Your Google Ads campaigns are up and running and already bringing in some results. You did a good job at selecting the right keywords and your copy is compelling enough that people are clicking on your ads. If this is your first time launching a Google Ads campaign, then you may be extremely excited to […]
Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown […]
Audience targeting in Google Ads takes on many different shapes and sizes. When you’re running any type of digital marketing campaign, choosing the right target audience is often the key to success. But while ads on the Search Network have a fairly simple targeting system, based on keywords and user demographics, those on the Google […]
Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.
Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a […]
Google AdWords is the world’s premier pay-per-click platform, raking in over 44% of market share every year. Large corporations like Amazon spend over 150 million dollars per year on AdWords advertising. Why? Because it works.
Some things work together like peanut butter and jelly. They complement each other and add strength to one another. The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?
“Should I use Google Ads?” This is perhaps one of the most common questions we get asked by our clients. If SEO is for free and everyone is on social media anyway, is advertising on Google really necessary? The short answer to this answer is yes. It doesn’t matter if you are a small or […]
Google Ads shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign […]