The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English. But, if you want to […]
Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]
DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING 1. Not targeted correctly People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail. […]
Advertising on Google through their PPC platform can be daunting, time-consuming and expensive. But when it is done correctly can be very rewarding. If you have the time and find yourself thinking about setting up and running your own Google AdWords Pay Per Click campaign for your business, the tips below might help. The set up: Cost […]
One of the most basic metrics provided by Google Analytics when reporting on your paid advertising campaigns is the number of impressions. We will further explore what this metric means and how it can help your marketing strategy.
Tracking the progress of your ads prevents you from throwing your marketing money out the window. Measuring the performance of your online paid advertising campaigns should be a routine task, and you should make a habit of checking the stats regularly and make any necessary changes. If you are using banner ads and want to […]
It doesn’t matter if you are an experienced marketer or a novice. The moment you launch a pay-per-click (PPC) campaign can be nerve-wracking. You have the opportunity to reach the people who are specifically looking for the type of product or service you are selling. Moreover, the people who click on your ads are 50% […]
Google Adwords, presently known as Google Ads, is one of the most popular forms of paid advertising for businesses with an online presence. Easy to use by beginners and versatile enough to handle ads campaigns made by professional digital marketers, Google Ads is a must-have in your marketing toolbox.
Google Analytics and Google Ads come with a wide variety of tools that allow you to track various information. That’s both good and bad. It’s good because you get an accurate description of how your ads are performing. But, at the same time, it can also be difficult to filter through all the noise and […]