If video marketing is the future, well, the future is already here. The demand for video content is growing at a fast pace. And, it’s not just for entertainment purposes. One study showed that 54% of consumers want to see more video content from the brands and businesses they are following. Interestingly enough, 72% of […]
Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]
If your Google ads campaigns aren’t generating as many results as you wanted, and you also have no idea what could be the cause, it may be time to dive into a good, old-fashioned audit. It’s the process of evaluating the effectiveness of everything that makes up your ad and determining the good, the bad, […]
Online retail is a competitive business. But if you’re able to gain a following of loyal fans and drive hot leads to your online store, you can reach massive levels of success. Here at Australian Internet Advertising, we’ve been assisting our valued clients with excellent Google ad campaigns for their Shopify stores in many different […]
Google Ads is the best way to attract new customers and increase revenue for any business. The service has features that allow you set up specific actions so your targeting will be more effective, like linking click rates with landing page views or call conversions on websites. It’s also worth noting how easy it can […]
Google ads are one of the most valuable tools marketers and business owners have in their arsenal. To bring your products or services into an audience that would be interested, there’s no better option than creating a Google Ad campaign!
Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords […]
The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English. But, if you want to […]
Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts. Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.