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As a business owner in Australia, you understand the importance of investing your marketing budget wisely. One effective way to reach your target audience and drive valuable leads is through Google Ads. However, it’s essential to assess the performance of your Google Ads campaigns and determine what constitutes a good Return on Investment (ROI). In […]

“How much do google ads cost” is the first question business owners ask, when they first start thinking about paid ads. If you’ve been trying to grow your business online, then you should be aware of the potential of Google Ads. Unlike search engine optimisation or social media marketing, which can that take a lot […]

Google Adwords is one of your best digital marketing tools, with the potential of getting more valuable leads to your website. As a pay-per-click online advertising system, you only pay each time a user clicks on the ad you’ve set up. But if you’ve looked closer at the service itself, you may have a lot […]

Online advertising is extremely competitive and you need to stand out in a way if you want your target audience to click on your ads and convert. Good as copy, an irresistible offer, and a relevant landing page are all standard procedure when it comes to good Google ads. Fortunately, the search engine giant also […]

The prevalence of online shopping has made it possible for us to be able to buy almost anything with the touch of a button and without leaving our homes. Whether we’re talking about groceries, gadgets, or fashion items, online stores are offering consumers an endless list of products and services that they can spend their […]

Managing a Google Ads account takes a lot of work and that is true regardless if you are a PPC expert or a novice. With all the many variables that you need to keep in mind at all times, it can be easy to overlook some of the factors or put them close to the […]

Google owns the world’s largest pay-per-click network, and it’s no surprise; over 90% of global internet users use the Google search engine every day. Furthermore, Google is host to over 2 million websites and counting. With so many people on Google’s Global Display Network or GDN, you may be worrying that your eCommerce site will […]

internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least.

The prowess of keywords has been well documented since the dawn of the Internet, helping marketers everywhere boost their search volume and bump up their conversion rates. The problem is, too much of a good thing can quickly turn into a bad thing, and if you’re dedicating precious reserves of energy to fit far too […]