72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. […]
Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]
In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.
Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.
If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.
There’s a weird paradox when it comes to online marketing. One on hand, the vast array of tools available can make the life of business owners quite easy as they only need to push a few buttons to get a list of the best keywords, for example.
Online marketing is a battle of wits. It requires a lot of your creativity to reach out to your target audience and make them interested in your products. Fortunately, you have a wide variety of terrific tools at your disposal that can help you create ads that will stand out among your competitors.
It’s hard to imagine the world of marketing without paid advertising these days. The methods of organically expanding your reach, though essential to any strategy, can lack in immediate, noticeable results.