Beauty is in the eye of the beholder, right?
Well, not when it comes to web design. While other types of design, such as illustrations can be subjected to the viewer’s taste, when it comes to website design there are some pretty clear rules in place that can make or break a website.
Ok, we understand this may be a bit confusing, so let us back up a bit and explain what web design is, help you understand its different roles, and how you can use the principles of design and the web to create sites that not only look nice but are also converting viewers into customers.
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So, What Is Web Design?
A simple definition would be that web design is the process of planning and building a website. Web design encompasses all the elements of a site, from the colors, fonts, layouts, and images to the information architecture, content creation, and search engine optimisation. A good website designer will keep all these elements in mind and find a way to make the work together to create a website that is aesthetically pleasing but also provides good user experience. Because a website that looks nice but performs poorly is a waste of time for everyone.
That’s why it’s important for the web designer to understand both the principles of design and the web.
What does that mean?
Here’s an example:
A good web designer will understand how balance can create harmony and order but will also be aware that the concept of balance in web design can play a key role for conversion by guiding the viewer’s eyes to where we want, such as the buy button.
Web Designing Is a Multi-Layered Endeavour
Whether you are creating a website from scratch or just a few web pages, you need to wear different hats to create a site that’s professional, engaging, and provides proper user experience.
- HTML: HTML is the standard markup language for creating web pages. It’s a set of markup codes that tell a web browser how to display the words and images on a web page.
- CSS: CSS or Cascading Style Sheets explains how HTML elements should be displayed on screen. It’s responsible for the entire look of a website, including the colours, layout, typography, and more.
- Information Architecture: The way the information is presented on a website can help make navigation easy and intuitive.
- Speed: As mentioned before, the performance of a website is just as important (or even more) as its design. A good website loads fast and performs well on every device.
- Search Engine Optimisation: It’s important to take SEO into account designing a website as it can help make your site visible to Google, Internet Explorer, and other search engines.
What Does Good Web Design Look Like?
There are a few clear rules that make good web design:
- Appropriate size fonts that follow a clear hierarchy;
- The use of negative space;
- A good balance between text and images (too much text can make a web page feel too overwhelming while too many images can make the content feel thin;)
- Limited distractions. Web pages should be designed with the user journey in mind and use design elements that make sense and are relevant to the information users are looking for;
- Clear navigation and clear choices;
- Call to action buttons that stand out and are easy to click on mobile devices;
- Responsive design, meaning that the web pages will look good regardless of the screen size.
Do You Need Help with Web Design?
In this day and age, simply creating a few web pages and calling them a website doesn’t work anymore. Both users and the search engines want sites that are engaging, well designed, and easy to navigate.
At Australian Internet Advertising, we can help you create websites that look good, convert visitors into buyers and allow you to grow your business.