January 6, 2019Book in a free 30 minute strategy session
There are more than 3.5 billion searches on Google every single day. With a professional, optimised Google ads campaign, you can get your small business in front of qualified leads quickly, efficiently, and within your budget.
Contrary to popular belief, it’s not just big companies who are having success with Google. Even small businesses with modest marketing budgets can take advantage of this advertising platform. Working with one of the leading advertising companies in Sydney, Australian Internet Advertising, can get you the results you need for your small business while staying within your budget.
How can Australian Internet Advertising promote your small business with a Google ads campaign? We’ll show you how a professional Google advertising campaign can build your brand awareness and increase your sales and conversions.
With Google ads, you can reach up to 90% of the entire world’s consumer base. Your potential customers are using the Google search engine to find, research, and buy products and services similar to your offerings already. Google ads enable you to show your products and services through their online advertising platform, so you can increase your reach and ultimately, your sales numbers.
Small businesses can use Google ad campaigns to not only increase their online sales but also increase their in-store foot traffic if that is a part of their sales goals. With Google’s advertising platform, you can target your ads based on a viewer’s geographic location. In 2018, businesses of all sizes have seen an increase in consumers researching their products online, but buying the products offline. 67% of consumers research a product or service online before visiting the store to buy it.
Consumers enjoy being able to conveniently search for local items that they need and then visiting the store to inspect the item before purchase. Making it easy for potential consumers to find your offerings is an excellent way to give your small business a competitive edge in the crowded eCommerce marketplace. If you want to increase sales numbers for your brick-and-mortar store, then Google ads are an excellent way to get started.
For small businesses especially, it’s not enough to target your ideal customers early on in the buying decision. Small companies typically don’t have the workforce or the budget to nurture sales through a long funnel. As a small business, you need to work with what you’ve got if you want to build a bigger fan base and grow your company. Finding people who are ready to make a purchasing decision will make your budget go much farther. Google ads campaigns enable you to reach people who are prepared to buy. Your ads will display to people who are on the search engines specifically looking for products and services that you have to offer.
Your ads will trigger to display to viewers based on what keywords you’ve chosen and if your bid wins the Google ads auction. For example, if you sell children’s outerwear, you could choose for your keywords, “toddler blue rain boots.” Your keywords are targeted toward someone with buyer intent, and your ads for toddler blue rain boots will display to someone who is explicitly searching for that product to purchase. With Google ads, you’re getting your unique products and offerings to show up to someone at the end of a sales funnel.
For small businesses, turning their modest marketing budget into an effective sales campaign isn’t always easy. Many rival marketing channels are based on fixed-rate models, and they don’t necessarily reward small businesses with lower costs if the campaign is successful.
Google ads are much different. You are only charged when someone clicks on your ad. And the more relevant, consumer-friendly your ad and ad copy are, the less your clicks will cost. If you can figure out how to optimise your Google ads, they can net you massive results while at the same time, protecting your modest marketing budget.
The average business will make two dollars for every one dollar they spend on a Google ads campaign. If your ads are well designed, then you’ll only be paying for highly qualified leads who already have a high probability of converting into a sale. But of course, this isn’t an easy feat for the uninitiated. But an experienced digital marketing team can build an incredibly specific, targeted Google ads campaign for your small business that is guaranteed to get you the results you want.
At Australian Internet Advertising, we’ve been working with a variety of niche businesses of all sizes, who occupy many different industries. It doesn’t matter what your daily budget is. We will be happy to work with what you’ve got by narrowing down your keywords, getting you a high conversion rate, and increasing your ROI with an optimised, professional campaign. We know exactly where to place your Google ads, so they have the highest probability of being seen by members of your target audience.
With us, you’ll get:
Our dedicated digital marketing experts will take their time getting to know your business inside and out so they can target your ads effectively. Are you ready to promote your small business with compelling Google ads? Contact Australian Internet Advertising today to get started with growing your brand awareness and increasing your sales numbers.