What Is Custom Web Design and Web Development?

December 26, 2022

What Is Custom Web Design and Web Development? | AIA Book in a free 30 minute strategy session

Custom web design and development involves creating and maintaining a website that is not built by using a website template and that can accurately reflect your idea of how your brand should be presented and how your audience can use your website.

A lot of agencies advertise their web development services as “custom”, but take a short path by using different web builder apps, templates, and platforms that might look like what you had in mind, but have limited functionality, hidden performance issues that will come back to haunt you later and might be already in use by another business or brand.

Why Is Custom Web Design and Development Better?

For many business owners, the way their website looks and how a visitor can interact with it is not something they spend a lot of time thinking of. Realising the importance of a great business website is the first step in getting a fast, performant, and original website.

Here are the main benefits of having a custom website for your business:

  • Uniqueness: your website will not look exactly like other ones users can find online. It will have its own look and feel and it will be remembered because it offers a user experience that’s standing out from the crowd.
  • Tailored to fit your target audience: knowing your target customer’s profile and meeting their needs and preferences is crucial in marketing. Custom website design allows you to create a website that responds directly to those needs and tastes.
  • Better performance: custom web development means breaking out from the limits website platforms have. From a technical point of view, having your own development services means that your website will be maintained diligently and perform to its maximum capacity, achieving faster loading time, better UX, and so on.
  • Higher security levels: cyber attacks are a danger for anyone with an online presence. Ecommerce websites or business websites might be targeted even more because of the sensitive information they collect and manage. Custom web development makes your website more secure.

This being said, it’s understandable for a business owner to weigh in all the options before choosing a custom web design. There are several pros and cons when compared to template websites, but you have to see the big picture for your brand’s growth.

The main con for custom web design is its cost. For a very small business, a web template might be just enough to get things started. Unfortunately, scalability and flexibility are lacking with this option.

As your business grows, you will want to be represented by a better website. Paying a web developer to bring your vision to life is an investment in your business, and it will be worth it very soon, as a good website practically pays itself very quickly.

Do You Want a Performant, Amazing Website?

If you feel that your business should be represented by a fast, amazing-looking, interactive, and modern website that your audience will love visiting and using, get in touch with Australian Internet Advertising, the top web building, and design agency in Sydney.

We handle custom web design, advanced web development and offer state-of-the-art web solutions that reflect your personality, forward-thinking, and success as a brand. Contact us to get a free consultation and lay the first stone for a stellar, business-growing website.


Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

Book in a free 30 minute strategy session
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