The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.
Here at Australian Internet Advertising, we talk a lot about digital marketing and how it’s a highly effective way of attracting and engaging consumers. However, we still get a lot of questions about how the components of digital marketing work together to create a comprehensive strategy. So, we decided to tackle this problem and explore […]
If you’re selling your products and services online, then you’ve probably heard about SEO. It refers to the methods you are implementing to boost organic traffic and target visitors who are most likely to become your customers.
Voice search is the new big thing in marketing. Voice SEO is the process of ensuring a website’s content shows up in searches made through voice assistants like Siri, Alexa, or Google Assistant. These searches make up around 30% of total search engine queries, and as the technology becomes more popular, these numbers are sure […]
Everything is interconnected in digital marketing, even if that connection is not that obvious at first. Let us give you an example. High-quality content on itself won’t help your business that much if people cannot find it. And, a good search engine optimisation strategy won’t matter much if the moment people click on your link, […]
Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.
Brand strategy is more important than you may think. A sleek, streamlined website is great – but unless you also focus on building a consistent, strong, and customer-focused brand, you may find that your expensive website redesign is not as effective as it could be.
If you want to redo your website, you may be wondering if you need a web designer or a web developer. Is there a difference between web design and web development? Does it matter what type of agency or freelancer you work with? Let’s discuss the basic differences between website design and web development now […]