What Are Facebook Video Ads | AIA Blog
July 15, 2019

What Are Facebook Video Ads

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Facebook is one of the most widely used and versatile social media platforms. It has adapted to its many users by introducing various functions and tools. Facebook remains an easy to use channel for sharing media, supporting pictures, text and video content, with special features like live video or 360° pictures.

If you are a business owner, then the giant social network has created a special environment for you with various ad formats to promote your Facebook pages, link them to your websites and create relevant content that would connect customers to the most fitting product or service for them. A big part of how that works is achieved through Facebook Ads, as we will further present.

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What Is Cost Cap Bidding In Facebook Advertising? | AIA Blog
July 15, 2019

What Is Cost Cap Bidding In Facebook Advertising?

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As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimizing everything we do so that the results justify the money we put into our campaigns, including our Facebook ads.

When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to say a lot of us were pretty excited to see if we could finally get that level of control on our ad sets here like we do for other types of PPC ads. Well, the Facebook Cost Cap Bidding has now been around for a while, and it looks to be just what we needed.

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Facebook Offline Events Dashboard
July 15, 2019

What Are Offline Events In Facebook Marketing?

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In the world of digital marketing, we’re so concentrated on the, well, digital aspect of it, that sometimes we can leave all the real-world outcomes aside.

It’s not exactly that we forget or don’t care about them, no. But raise a hand if you’ve ever spent even half the energy tracking offline events as you did with online ones. And that’s really a shame, particularly when you’ll find out just how easy it is to track Facebook offline events.

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July 15, 2019

Choosing The Right Audience To Target On Facebook

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With more than 2 billion active monthly users worldwide, Facebook is clearly keeping its reign as one of the most powerful social media platforms around. And for marketers, it is an incredibly powerful tool that could potentially make or break their brands.

But promoting a business on Facebook doesn’t come with a guarantee that you’ll achieve your goals. Like most marketing tools available, it’s effectiveness relies on having a broader marketing strategy. We have a lot of clients confessing they’re rather disappointed in the results they get through their Facebook posts (paid or not.) After a bit of looking around, we saw one common mistake a lot of them made.

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June 3, 2019

Why Lead Magnets Will Help Boost Your Facebook Campaigns

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Facebook is one of the most important digital marketing platforms in the world. Don’t believe us? Here are some important numbers:

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June 3, 2019

What Are Google Ads Price Extensions?

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When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions.

If you’re interested in finding out more about price extensions and how they can help your business, this guide is exactly what you need.

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June 3, 2019

How To Remarket Your Website Traffic With Facebook Ads

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Facebook Advertising is an incredible tool marketers have at their disposal but are you using it to its full potential?

Any business with a Facebook page knows that while organic growth is possible if you truly want to get more visits to your website, you need to dabble with ad sets and spend some money to find potential customers.

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June 3, 2019

What Are Google Ads in Gmail?

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It’s quite frustrating, isn’t it? The world is at your fingertips, yet connecting with your audience is becoming increasingly difficult. Reports show that the number of internet users that will install ad blockers will increase steadily. And, that’s not all. Aware of the money influencers get paid to promote certain products or services, consumers are losing their trust in social media advertising too.

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May 28, 2019

Why Blogging Will Improve Your SEO

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It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us.

Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for us, we need to talk about Google from the perspective of digital marketing, where it becomes an incredibly powerful tool for businesses to promote themselves.

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May 28, 2019

Is Facebook Advertising Good for Event Campaigns?

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Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes.

But, between the logistics of the event, managing guests and attendees, and making sure that everything is par excellence, who’s got the time to worry about promoting it? Event marketing doesn’t have to be a hassle, though. In this day and age, when the vast majority of your audience is on social media, you can (and should) promote your upcoming event on Facebook.

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May 28, 2019

How To Optimise Your Content For Google’s Featured Snippets

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When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.

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Google my business
May 27, 2019

Adwords For Google My Business

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Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile.

Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. But if you merge them and let them help each other, your results can be truly fantastic.

And that’s what we’d like to talk about in this post.Read More

google tag manager
May 27, 2019

How To Track Adwords With Google Tag Manager

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We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out.

And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and adjust. One way to do it is through Google Tag Manager, which is what we’ll focus on in this article.Read More

quality score
May 27, 2019

What Is My Adwords Quality Score

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Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it.

We are talking here about the Adwords Quality Score, which may leave a lot of people scratching their heads. Most of us know what it means (it’s like a grade our ads receive, ) and that it can decide how our ads will perform, but do you know the full story?Read More

SEO Prices
May 27, 2019

Should You Keep Your Old SEO Content?

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Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever changing algorithm, adapting their content along the way.

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