November 19, 2018

Why Should You Use Google Ads Dynamic Remarketing?

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Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably.

Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this new, exciting feature as soon as it’s made public. In today’s article, we’ll explain what Google Ads dynamic remarketing is, how it works, and why you should plan to include it in your future Google Ads marketing campaigns.

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November 19, 2018

Can You Use GIFs on Facebook Ads?

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Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped hundreds of businesses create and launch catchy, striking Facebook ads in a variety of industries. Today, we’ll discuss why you should use GIFs in your Facebook ads and how you can get started using GIFs to increase your conversions on Facebook right away.

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November 19, 2018

Are You Using Too Many Keywords in Your Google Ads?

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For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. At Australian Internet Advertising, we see many mistakes regarding keyword usage in AdWords campaigns. Today, we’ll discuss some common keywords myths and faux pas so you can avoid them and make the most of your Google AdWords marketing strategies and improve your conversion rates.

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November 19, 2018

Why Are My Facebook Ads Getting Rejected?

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It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh.

So, why does this happen? The short answer is relatively simple, you’ve probably overlooked some criteria from Facebook’s ad guidelines, so the system denied the ad. The algorithm is rather sensitive and for very good reasons: Facebook wants to provide the best user experience and protect its audience from offensive or inflammatory posts. Sure, some of the rules have to do with your campaign’s set up and not with the content.

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November 19, 2018

What are AdWords Structured Snippets?

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Google AdWords is one of the most powerful internet advertising tools in the world. With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of an AdWords campaign you’ll need to understand and utilise. Today, we’re going to cover AdWords structured snippets – what they are, and how to use them.

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November 19, 2018

How do Facebook Ads Target Individuals?

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Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic.

With over 1 billion active monthly users and growing across the globe, you have the potential to reach people from any geographic area you want with Facebook targeted ads. Half of all Facebook’s monthly users never access the site on a desktop, but do so on mobile devices. By using Facebook ads, you can reach these mobile-exclusive users.

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November 19, 2018

Can SEO Keywords be Phrases?

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When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many simple and easy ways to generate relevant keywords and keyword phrases for effective search marketing. Today, we’ll discuss if SEO keywords can be fashioned into keyword phrases, the different types of keywords you can use, and we’ll show you how to find keywords to reach your target audience better.

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November 19, 2018

What are AdWords Callouts and How Can You Use Them?

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Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services.  Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your sales numbers.
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October 10, 2018

How do Google AdWords Work with Youtube?

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The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want to promote, you can get your YouTube channel in front of qualified leads with Google AdWords. Today, we’ll discuss how Google AdWords works with YouTube, and why you should invest in a YouTube and AdWords digital marketing campaign for your business.
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October 10, 2018

SEO Strategies That (Actually) Work Today

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SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google.

You know how the story goes, and the very fact you’re now reading this article means you understand you need to adapt and learn what SEO techniques will help you rank higher than your competitors. You need new ideas that will work for how search engines operate today.
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October 10, 2018

Everything You Need to Know About Facebook Pixel

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Generating organic traffic on Facebook is getting more and more difficult. But, that’s nothing new. The social media giant has made it abundantly clear that it will favour posts from friends and family over marketing messages. The purpose of this change, said Mark Zuckerberg, was to make the time spent on the platform more valuable.

If you’ve been relying on Facebook to get website visitors, then you need to rethink your strategy and focus on Facebook ads more than on organic posts. That is a given. Thankfully, the platform created an excellent advertising tool that can help you reach your marketing goals.

Enter the Facebook Pixel.
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October 10, 2018

What Size Are Google Display Ads?

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72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. With a Google AdWords campaign, you can generate increased revenue and grow your customer base and brand awareness. Today, we’re going to cover the reasons why you should incorporate display ads into your AdWords digital marketing campaign. We’ll also explain the different sizes of Google display ads available.
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October 10, 2018

What Is the Best SEO Plugin for WordPress?

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By now you’re probably aware of the importance of a great host for your WordPress website. It’s an efficient way to ensure that your site loads quickly and that you deliver a proper user experience.

However, that’s not all it takes to get at the top of search engines. There are numerous other factors that you should consider, and if you’re not monitoring your website’s performance adequately, it’s going to be very difficult to increase your organic traffic and improve your SERP ratings. Things like image size, focus keyword, your website’s readability, internal links, and so on can have a damaging effect on your SEO strategy if you’re not closely paying attention to how they influence your site.
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October 10, 2018

Which Facebook Ads are the Most Effective for Your Marketing Goals?

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Advertising on Facebook is one of the most effective ways to get your business in front of qualified leads. There are over two billion monthly, active users on Facebook. In fact, Facebook advertising is so effective, that you can spend a mere 10 dollars on a Facebook ad and reach over 1000 potential customers. With a Facebook ad campaign, you can craft highly-targeted, appealing advertisements in numerous formats. Best of all, Facebook enables you to target your ads based on specific, granular data about your audience and their engagement levels, so you get the maximum ROI for your business.
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October 10, 2018

What Should You Bid on a Google AdWords Campaign?

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Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way to get your unique offerings in front of qualified leads is through Google’s enterprising advertising system, Google AdWords. Today, we’ll discuss the basics of a Google AdWords campaign and give you some helpful pointers on how to bid for AdWords ads so you can stay within your budget, and get the maximum ROI for your digital marketing efforts.
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