Integration is a keyword when it comes to marketing today. You need to make sure that all of your different strategies and marketing efforts work together to deliver the best results. Because of this, it certainly makes sense to cross-check your Facebook Ads performance in Google Analytics. This is something that you can do with advanced URL tagging options. This can also be referred to as campaign tracking, UTM tagging, link tracking, and UTM tags. With that being said, we are going to take you through the options that are available when it comes to adding advanced URL tags to your Facebook Adverts so that you can measure performance more accurately and enhance your marketing efforts.Social Media
Before we go into why Google Analytics and Google Ads should be linked first let’s have a look at what exactly they are:
- Google Analytics – is a program designed by Google that allows owners of webpages to track the traffic to their website and monitor certain things. Some code is applied to each webpage, and this talks to Google Analytics. Graphs and diagrams are created, which gives the website owner feedback and insights into the popularity of the website and the activity of the users when they are there.
- Google Ads – is a program also created by Google, hint hint, in the name. It is an advertising platform online that companies and people can pay to use in order to show an advertisement, and various other marketing information like product listings, for example.
Both these two programs are extensively used by marketers to gain the insights they need and to understand what kind of ROI (return in investment) their strategies are likely to yield. They both have individual uses and strengths, which are invaluable in the modern world. But what does it mean to link these two different programs?Adwords
AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way below par. Achieving a high-quality score, on the other hand, is going to set you up for a higher return on your investment (ROI). With that being said, in this blog post, we are going to reveal what a low quality score is in Google Ads, as well as helping you to understand why you may have received a low score.Adwords
Thoughtfully-created and well-managed Google Ads can easily generate a mass of valuable traffic to your business and have the power to transform your clicks into paying customers. As with most things in life, nothing worth having comes easy. The potential success of Google Ads is composed of equal parts risk as it is reward. Making a single critical mistake in your Google ads can transform them into money pits, providing no return on investment and wasting your ad spend.
If you’ve found yourself reading this blog chances are you either thinking of investing in Google Ads, or you have a slew of unsuccessful campaigns you’re desperate to turn around. Whichever boat you’re in, we have a range of helpful tips and tricks to ensure you are getting the best possible return on ad spend and maximising your conversions.Adwords
Facebook is the most popular social network in the world with over 15 million active users per month in Australia alone! With statistics like that, there is no surprise that Facebook is a leader in the game when it comes to online marketing. Facebook has a range of tools, services and campaign objectives that can greatly increase your brand awareness, website traffic and lead generation.
It can be a common misconception that Facebook ads are only effective for B2C marketing. This couldn’t be further from the truth! Once you understand how to create an effective B2B Facebook campaign and see the results for yourself, you’ll wish you started sooner!
So, how can you utilise Facebook ads for effective B2B marketing in 2020?Social Media
Gone are the days when achieving a high volume of impressions and clicks on your Google ad campaigns was the main objective. Why? Put simply: you can’t take clicks to the bank. If you want to see return on your ad spend and turn your clicks into customers you need to be optimising your Google ads for better conversions.
Google analytics has the ability to track how many online sales, app downloads, phone calls and even website actions occur after a user has interacted with your ad. All of these actions indicate a user is interested in your goods and services and will likely lead to a sale. Unless your campaign objective is simply brand awareness, it is crucial to utilise the below strategies for better ad conversions in 2020.Adwords
The coronavirus outbreak has wreaked havoc globally by affecting social, financial and economic sectors worldwide. With the World Health Organization declaring the outbreak of coronavirus COVID-19 a public health emergency earlier this year, local governments are doing all they can to lessen the devastating impacts of the virus.
Small businesses have been severely impacted by the COVID-19 outbreak with many left with no choice but to let go of staff, work remotely and close physical stores. Location and industry-based lockdowns have made digital marketing more important than ever as the globe takes a step back from physical interactions.SEO
Your Facebook ad campaigns will generate a plethora of data, but most people tend to focus just on 1-2 metrics they think mean the most.
Some of these metrics can be seen right on the post: the number of likes, comments, shares. High numbers in all of them equal a high engagement, which makes the advertiser pat themselves on the back for a job well done. And of course, if the goal from the beginning is to raise engagement, it is a job well done.
But other goals may not be reached, and business owners and advertisers alike will look for answers to see why their ads are underperforming, and therefore not taking them closer to their business goals.
One metric to really consider is “ad frequency.”Social Media
Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media.
It’s estimated that around 45% of Facebook audience members watch around an hour of video content per week, and Forbes says that around half a billion people tune in for videos on the platform daily.
Video ads are definitely worth the effort, but when it comes to Facebook ads, there is one bidding option that may leave people confused: the CPV.Uncategorized
One of the clearest trends for 2020 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads.
Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how to reach targeted audiences through social media.
We will go through video ad best practices for 2020 using Facebook as your channel.Uncategorized
Facebook advertising is an amazing tool even small businesses with small budgets can make the most out of. And truth be told, the impact of any marketing campaign isn’t really linked to how big a budget is, but how wisely you spend that money.
And when it comes to running ads on social media, it’s all about scaling. But take note that you shouldn’t just give more money to Facebook hoping to get better results; scaling, like most other digital marketing efforts, needs to have a strategy behind it.
Here are 4 smart and creative ways you can scale your campaign!Social Media
Savvy business owners understand that most of their audience is online nowadays. So, they work hard to set up great websites that potential customers can navigate with ease. Then, they use social networks like Facebook and Instagram to promote their products and get prospects to their eCommerce pages.
But, did you know that you can set up a shop and start selling products on your Facebook page? Just take a second to think about what that means. Facebook has over two billion active users every month, which can give you access to a vast audience that would be almost impossible to target otherwise.
In this article, we’ll tell you everything you need to know about how to set up your Facebook shop and grow your business even more.Social Media
Do you ever feel like a product or page is stalking you on Facebook?
You know the feeling. It’s that post that seems to always pop up in your newsfeed when you’re scrolling down. Well, you can rest assured that nobody is following you – you’re just the target of a Facebook retargeting campaign.
Retargeting is a powerful tool in marketing, as it lets you target audience members who’ve already interacted with your brand but didn’t go all the way to make a purchase or give you a link. And in Facebook advertising, there are actually a lot of ways to handle your remarketing campaign needs.Social Media
If you are a business with an online presence, then knowing at least some basics about social media marketing is a must. While some niche parts of the pop culture might label Facebook as being “outdated,” the reality is that the social media giant is still leading the market, with about 2.4 billion people using it monthly. Read MoreSocial Media
Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products and services in front of an audience that would be interested in your brand, and likely to convert, there’s no better option than creating a Google ads campaign.Read MoreAdwords