Search engine optimisation

How to Optimize Content for Search Intent: a Brief but Useful Guide

At the core of every search, there is an intention. People want relevant answers to their searches in the form of articles, product listings, reviews, how-to videos and so on. If your content meets their expectations, then they will read it and engage with it. If it doesn’t, they will continue their search. User intent is a valuable part of …

Content Optimisation

How to Optimize Your Content for Google’s Rich Answer Box

Your goal is to achieve the number one position in at least one of Google’s search results. So, you work hard to create high-quality, value-added content that is optimized both for search engines and people. But, what if we were to tell you that there’s a better option than being number one? No, we’re not talking about Google advertising. Ranking …

Bad Data

Bad Data: The Silent Killer That’s Jeopardizing Your Marketing Efforts

In the hands of those who know what to do with it, big data can be a gold mine. But, here’s the problem: all data isn’t created equal. Not every fact you collect about your prospects is helpful or relevant. Some data, in fact, can kill your sales quicker than you can say “byte.” And, what’s worse is that you …

internet marketing

How to Engage Online Visitors without Being Pushy

Picture this: you’re nose-deep in a captivating article when a pop-up interrupts your reading. Or, you just landed on a new website and you are greeted by an arsenal of ads. If you are anything like us, you probably close them immediately without even reading or looking at them. After all, ads are extremely annoying, right? So, why are you …

9 Ways to Improve Ad Relevance in Google AdWords

So, you’ve decided to use Google AdWords to increase your sales. Congratulations, you are now among the millions of advertisers on the platform, competing for your customers’ clicks. Don’t get the wrong idea: Google advertising is an excellent tool for promoting and growing your business. Reports show that advertisers get back $2 for each $1 invested, which is a pretty …

online marketing

5 Ways the Internet of Things Will Change Online Marketing (and How to Adapt)

Envisioned in science fiction movies and literature, praised by futurologists and damned by traditionalists, the Internet of Things (IoT) is closer than we can imagine. Earlier this year, two important market players, Amazon and Google, launched devices combining entertainment with smart-home management, thus paving the way to a genuine IoT revolution. Marketers cannot, and must not, dismiss this opportunity. With …

seo agnecy sydney

5 Tips to Get Your Site Back on Track after an SEO Ranking Drop

Keywords, mobile-first, backlinks, sitemaps, Pandas and Penguins – SEO is, without a doubt, a strange planet. And, the fact the Google changes its algorithm as often as the weather, isn’t making maintaining your position in search engine results easier either. Of course, fluctuations are inevitable, and a minor position loss isn’t the end of the world. But, who’s to blame …

From Discovery to Conversion: How to Use Customer Behavior to Predict Their Actions

Imagine having a magic crystal ball that tells you exactly who’s going to buy what and when. Not only that you would be able to deliver personalized experiences, but you will also maximize your internet marketing efforts. Unfortunately, this magic tool doesn’t exist – not in this form, at least. But, that doesn’t mean that you can study your customers’ …

Dark Traffic

Dark Traffic: What Is It and Why Should You Care About It

When it comes to internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario. In reality, a …

Conversion Rates

4 Annoying Web Design Features that Kill Your Conversion Rate

More often than not, small business owners treat web design rather superficially. “It looks nice.”  “I like the colour scheme.”  “The images are so big and bold. I love it.” That’s the extent of their analysis. But, web design means more than what meets the eyes. It should also function as a tool that drives traffic and converts visitors into …