Social Media

Wondering if B2B companies can benefit from using Facebook for lead generation and advertising their products and services? It may seem that businesses on Facebook mostly use the platform for B2C (Business To Consumer) products – but that’s not the case! If you know what you’re doing, Facebook can be a very powerful marketing platform […]

There are millions of people and businesses on Facebook. Being visible presents a significant challenge, but it doesn’t have to be imposing if you masterfully utilise the tools that are available for your business or brand. Facebook has 1.9 billion users every day and without a Call to Action button, your business will get lost […]

Video marketing is a powerful way for brands to send a message and engage their consumers. It’s an effective method to check multiple boxes on any marketer’s list: It’s engaging Can convey complex messages easily Can create an impact Shows off a brand’s creativity

If you’re looking to sell a product or service on Facebook and drive more users to your website, you may be wondering how you can maximise the effectiveness of your ads. Choosing an ad type on Facebook isn’t that easy – given that there is such a diversity of ad types. So how can you […]

Advertising on Facebook in 2021 can be lots of fun. For starters, the social media giant has built an advertising platform with numerous targeting options that makes it possible for businesses to target their audience with increased accuracy. But, as fun as setting up ads campaigns can be, if your prospects are seeing your ads […]

Digital marketing can get quite costly. Big companies with plenty of resources to spend generally operate on a “let’s do everything at the same time” model. They understand that the more visibility they get, the better chances they have to meet their goals and reach their target audiences. And often, more visibility means more resources, […]

A marketing strategy for any business needs to be made up of several different layers. Even if your overall goal remains the same, it’s imperative to take advantage of all the different tools out there and increase the chances of reaching those goals. And you may already be doing a lot: running Google Ads, publishing […]

One of the clearest trends for 2024 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how […]

Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic. With over 1 billion active monthly users and growing across the globe, you have the […]