DIGITAL MARKETING DONE RIGHT!

AIA possesses over 50 Years of combined online marketing experience and has managed over $15 Million in online advertiser spend over the last 5 years. As a result AIA has refined and distilled marketing formulas that work in any industry. Our sole purpose is your return on investment. Our philosophy? The only reason advertising campaign are run, is to make a profit.

We track every lead and sale, help you measure your LTV (Average life time value of new customers) vs the CPA (Cost per acquisition of a new customer), and consult based on these figures. Scaling an online marketing campaign does not just mean spending more. Sales volume vs sales margin needs to be taken into consideration when considering scaling a campaign to push for faster business growth.

No technical nor strategic stone is left unturned when AIA sets up and manages online marketing campaigns. Some of the systems used include but are not limited to:

• Google Tag Manager
• Google Optimize
• Analytics
• Data Studio
• Call Tracking
• Zapier Integrations
• Click Fraud software
• Machine Bidding Software
• Detailed and accurate conversion tracking
• Return on ad spend bidding

The short answer is yes. Depending on your budget and the difficulty of the keywords your targeting the amount of time it will take varies. The organic section of Google is still the most clicked on section by far. In order to obtain decent rankings on Google for competitive searches there are 3 main components that need to be worked on.

• Onsite SEO. This includes Alt tags, Meta Tags, H1-H5 tags AND CONTENT. Site speed and specific coding techniques will also have a great impact on your rankings, traffic, leads and sales from Google.
• Offsite SEO. Backlinks can be acquired by having content on your website that other websites link to and use as reference points in the content they are publishing. The other way is to purchase them. It is very rare for a website to have a high ranking on Google for a competitive keyword without having purchased backlinks.
• Content. Although this was mentioned in the previous point, it’s worth mentioning again. Regularly and strategically publishing more content on you website will pull more visitors in to your website and build your domain up as an authority on your targeted niche in the eyes of Google.

Online Advertising comes in many different shapes and sizes. All different types of businesses advertise online. Targeting a small area for a local service provider will mean that the advertising budget will be less than an ecommerce site targeting nationally or internationally.

For most of the campaigns that we run the budgets start at $1500 per month including media spend and management fees. Some of our larger clients spend anywhere up to $60,000-$80,000 per month. Regardless of the spend there is only one thing that matters. From your advertising spend how much profit are you making back. We use watertight tracking for every enquiry or sale you get from the campaigns that we manage and work closely with you on determining the average cost per acquisition of a new customer.

We will carefully review your advertising investment against your average lifetime value (or average initial sale value) of a customer and accurately determine whether the campaign is profitable and by how much. A profitable Google, SEO or Facebook campaign does not actually cost anything. It makes you money! The correct question really is how much can you make from an online advertising campaign? The answer is, we have seen clients achieve over 40 X return on investment and even more.

Not all online ad agencies are created equal. There are some that simply don’t know what they're doing, as well as others that can take your business to new heights. Case studies, testimonials and reviews is a great place to start. Any online ad agency that does not have a substantial number of good reviews and testimonials on their website from verified sources is worth steering clear of.

There are also badges that can verify the agency's credentials. A good place to start is checking whether they have a Google Partners or Facebook blueprint badge on their website. Google and Facebook do not let businesses display these badges on their sites if they are not accredited. Checking that they do have a physical office location and there are not multiple complaints about them anywhere online is also something to look very closely at.

You can advertise on Google through several mediums. Using Google ads you can promote your business on Google Search, YouTube, Display Network (which includes Gmail ads) and Google Shopping.

The search network displays text ads and extensions on the search results page of Google. You can target certain searches with keywords in order to have your ad appear for people searching for the goods or services that you sell. YouTube has a few different types of placements. Once you have a marketing video you can promote it as an instream video (those videos you can skip after 5 seconds at the beginning of your video.) There is also outstream which is at the end of the video or discovery ads which show up as sponsored video above the YouTube Search results.

Display is promoting your banner or dynamic ads to users on websites that are a member of Google’s display network. You can target specific websites or users based on their online activity. Google runs on a daily budget from which a certain amount is deducted every time an action is performed on one of your ads.

The best online advertising is whichever brings you the best Return on Investment (ROI). This can be achieved through Google ads, Facebook ads, LinkedIn Ads, Bing ads, Twitter Ads or Instagram ads. The major differences between search ads and say social, Video or display ads are that the search ads pull in visitors from internet users searching for specific queries on the search engine, whereas display ads and social ads profile users and website content in order to push people to your website.

If your business has a specific niche that there is not a huge market for then search ads will work better for you. On the other hand if you have a product that has a large market and especially if you have a product that is purchased frequently then the “push” social, video or display technique will work well. Another deciding factor is your offer. If you have an offer that is irresistible and likely to be interesting to a large number of people with specific interests, demographics or behaviours then Social is the way to go.