We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions […]
One of the most popular channels for digital advertising is Facebook, a social media platform that always comes to mind when we think of social media in general. Advertising on Facebook is easy, convenient and it does get revenue to small and medium businesses especially since they don’t have huge budgets to invest in traditional […]
It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh. So, why does this happen? The short answer is relatively simple, you’ve probably overlooked […]
Over 1 billion people log onto Facebook every day. As one of the largest social media platforms in the world, Facebook has grown from its humble origins as a way for college students to connect into one of the premier online advertising platforms.
Social media, while it may evolve in scope and user experience, is here to stay. More people than ever before are utilising social media, and companies are taking notice with comprehensive advertising campaigns. Facebook remains one of the largest social media platforms to date, with over one billion monthly active users. In 2012, Facebook acquired Instagram, […]
This is not a secret anymore. If you want to grow your online business, then you need to focus a bulk of your efforts on search engine optimisation (SEO.) By improving your site’s ranking for the most relevant keywords in your industry, you can drive more traffic to your website and ultimately generate more conversions. […]
Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media. It’s estimated that around 45% of […]
Advertising on Facebook can be really cheap. It’s practically free! Emphasis on the word “practically.” A lot of our clients ask us if there’s any way they could promote their small business on Facebook for free. Technically it is possible, but you can only stick to the tools available for pages. And, that means that […]
These days, most brands have a Facebook page they use as a way to grow and engage an audience. The social media platform has long outgrown its initial role as a place for old friends to keep in touch and share tidbits of their lives.