No matter how you feel about digital marketing, you know this fact to be true: your business won’t succeed if it doesn’t have a powerful and constant online presence. In this day and age, consumers research brands and products online first, and only after that they visit their store.
More often than not, they don’t even take this simple step and choose the businesses that allow them to shop from the comfort of their home and only with a few taps on their mobile devices.
While it’s true that the digital space is getting more and more competitive, the good news is that Google offers businesses a variety of services that can help them dominate the search results, generate qualified traffic, and increase their conversion rate. You’re probably already using most of them. But, what you may want to learn is if you can combine these services to obtain better results.
So, can you use Google AdWords and AdSense together?
Let’s find out!
What Is Google AdWords?
If you’re new to planet Internet, then the first thing you need to learn is that Google AdWords is a very efficient way to get traffic to your website. Simply put, the platform enables you to bid for your primary keywords and create ads that Google will then display in search results based on a variety of factors, such as your Quality Score or Ad Rank. Sure, the process is much more complicated than we are making it look here, but explaining how Google AdWords works isn’t the purpose of this article.
One of the things that businesses love about AdWords is that you are only paying when someone clicks on your ads. In other words, if prospects are searching for “handmade cat toys” and your ad appears among the results, but they don’t click on the link, then Google won’t charge you for the impressions generated.
What Is Google AdSense?
Unlike AdWords, Google AdSense is more about earning rather than spending. This platform allows publishers to display Google ads on their website and get paid a fraction of what an advertiser pays for the AdWords service.
Don’t assume that if you have a website and an AdSense account, then there’s no limit to the number of ads that you can display. In fact, you can only show as much as three AdSense units on a webpage. Not only that, but Google will consider a variety of factors to decide which ads fit your website and audience better. You still have some control, though and you can block the ads that you deem irrelevant or annoying.
So, Can I Use Them Together?
Well, this question is a bit tricky.
You can use Google AdWords and AdSense together but not the way you may wish. For instance, if you think that you can leverage your AdWords strategy to drive traffic to a landing page filled with ads, then you have another thing coming. Sure, you may generate some profits this way, but you also risk getting your AdWords and AdSense accounts suspended.
Google is very strict about this behavior and prohibits against abusing the ad network.
In conclusion, there is nothing wrong with using AdWords on a site that’s enrolled in the AdSense program, but remember to keep your AdWords landing page free of ads. When it comes to online advertising, playing by the rules will help you win big in the long run.
Instead of trying to cheat your way to success, why not work with a company that’s been proven to help companies maximize their ROI. Get in touch with Australian Internet Advertising today and learn what we can do for you.