The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English.
But, if you want to get your site to rank high in Google search results and drive qualified traffic to your website that you can then nurture and turn into leads, then you better get used with the ridiculous number of marketing acronyms.Read MorePPC
When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on the other hand, is quick and effective – that if you know how to implement it correctly, of course.Read MorePPC
How can a small business compete with the big wolves?
That’s simple: you invest in digital marketing.
You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient ways of growing a business. As a small business owner, you’ve probably seen others use PPC marketing with great results. But, while you recognize PPC advertising potential, you still have your doubts.PPC
If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, as you may have already discovered, they are not enough.Adwords
When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.Read MoreAdwords
20 years ago an excited young boy sat down in front of his new computer.
Something very exciting had just happened. The internet was plugged in!
For the first time, his computer was connected to the outside world. Before long he had figured out that he could affect the outside world from the humble origins of his lounge room.
He discovered that he could make a security camera in Time Square physically move, by pushing an arrow on his keyboard. From that very moment, the world was a different place!
His life was never the same again.Adwords
You’re new to marketing, but you’ve heard that AdWords campaigns are an excellent way to promote your products or services, drive qualified traffic to your website, and scale your business. The only problem is that you aren’t quite sure how AdWords works.
Should you integrate it in your campaigns? If so, what do you need to know to use it to its full potential and stand out on local markets?
Some things work together like peanut butter and jelly. They complement each other and add strength to one another.
The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?Adwords, Web Design
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits.
It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, can’t be absent. You need the best online marketing strategies to build your image, gain exposure, promote your products or services, drive traffic to your website and convert visitors into loyal customers.Adwords, PPC, SEO, Web Design
There’s no denying it. Internet users are becoming pickier and more educated with every passing day. Something as little as an inexact match or one-second delay can turn them off and make them choose your competitors’ business instead of yours.
A sound search engine optimization (SEO) strategy is paramount if you want your online business to survive and thrive. A strong online presence can ensure high website rankings, targeted traffic, qualified leads, and ultimately sales. But, how do you achieve all that when you have a business to run?SEO
If you’ve been trying to grow your small business, then you should be aware of the potential pay-per-click advertising holds. Unlike search engine optimization or social media marketing that take a lot of time to show results, PPC can help you put your business in front of the right audience and get qualified traffic and leads to your website quickly and effectively.Adwords, PPC