The Answer May Surprise You
Only 3% of online retail stores are using pay-per-click advertising. Competition to dominate the Google Display Network with targeted AdWords is low. With the right keywords, headline, and copy, you’ll easily see a 200% return on investment with your AdWords campaigns. The following article will walk you through how an AdWords campaign will benefit your online store, and how you can get started formulating one.
Social media, while it may evolve in scope and user experience, is here to stay. More people than ever before are utilising social media, and companies are taking notice with comprehensive advertising campaigns.
Facebook remains one of the largest social media platforms to date, with over one billion monthly active users. In 2012, Facebook acquired Instagram, a platform with an emphasis on visual content. While Instagram has remained largely separate, Instagram ads can be created via the Facebook dashboard.
Instagram is now the one of the fastest growing social media platforms, with over 500 million active daily users. Businesses are starting to take note of this unique and relatively young social media company as an advertising platform. But what are the differences between Facebook advertising and Instagram advertising, and which advertising platform is best to pursue for your business?
Optimise Your AdWords Audience and Increase Your Sales
There are over 3.5 billion search queries entered into the Google search bar every day. And in 2018, 74% of marketers intend to increase their Google ad spend. As a savvy business owner, you’ll want to capture as many leads as possible through Google search queries with a targeted ad campaign. And the numbers don’t lie; pay-per-click traffic converts 50% higher than organic traffic. But, how can you make the most these potential leads and grow your profits? By optimizing your audience for a targeted AdWords campaign.
Adwords, or Google Shopping Ads, only account for 20% of retail-paid search clicks. What does this mean for you? It means it will be easy for you to differentiate from your competitors with an AdWords shopping campaign. Even better, companies see up to 130% higher conversion rates for AdWords shopping ads than other online shopping ads. If you want to increase your brand awareness, stand-out from your competition, and increase sales, you should invest in a professional, high-converting AdWords shopping campaign for your business.
Google owns the world’s largest display network, and Google’s advertising campaigns reach up to 80% of the world’s internet users. A well-crafted, optimised AdWords advertising campaign can increase your ROI by 200%, regardless of your industry.
Even though only 3% of small businesses are currently using Google’s pay-per-click advertising service, knowing what your competitors are doing for their AdWords campaigns will help you optimise yours. And better yet, knowing what keywords you need to use will differentiate your business from theirs.
With a Google AdWords campaign, the sale may not end once the ad is clicked. In some instances, the targeted ad was only the first step in the customer journey, ultimately leading them down a path that includes an offline conversion.
Up to 80% of online shoppers buy lower-cost, smaller items, while only 40% of online shoppers will purchase large items on the internet, like furniture or appliances. The ability to track in-store purchases is more relevant for businesses who market and sell these kinds of larger products or projects that are large-in-scope, like a home remodelling business. Furthermore, services that are in-depth, or large-in-scope may require the customer to place a phone call or schedule a consultation.
With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. Facebook has on offer to its users a wealth of data, insights, and advertising metrics to give any business a positive ROI on their marketing efforts. The social media giant’s large scale, growth, innovation, and data goldmine are just some of the reasons why Facebook is good for marketing. Read MoreSocial Media
At the end of 2017, Facebook announced there were 2.13 billion monthly active Facebook users, and on average, more than 1 billion people log on to Facebook each day. Facebook is the behemoth of social media and the largest one to date, eclipsing Youtube, the second largest, by nearly 1 billion people. With so many users logging on to Facebook and interacting with the platform every day, businesses would be wise to utilize the Facebook platform into a comprehensive social media marketing strategy.
Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis.
Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product or service. When you use Facebook for small business marketing, you can reach your target audience with exactly the type of content they’re looking for – and get fantastic results.
The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English.
But, if you want to get your site to rank high in Google search results and drive qualified traffic to your website that you can then nurture and turn into leads, then you better get used with the ridiculous number of marketing acronyms.Read MorePPC
When it comes to search engine advertising, pay-per-click (PPC) is perhaps one of the most effective ways of putting your business in front of the right audience and getting qualified traffic. Sure, SEO, content marketing, and other search marketing techniques are still necessary, but most of them take time to show results. PPC advertising, on the other hand, is quick and effective – that if you know how to implement it correctly, of course.Read MorePPC
How can a small business compete with the big wolves?
That’s simple: you invest in digital marketing.
You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient ways of growing a business. As a small business owner, you’ve probably seen others use PPC marketing with great results. But, while you recognize PPC advertising potential, you still have your doubts.PPC
If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, as you may have already discovered, they are not enough.Adwords
When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.Read MoreAdwords