Envisioned in science fiction movies and literature, praised by futurologists and damned by traditionalists, the Internet of Things (IoT) is closer than we can imagine. Earlier this year, two important market players, Amazon and Google, launched devices combining entertainment with smart-home management, thus paving the way to a genuine IoT revolution.
Marketers cannot, and must not, dismiss this opportunity. With the networking and integration capacity of such systems comes a wealth of data, information, and behavioral patterns. The change will go deeper than that, forcing businesses and marketing agencies to revisit their roles and the way they interact with their customers.