You work tirelessly to create a product that meets your audience’s needs and helps them solve a problem. Your website is all set up, your social media is up and running, and you are ready to conquer the world. You launch with excitement and…crickets. You have to scroll all the way to the seventh page of search results to find your website. You know online marketing is a slow process and you are in for the long run. You’re creating quality content, optimizing your pages, and engaging with the few readers you have hoping to move up the Google ladder. Read MoreAdwords
You pour your heart out to create ads that make your audience tick. Your ad copy is par excellence and the CTA is a work of art. But, how much attention are you paying to the placement of your ads on the Google Display Network? Are the websites they are showing up on relevant to your audience or are you letting ad placements to chance?Read MoreAdwords
Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown artists break every record imaginable (see Psy’s hit Gangnam Style.)Read MoreAdwords
We run a lot of Google Adwords campaigns for our clients, and one of the most common questions they ask us after a campaign goes live is: “why can’t I see my ads in the search results?”
Understandably, they may think something’s wrong. However, don’t panic if this is the case for you. Not seeing the ad live from your personal AdWords account doesn’t necessarily mean they aren’t working.Read MoreAdwords
Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an exotic destination, they can do it from their phones on their way to work.
Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts.
Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.Read MoreAdwords
A lot of our clients are a bit wary about Google advertising. And, understandably so: it is by far one of the most complex forms of online marketing, one that can quickly lose you a lot of money if you don’t know what you are doing and how to use it. Other small business owners, on the other hand, are ready to spend big on a Google AdWords campaign, hoping that it will skyrocket their bottom line. It doesn’t work like that either.Read MoreAdwords
Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it?
You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites that have the thing you need. After that, you can start shopping around until you find the one business from which you’ll buy something.Read MoreAdwords
The world of online advertising can be very difficult to grasp if you’re only now starting. It’s quite an intricate ecosystem with a vast range of tools available that can confuse even expert advertisers. Yes, even knowing a few things about pay per click advertising won’t guarantee incredible results if you don’t also understand the principle behind everything.Read MoreAdwords
Picture this: it’s a hot summer day when your air conditioning unit suddenly breaks. What’s the first thing you do? Well, you probably have a look at it and try to figure out what went wrong and how you can fix it. But, once you realize that you know nothing about AC units, you probably pick up your phone and look for an HVAC repair service in your area.Read MoreAdwords
At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating system, or other types of Google products, and the conclusion is this: Google is everywhere and it’s our primary source for everything digital.Adwords
We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions or conversions.
No, nobody hacked into your accounts. It’s just a more common issue than you’d think. At Australian Internet Advertising, a lot of our clients tell us about their lackluster experiences with Facebook ads. So lackluster, that they begin to distrust the entire tool.Social Media