at different stages of the […]
Mobile apps are all around us, addressing a variety of different needs mobile users have, from easily communicating with friends and family to increasing productivity, offering accessible entertainment, and even educating yourself right on your phone. It’s estimated that in 2020 there were around 592 million daily app downloads, which puts creating an app and […]
For small businesses, every dollar that they put into their digital marketing counts. And, with so many ways of reaching your ideal audience, you may be asking yourself: should you advertise on Facebook? Facebook is a giant platform, there are no questions about it. It has 2.74 billion monthly active users and it’s the world’s […]
Facebook Messenger is one of the most popular apps on the planet. Boasting over two billion monthly active users worldwide. Messenger allows its users to quickie connect, text, send media files, and even video call each other. As messaging platforms go, it’s a daily standard one, but where Facebook Messenger truly shines is its uses […]
Facebook is the world’s leading social media platform with a total of 2.7 billion users monthly active on the site. It’s not therefore surprising that many businesses have set up profiles, and are working on nurturing a following.
Facebook is a powerful social media platform and marketing tool that can assist any business in reaching its goal, whichever that may be. Through the platform, you can create effective ad campaigns designed to help you achieve the desired results, including app installs.
Advertising on Facebook can be lots of fun. For starters, the social media giant has built an advertising platform with numerous targeting options that makes it possible for businesses to target their audience with increased accuracy. But, as fun as setting up ads campaigns can be, if your prospects are seeing your ads without taking […]
Love it or hate it, you cannot deny the enormous impact Facebook has had on our lives. From a social network designed to help people connect, it turned into one of the biggest advertising platforms out there. Facebook’s CEO Mark Zuckerberg himself talked about how the platform’s primary business model now is to sell ads.