Social Media

With 2.45 billion monthly users, Facebook is perhaps the most appealing advertising platform for both small and big business owners. Not only that it has a massive audience, but its demographic is quite diverse too. If you think that advertising on Facebook works only if your prospects are Millennials and Gen Xers, then you should […]

Would you ever go behind a wheel if you don’t know how to drive? No, of course not. That’s insane, and something that only might work in the movies. But if you want to do anything in real life, then you need to have a good understanding of how the process works, particularly if you […]

For small businesses, every dollar that they put into their digital marketing counts. And, with so many ways of reaching your ideal audience, you may be asking yourself: should you advertise on Facebook? Facebook is a giant platform, there are no questions about it. It has 2.74 billion monthly active users and it’s the world’s […]

Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media. It’s estimated that around 45% of […]

Love it or hate it, you cannot deny the enormous impact Facebook has had on our lives. From a social network designed to help people connect, it turned into one of the biggest advertising platforms out there. Facebook’s CEO Mark Zuckerberg himself talked about how the platform’s primary business model now is to sell ads.

With more than 2 billion active monthly users worldwide, Facebook is clearly keeping its reign as one of the most powerful social media platforms around. And for marketers, it is an incredibly powerful tool that could potentially make or break their brands. But promoting a business on Facebook doesn’t come with a guarantee that you’ll […]

There are roughly 1.3 billion active users on Facebook messenger. Though many think of it as a packaged deal with Facebook, people (and marketers) are beginning to look at Messenger as its own social media platform that’s ripe for the taking. Facebook Messenger marketing is increasing in popularity, as the platform allows you to target […]

Facebook Pixel is a piece of code you can place on your website to collect data. It helps businesses track conversions from Facebook ads, optimise ad campaigns, create remarketing ads, and more. A lot of business owners sometimes wonder if they can have multiple Pixels installed in the same ad account. The short answer is, […]

The secret to building successful Facebook ads is that it all boils down to one thing- engagement. You can’t just post something and expect people will engage with your content, so here’s what you need for a great campaign: