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In today’s business landscape, it’s really difficult to imagine someone making it in any industry without a high-quality website. Even if you have a small shop and only sell locally, some form of online presence can help you reach a wider audience and grow tremendously. But when it comes to having a website, most of […]

One question that gets asked a lot by business owners, bloggers or webmasters who are just learning about SEO is: How long will it take for my website to rank at the top of Google search results? It’s absolutely normal to ask about a time estimate regarding the success of your SEO strategy since it […]

When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.

Some things work together like peanut butter and jelly. They complement each other and add strength to one another. The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?

If you’re new to the world of online marketing or are in desperate need of a complete refresh of your strategy, then you’re probably racking your brain to come up with new ideas for promoting your products or services. Well, let us welcome you to the world of Google AdWords.

Optimising a website for search engines is an important part of the digital marketing strategy for any business with an online presence. Your SEO efforts are going to dictate whether your website gets the visitors you are targeting or not. No matter how good your products and services are, it will be very hard to […]

It’s a question that, curiously enough, presents itself quite a lot: what is online marketing?  The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits. It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, […]

If you’re looking to sell a product or service on Facebook and drive more users to your website, you may be wondering how you can maximize the effectiveness of your ads. Choosing an ad type on Facebook isn’t that easy – given that there is such a diversity of ad types. So how can you […]

At first glance, SEO and web design may seem like two different deals, and for the most part that’s true. But think of them as two distinct pieces of the same puzzle. One cannot necessarily exist without the other. You can’t have search engine optimisation get any meaningful results without also having a high-quality website […]