Social Media

If you are new to Facebook advertising, then you probably have a lot of questions right now. Should you just boost a post or go deep into Facebook ads campaigns? Are you targeting the right audience? Are you investing your advertising dollars wisely? Is running ads on Facebook even worth it? We get the confusion. […]

24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the […]

Wondering if B2B companies can benefit from using Facebook for lead generation and advertising their products and services? It may seem that businesses on Facebook mostly use the platform for B2C (Business To Consumer) products – but that’s not the case! If you know what you’re doing, Facebook can be a very powerful marketing platform […]

One of the clearest trends for 2024 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how […]

Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.

If you’re just getting started with Facebook advertising, you may be wondering if it’s a better idea to create broad, widely-appealing Facebook ads, or if you’d be better served by creating more narrow, specific ads that appeal to a smaller demographic of people. Not sure which option is the best for you and your business? […]

Facebook Messenger is one of the most popular apps on the planet. Boasting over two billion monthly active users worldwide. Messenger allows its users to quickie connect, text, send media files, and even video call each other. As messaging platforms go, it’s a daily standard one, but where Facebook Messenger truly shines is its uses […]

Facebook is one of the leading social media platforms not just in Australia, but globally, with more than half of all Aussies on the platform. If you own and operate a small business, Facebook’s detailed and sophisticated marketing platform can be an excellent way to increase your brand awareness and reach. Facebook allows you to […]

With 2.45 billion monthly users, Facebook is perhaps the most appealing advertising platform for both small and big business owners. Not only that it has a massive audience, but its demographic is quite diverse too. If you think that advertising on Facebook works only if your prospects are Millennials and Gen Xers, then you should […]