For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. […]
Google AdWords is one of the most powerful internet advertising tools in the world. With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of […]
Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services. Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your […]
The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want […]
72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. […]
Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]
In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.
Things can get a bit tricky when it comes to online marketing. You have SEM, SEO, and PPC and other abbreviations that could leave any newcomer scratching his head trying to make sense of it all.