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Did you know that, on average, email marketing results in Australia are above the global average? When analysing how this digital marketing effort takes form in the country, Campaign Monitor found that email marketing campaigns here outperformed global counterparts in most major indicators, such as open rate, click-to-open rate, and click-through rates. So email marketing […]

If your website is not bringing you the conversions you were hoping for, you should perform an SEO analysis and see what could be improved for better results.

YouTube isn’t just the premier source for cat videos. With over one billion users, it’s also a fantastic advertising opportunity. Think about it for a second: one-third of the internet is watching videos on YouTube right now. That’s a huge market! Video advertising is an excellent tool for growing your business. It’s affordable, efficient, and […]

There are countless ways to generate sales for your e-commerce business. One of the methods that is quite undervalued and works like a charm is- Google Shopping Ads. Google Shopping is the result of an almost 20-year-long project at Google, which started with a price comparison shopping service called Froogle, launched in 2002. Now, Google […]

Facebook Advertising is an incredible tool marketers have at their disposal but are you using it to its full potential? Any business with a Facebook page knows that while organic growth is possible if you truly want to get more visits to your website, you need to dabble with ad sets and spend some money […]

When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.

Google Webmaster Tools, currently known as the Google Search Console, is a free tool designed to help you implement on-page SEO tactics with easy to understand audit and editing features. While it might seem too technical for SEO beginners, it’s a fantastic way to learn SEO by starting with the basics and gradually unraveling its […]

Shopify has numerous advantages for store owners. It allows them to use the platform with a high degree of customisation and the possibility to add multiple tools to their strategy. Throughout hundreds of free and paid Shopify apps that a store owner can find in the Shopify app store, there are plenty of third-party Shopify […]

Do you want higher website and in-store traffic, but don’t want to spend a fortune to increase your brand awareness? Consider giving Google AdWords a try. Google has the highest market share of the pay-per-click networks, encompassing over 2 million individual websites and counting. Also, over 90% of global internet users are on the Google […]