Google Ads

Tell us if this sounds familiar: You’re thinking about buying a new coffee maker and you do a quick Google search to see what models and brands are a good fit for your needs and budget. Just a few moments later, you start seeing ads for coffee makers in your Facebook newsfeed, YouTube, or browser. […]

The world of online advertising can be very difficult to grasp if you’re only now starting. It’s quite an intricate ecosystem with a vast range of tools available that can confuse even expert advertisers. Yes, even knowing a few things about pay per click advertising won’t guarantee incredible results if you don’t also understand the […]

So, why are you inundating your visitors with messages on your website? Remember every time a pop-up hindered your website navigation experience, every hovering banner you felt like disabling, every recurrent Facebook ad you wanted to throw away and all that annoying AdWords that kept creeping up the page you were browsing. That’s pushy. That’s what you […]

You may think that if you are running a small local business, then online advertising is not for you. The latest Google studies paint an entirely different picture. According to their survey, 76% of people who perform location-based searches visit a store within a day. Moreover, 28% of them actually purchase a product too. Location-based […]

For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. […]

Google Adwords is one of the most effective ways to promote your products or services to an audience, whether it’s tapping into new users, or retargeting those you already have. But, Google Ads are not to be viewed as an isolated marketing effort. They are part of a greater ecosystem of online advertising, which increases […]

Google Shopping campaigns are an incredibly powerful tool that can help retailers promote online and local inventory straight to the people most interested in making a purchase. Yet, for all the incredible benefits these types of ad campaigns can yield, it’s easy to get lost in the technicalities. And when you set up your campaign […]

Reports show that small businesses spend between $9,000 and $10,000 on Google ads per month. That’s a lot of money to afford to make costly mistakes. And, yet, we see it all the time with our clients.

Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably. Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this […]