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Did you know that, on average, email marketing results in Australia are above the global average? When analysing how this digital marketing effort takes form in the country, Campaign Monitor found that email marketing campaigns here outperformed global counterparts in most major indicators, such as open rate, click-to-open rate, and click-through rates. So email marketing […]

With the rise of social messaging apps, you may think that email marketing is a dying art. That’s far from the truth. Let’s take a look at a few numbers to help you understand why email marketing is still one of the most effective marketing tools out there: We send 6 trillion emails every year; […]

If you want to run an email campaign, the most effective way to design and roll it out is through the use of email marketing software that can support your efforts. These tools can have different features depending on the service you end up choosing, but for the most part, any such tool can help […]

Writing an email newsletter or marketing email is different from writing a blog post or any other type of content. And to run effective email campaigns, you need to understand how to write great emails that your customers will actually want to open. So whether or not you’re a digital marketing expert, Australian Internet Advertising […]

Emails are a regular part of the life of anyone who’s ever been online, and they make up an essential component of many businesses’ marketing strategy. Email marketing has the potential of helping businesses improve their ROI by getting personalised messages straight into their target audience’s inbox. However, Australia has some strict rules regarding how […]

Everyone wants higher open rates and higher conversion rates for their email marketing campaigns. But it can be difficult to understand how to get customers to open your email messages and convert – especially if you don’t have much experience with email marketing strategies, or you’re a small business owner trying to run your own […]

If you’re an entrepreneur or business owner and you’re interested in the benefits of email marketing, you may not be sure how you can build an effective, profitable email marketing strategy. What’s the best email marketing strategy? You could write a book on email marketing – and lots of people have, so you may want […]

If you’re looking to grow your small business in 2021, do you really need to focus on email marketing campaigns? Haven’t tools like Facebook Ads and Google Ads made email marketing obsolete? The answer is “no!” Email marketing remains extremely effective in 2021 – both for small businesses and enterprise companies of all sizes. Email […]

Email marketing is a good way to promote a company’s products or services. It is a marketing strategy that involves sending email messages to an already-owned email list, and thanks to modern tools, such campaigns can be easily set up, automated, and personalised for the people who receive them. Small businesses, in particular, have to […]