It’s no secret that Google dominates the online marketing industry. And, for very good reasons. Google handles over two trillion searches per year, meaning that whenever people have a question, they usually turn to Google to look for answers. Moreover, the search engine giant allows you to target your audience at different stages of the […]
It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, […]
The efforts that go into running successful ad campaigns can sometimes take a lot of marketers and business owners, and there are some instances where the results are nowhere near what you’d want. You pay for the ad to get users to see your pages for products and services with the hope they’d then act […]
A lot of people who are just learning about the different ways they can promote their business online are asking this: is Google AdWords free to use? While Google is known as the top provider of free digital marketing tools (Google Search Console, Google Analytics, and others.), its ad platform involves some costs, while being […]
The world of online advertising is exciting, with many opportunities, and just as many confusing questions. From Google to Facebook ads and everything in between, it can be daunting to step into this world without a lot of knowledge regarding how these systems work, which could lead to some bad decisions and wasted funds. In […]
Google Ads (formerly known as Google AdWords) is a fantastic free platform provided by Google for advertisers who want to get their ads on one of the two Google networks: the Search Network and the Display Network. Advertising on Google gives you a high degree of control over how you choose to display your ads, […]
Tell us if this sounds familiar: You’re thinking about buying a new coffee maker and you do a quick Google search to see what models and brands are a good fit for your needs and budget. Just a few moments later, you start seeing ads for coffee makers in your Facebook newsfeed, YouTube, or browser. […]
Google Ads and Google Analytics are formidable tools for any online marketer, website owner, eCommerce business, or blogger. The data given by these online tools helps you evaluate and adapt your tactics to maximize your revenue.
Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.