Category Archive

Below you'll find a list of all posts that have been categorized as “Web Design”

adwords wordpress
February 21, 2018

Can You Use Google AdWords on WordPress?

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Some things work together like peanut butter and jelly. They complement each other and add strength to one another.

The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?

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online marketing
February 15, 2018

What’s Online Marketing?

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It’s a question that, curiously enough, presents itself quite a lot: what is online marketing?  The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits.

It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, can’t be absent. You need the best online marketing strategies to build your image, gain exposure, promote your products or services, drive traffic to your website and convert visitors into loyal customers.

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can i use adwords without a website
January 8, 2018

Can I Use AdWords without a Website?

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Running a small business is no easy feat, especially if you’ve just ventured into the world of entrepreneurship and are still getting the hang of it. You need to keep a close eye on production and ensure that the merchandise you deliver to your customers is par excellence. You also need to deal with suppliers and stakeholders, manage your team, and plan your company’s growth strategy. Not to mention, you need to care for your online visibility and establish a strong position in your niche.

But, what if, with your never-ending to-do list, you just couldn’t find the time to create a website for your business. Should you postpone online marketing until your platform is up and running?

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internet marketing
August 5, 2017

How to Engage Online Visitors without Being Pushy

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Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads.

If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right?
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August 5, 2017

9 Ways to Improve Ad Relevance in Google AdWords

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So, you’ve decided to use Google AdWords to increase your sales. Congratulations, you are now among the millions of advertisers on the platform, competing for your customers’ clicks.

Don’t get the wrong idea: Google advertising is an excellent tool for promoting and growing your business. Reports show that advertisers get back $2 for each $1 invested, which is a pretty advantageous return on investment.
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online marketing
August 5, 2017

5 Ways the Internet of Things Will Change Online Marketing (and How to Adapt)

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Envisioned in science fiction movies and literature, praised by futurologists and damned by traditionalists, the Internet of Things (IoT) is closer than we can imagine. Earlier this year, two important market players, Amazon and Google, launched devices combining entertainment with smart-home management, thus paving the way to a genuine IoT revolution.

Marketers cannot, and must not, dismiss this opportunity. With the networking and integration capacity of such systems comes a wealth of data, information, and behavioral patterns. The change will go deeper than that, forcing businesses and marketing agencies to revisit their roles and the way they interact with their customers.
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From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions
July 28, 2017

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

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Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts.

Unfortunately, this magic tool doesn’t exist – not in this form, at least.
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4 Annoying Web Design Features that Kill Your Conversion Rate
July 28, 2017

4 Annoying Web Design Features that Kill Your Conversion Rate

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More often than not, small business owners treat web design rather superficially.

It looks nice.”

 “I like the colour scheme.”

 “The images are so big and bold. I love it.”

That’s the extent of their analysis.
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Online Marketing Sydney | Internet Marketing Sydney | Australian Internet Marketing Seminar
July 13, 2016

Internet Marketing Sydney

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After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all.

This article will cover:

  • Google Advertising Basics
  • SEO Basics
  • Website Marketing tips

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3 Reasons Why Online Marketing Campaigns Fail | AIA
June 14, 2016

3 Reasons Why Online Marketing Campaigns Fail

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DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING

3 Reasons Why Online Marketing Campaigns Fail

1. Not targeted correctly

People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail.
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