Today in “things you never thought were SEO-related but actually are* news, let’s talk about your site’s URL structure.
An URL (Uniform Resource Locator) is your website’s address, and without it, people cannot visit your site. Your typical URL will contain the “www” prefix, name brand, followed by a top-level domain name, such as “com,” “org,” or “com.au.”
But why does the URL structure matter for Search Engine Optimisation, and how can it possibly help you get a better rank in the search results? Well, it’s actually what comes after the top-level domain name that is of interest, and we’re getting to the bottom of it right now.SEO
SEO can be quite complicated to control and put into place. It’s influenced by so many factors that keeping track of everything can be overwhelming. To save you some headache, we have listed the 11 deadliest SEO mistakes you should avoid this year.
Take your time and audit your website to find if there are certain weak points you should reinforce important steps that were skipped or potential opportunities that aren’t being pursued. Here is what to focus on:SEO
You are probably familiar with the practice of buying backlinks for SEO, a tactic that was overused a few years back all over the web. As you already know, link building is one of the most important off-page SEO rank factors. Google, Bing, Yahoo, and other search engines evaluate the quality of your backlinks and rank you based on how many good ones you have.
Usually, link building is associated with slow progress that comes after quite a lot of effort, but it’s not always like that. Because of the high value of backlinks and the time required for them to start bringing you organic traffic, many website owners start browsing for faster solutions and are willing to invest money in them.
But is it a good idea? And, how can such a practice influence your Search Engine Optimisation efforts?SEO
Navigating the world of online SEO marketing advice can often be frustrating. More often than not, the articles you come across can provide some pretty vague advice regarding how to improve your search engine optimisation strategy and get a better position in the search results.
But there’s nothing vaguer than the advice surrounding content marketing specifically. We know “content is king” and the foundation of any SEO strategy, but when we get to the practical side of things, it’s all a bit of a blur.SEO
This is the kind of frequently asked question that doesn’t really have a general answer or a one-size-fits-all solution. The amount of time it takes for newly implemented SEO tactics to show results depends on many ranking factors. We will go through the main things that influence the time frame of SEO results and make predictions based on them.SEO
Content marketing is one of the most important SEO efforts any business can have. Content is pretty much the foundation of search engine optimisation, highly regarded by both search engines and potential audiences.
A good content marketing strategy helps you build trust with your audience, improve conversions, drive search traffic to your site, and that’s just to name a few benefits it brings. And any good content marketing strategy needs to begin with keyword research.SEO
What do you aim for when you’re building a website for your brand, business, or personal use? Of course, you want people to find your site, navigate it, and take action, whether it’s subscribing to your blog or buying your products.
And, for that to happen, one of the first things you should have in mind is the user experience – will your audience like what they see?SEO
A Search Engine Optimisation strategy often contains some actions to a website’s content, either in terms of improving what’s already there, or creating new high-quality content.
And the reason we often do this is because of this idea that content weighs a lot when it comes to search engine results. Websites with a lot of high-quality content have better chances to rank high in the SERP since more content means more keywords, opportunities to engage users, and so on.
But SEO is often misunderstood by a lot of people. In the case of content, a question any website owner may ask themselves is how much content do they need to make Google and other search engines notice them? Do pages with little content have no chance of ranking well?SEO
A content marketing strategy has the potential of greatly improving your website SEO. High-quality content brings many opportunities to integrate high-value keywords and provide useful information to users, but as we all know, nobody wants to read a block of text on end.
So, what do we do? We break the text down using headings and add images that can help the users scan or read our piece of content easily. But when it comes to these images – are they doing anything for our SEO efforts?
Let’s find out.SEO
In today’s business landscape, it’s really difficult to imagine someone making it in any industry without a high-quality website. Even if you have a small shop and only sell locally, some form of online presence can help you reach a wider audience and grow tremendously.
But when it comes to having a website, most of your focus will likely go into an SEO strategy, which is a lengthy process of getting a site in pristine condition in hopes of receiving a good ranking in the search engine result pages. The idea behind that is when your website ranks well, you can experience an increase in search traffic, and a boost in interested customers looking at your product or service.
But SEO takes time, and it takes effort, and some business owners can’t really afford either. So, can you grow your business without SEO?SEO
Most business owners know that they need to invest in SEO if they want to get real growth, drive traffic, and increase conversions.
Since SEO is such a complex process, it makes sense to turn to an expert who provides SEO services, at least to help you create a strategy. But let’s get down to it: why is SEO so expensive?
In this article, we’ll discuss SEO pricing and look at some of the top reasons why this form of marketing strategy is so expensive in 2020.SEO
As experts in digital marketing, meeting our clients’ expectations is part of our high-quality service. But this sometimes means shedding light on what we can actually do, and what is realistic to expect from a strategy or a service.
Search engine optimisation is often misunderstood and this leads to disappointment, as business owners are eager to see results faster. The first thing to clarify before building an SEO strategy is that it’s a long-term process and constant time and money investment. Marketing strategies are, in general, meant to be a sustained effort.
However, the effort is well worth it as taking the time to invest in SEO can actually help you grow your business.SEO
Optimising a website for search engines is an important part of the digital marketing strategy for any business with an online presence. Your SEO efforts are going to dictate whether your website gets the visitors you are targeting or not. No matter how good your products and services are, it will be very hard to sell them if no one can find them.
In this blog post, we will focus on Google My Business and why it’s such an important step in your off-page SEO strategy.SEO
At first glance, SEO and web design may seem like two different deals, and for the most part that’s true.
But think of them as two distinct pieces of the same puzzle. One cannot necessarily exist without the other. You can’t have search engine optimisation get any meaningful results without also having a high-quality website design, and even if you focus on creating the best website you can, you still won’t earn a top ranking without an SEO strategy.
Still, the exact nature of the relationship may be somewhat unclear to many business owners. Let’s fix that.SEO
Semantics is a component of linguistics that describes a type of relationship between two or more words.
But aside from it being an important lesson for English class, semantics also has a place in marketing, in the form of semantic keywords. For instance, if your main targeted keyword is “website traffic” some keywords to include could be:
- Organic traffic
- Search traffic
- SEO methods
- SEO agency, etc.
But why do you need to do this, and how do you know which semantic keywords to include in your SEO strategy? Let’s take a closer look.SEO