Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it?
You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites that have the thing you need. After that, you can start shopping around until you find the one business from which you’ll buy something.Read MoreAdwords
The world of online advertising can be very difficult to grasp if you’re only now starting. It’s quite an intricate ecosystem with a vast range of tools available that can confuse even expert advertisers. Yes, even knowing a few things about pay per click advertising won’t guarantee incredible results if you don’t also understand the principle behind everything.Read MoreAdwords
Picture this: it’s a hot summer day when your air conditioning unit suddenly breaks. What’s the first thing you do? Well, you probably have a look at it and try to figure out what went wrong and how you can fix it. But, once you realize that you know nothing about AC units, you probably pick up your phone and look for an HVAC repair service in your area.Read MoreAdwords
At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating system, or other types of Google products, and the conclusion is this: Google is everywhere and it’s our primary source for everything digital.Adwords
We bet we can guess how your Facebook ad campaign is performing. You have a great strategy in place, and the content and copy are great too. The audience is all targeted to the T. But, in spite of your efforts, you’re ads aren’t delivering and you can’t seem to see any boost in impressions or conversions.
No, nobody hacked into your accounts. It’s just a more common issue than you’d think. At Australian Internet Advertising, a lot of our clients tell us about their lackluster experiences with Facebook ads. So lackluster, that they begin to distrust the entire tool.Social Media
The numbers are in, and Facebook is the most popular social media platform. Actually, the numbers have been in for a while, but there is still a lot of confusion around the “what Facebook marketing can do for my business?” topic.
Particularly when it comes to Facebook ads, at Australian Internet Advertising, we get a lot of client question about Facebook advertising, from “is it really worth it?” to”‘can’t we just promote on Facebook for free instead?”
Because of this, we’ve comprised a list of the main benefits of using Facebook ads for your business, and how it can really help.Social Media
Advertising on Facebook can be really cheap. It’s practically free! Emphasis on the word “practically.”
A lot of our clients ask us if there’s any way they could promote their small business on Facebook for free. Technically it is possible, but you can only stick to the tools available for pages. And, that means that only the people who’ve liked or followed your page will see your Facebook posts. Actually, even that’s no guarantee.
Here’s everything you need to not about how to advertise on Facebook.Social Media
Ever since social media has entered our lives, everything has changed. Whether it’s for the better or for the worse, it remains an ongoing topic which we should leave to the experts.
But when it comes to promoting your business and increasing brand awareness, we’d made an educated guess. Social media has tremendous potential for companies big and small to put their product or service in front of potential customers. Facebook, in particular, have helped many small businesses grow and find their target audience.
However, this potential doesn’t come without a fair share of hard work. Even so, many of our clients remain relatively in the dark to just how many benefits Facebook marketing can bring to the table.Social Media
Advertising on Facebook seems like the obvious choice for B2C companies. With 2.38 active monthly users, it is the right marketing tool to put your products or services in front of the right audience and to boost your brand awareness.
But, whenever we recommend Facebook advertising to a B2B company, they look at us as if we were crazy. Most of them have complex digital marketing in place with an extremely niche audience and long sales cycles. Facebook (and social media in general for that matters) look like trivial advertising platforms good only for selling consumers goods, but not for targeting high-level executives.Social Media
If you want to dive deep into the Facebook advertising world, then you probably have some questions. It’s understandable.
For the first couple of months it existed, Facebook was actually an ad-free space. It can be a very hard thing to imagine today, where the average user is likely to stumble upon roughly eight ads each day in their news feed, some of which they’ll also click on. But back in 2004, Facebook was ad-free.Social Media
Digital marketing can get quite costly. Big companies with plenty of resources to spend generally operate on a “let’s do everything at the same time” model. They understand that the more visibility they get, the better chances they have to meet their goals and reach their target audiences. And often, more visibility means more resources, whether it’s money for ads, employees focusing solely on these tasks, or even contracting third-party companies for assistance.
Small business owners are understandably more careful with how they spend their resources. Even if they do have some budget available for these efforts, they still worry whether Facebook advertising is even worth all the hassle or if it’s just going to cost them a lot of money without much to show for at the end.
Well, the answer is fairly complex, but we’ll try to explain this topic more in-depth below.Social Media
Would you ever go behind a wheel if you don’t know how to drive? No, of course not. That’s insane, and something that only might work in the movies.
But if you want to do anything in real life, then you need to have a good understanding of how the process works, particularly if you want to do it well and get results. At Australian Internet Advertising, we get to talk to a lot to people utterly disappointed in Facebook marketing. “Tried it, didn’t work” is a phrase we hear all too often from our clients. But most of the reasons why the ad campaigns they created did not generate any good results or even got denied stem from not knowing what Facebook’s policies are.
Luckily for you, we have a very useful guide. Here are Facebook advertising guidelines 101.Social Media
Facebook is the biggest online social media platform in the world. For small businesses who are looking to increase their market share, sales, and fanbase, Facebook advertising is highly effective. 93% of social media advertisers use Facebook for digital marketing. About a third of the entire world’s population uses Facebook. Read MoreSocial Media
With 2.32 billion monthly active users, it’s easy to understand why so many businesses focus the bulk of their marketing efforts on Facebook. The chances that your target audience is on the social media platform are incredibly high. But, there’s more to Facebook that makes it the king of digital marketing: its targeting capabilities far exceed those of Google AdWords or Bing. You can target audiences by age, gender, interest, and other demographics that make advertising on Facebook effective and precise.Read MoreSocial Media
When it comes to Facebook marketing, one-size-fits-all approach does not work. The only way to know which Facebook ads are going to work best for your business depends on your goals, your audience, and your unique business offerings. For the best results, the Facebook ad formats that are going to work best for your business will depend on the objectives of your campaign and what your target audience expects from your brand.Read MoreSocial Media