The Different Types of SEO Audits

June 20, 2024

The Different Types of SEO Audits | AIA Book in a free 30 minute strategy session

There are multiple businesses claiming to provide you with a FREE SEO audit. Whereas some businesses are providing SEO audits for $4,999 + GST. Do you think you are getting the same report in both of the above scenarios?

Why understanding different types of SEO audit reports is important?

The real question is not if you are getting it for free. The real question is what value are you getting out of the audit, whether it includes action points, what verticals are getting audited, and what kind of audit your business actually requires.

Understanding the various types of SEO audits is crucial for any business aiming to improve its online visibility and performance.

Each type of audit focuses on different aspects of your website’s SEO, helping to pinpoint potential areas for improvement. Here, we explore the different types of SEO audits that can significantly enhance your site’s search engine optimisation.

Different Types of SEO Audits

types of seo audits

Technical SEO Audits

A Technical SEO audit examines the technical aspects of your site that affect its visibility in search engines. This includes crawlability, page speed, and overall user experience. Ensuring that your site’s URLs are correctly indexed and load quickly is essential. Issues such as slow response times or improper redirects can significantly hinder your site’s performance in search engine results.

On-Page SEO Audits

On-Page SEO Audits focus on the content and structure within your site. This involves analysing how well your pages utilise keywords, internal linking, title tags, and meta descriptions. The goal is to ensure that each element is optimally configured to boost your site’s relevance and authority for specific search queries.

Information Architecture Audits

An Information Architecture Audit looks at how information is organised and navigated on your site. It assesses the ease with which users and search engines can find and interpret content, highlighting the importance of a well-structured, user-friendly website layout.

Off-Page SEO Audits

Exploring elements outside your website, Off-Page SEO Audits assess the impact of your backlinks and social media signals. These audits look for opportunities to improve your site’s reputation and visibility through strategic link-building and social engagement, which indirectly boosts your SEO by increasing online visibility and traffic. We can further divide this into social & links;

Link Profile Audits

Link Profile Audits delve into the links pointing to your site, evaluating the quality and relevance of each. This audit helps identify and remove potentially harmful links and recommends strategies to acquire more beneficial ones using relevant anchor text and high-quality sources.

Social Media Audits

Social Media Audits evaluate your brand’s presence on platforms like Facebook, Twitter, and Instagram. They analyse engagement rates, audience demographics, and how effectively your social media strategy supports your SEO goals, reinforcing the symbiotic relationship between social media marketing and search engine optimisation.

Local SEO Audits

For businesses targeting a regional audience, Local SEO Audits are vital. These audits scrutinise how well your business is positioned in local search results, checking elements like local citations, Google My Business profiles, and the consistency of your NAP (Name, Address, Phone Number) across the web.

Additional Audits

Beyond these key areas, several specialised audits like Competitor Audits, Content Audits, and Penalty Recovery Audits can provide deeper insights into your SEO strategy. Tools like Google Analytics, Google Search Console, Ahrefs, and Semrush are instrumental in conducting these audits, offering detailed analytics and insights that guide the optimisation process.

Why Choose Australian Internet Advertising for Your SEO Audits?

Does your SEO audit leave you puzzled with terms like “ALT tags” and “meta descriptions”? -we understand that looking at SEO audits can sometimes feel like you need a tarot reader!

That’s why we provide clear, actionable audits that do more than just point out issues—they offer real solutions tailored to enhance your website’s performance. Our experts use SEMrush, Screaming Frog, Google Analytics, Search Console, Small SEO tools, Forensic Content Audits, and various other tools and techniques like Schema Implementation to ensure your audits are comprehensive and effective.

With Australian Internet Advertising, you’ll receive more than just data; you’ll get a strategic partner ready to help implement changes that boost your visibility and drive your business forward. Our SEO audit includes all necessary verticals from Backlink to Conversion Rate Audit, trust us to provide clarity and direction, helping your site achieve the rankings it deserves.

Ready to unlock the full potential of your website with a professional SEO audit? Contact Australian Internet Advertising today, and let’s enhance your online presence together!

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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