There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right?
Not quite. Google AdWords may be primarily used by advertisers, while AdSense remains a trick up publishers’ sleeves, but nobody ever said the two couldn’t live in harmony in the same world. This article will let you know exactly how that can work for your business.
So How Do the Two Work Together?
In the past, marketers used Google ads to boost their position in search engines, drive up traffic and get more people on their website. Then, they followed with a lot of AdSense ads on the page to generate more clicks and make a profit out of it. You can’t do that anymore, mainly because Google AdSense has a more strict policy regarding what you can advertise on their platform.
Today, AdSense focuses on businesses that sell products and services online and bans the sites whose only purpose is to place AdSense ads and make a profit out of them. Now, you can run AdWords ads and have AdSense accounts, but you mustn’t place AdSense ads on your landing page. If you do, you might have to answer to Google, as they’re usually not that thrilled about people violating their policies.
For AdSense to work, it’s best to avoid aggressive ad placements, and rely on just one or two ads at the top fold of the page. You can sign in to AdSense and AdWords using the same Google account, but they’re independent and don’t affect each other.
What’s the Catch?
Sites incorporating AdSense ads might not generate as much revenue as expected. After all, the idea is to place ads on your website, wait for your visitors to click on them and receive money for it.
If you don’t get enough revenue, then it may seem compelling to create an AdWords campaign and target people likely to click or be interested in those ads. That is the part where Google catches on and puts an end to your plan.
But if you run them at the same time for what they were meant to do, then nobody’s going to bat an eye. With AdWords, you need to provide quality content, based on which you can create a string of keywords that can boost up for website visitors. AdSense publishers, on the other hand, can promote their products and services, or get some revenue from hosting ads. Either way, nothing is stopping you from doing them at the same time, but it can all come down to who you target:
- Amplifiers (those likely to share your content;)
- Multi-visit users, who are likely to continue visiting your site;
- Content generator (those likely to add their content).
It’s good to be wary of how you go about mixing your AdSense ads and Google AdWords campaigns, but there’s such a misunderstanding of the two that many business owners will choose only one, out of fear not to break some policy and get thrown out of search engine results.
Still, there’s no need to worry, as long as both your AdSense and AdWords ventures don’t cross any grey areas and stick to their intended purposes. But, if you’re still unsure, then Australian Internet Advertising can make it easier for you. We can take care of your SEO and PPC needs so that you don’t have to worry about them anymore.