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If you’ve ever opened any digital marketing guide or talked to any digital marketer, you’ve probably heard about how important Google AdWords (now known as Google Ads) is for growing your business. And, in a way, they make a lot of sense: With over 86% of the search engine’s market share, Google Ads seem to […]

Here’s a fascinating stat: Studies have shown that removing the navigation bar can increase conversions by up to 100%. However, 84% of landing pages still use navigation bars. It makes perfect sense if you think about it. By removing the navigation bar, you’re removing all the clickable actions on the landing page, putting the focus […]

When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer […]

Your Facebook ad strategy doesn’t exist in a void. What others are doing can influence how many people see your ads in their news feed, how many convert, and the return on your investment. It makes sense: if their targeting is more precise than yours, their ad copy more alluring, and their CTA more actionable, […]

One of the main questions asked by website owners is about SEO and ways to improve it, as search engine algorithms change and websites rank differently than before. The answer is never simple, as SEO involves a complex set of tactics, but the basic principles of SEO can safely be applied by any website out […]

If you are a business with an online presence, then knowing at least some basics about social media marketing is a must. While some niche parts of the pop culture might label Facebook as being “outdated,” the reality is that the social media giant is still leading the market, with about 2.4 billion people using […]

In today’s business landscape, it’s really difficult to imagine someone making it in any industry without a high-quality website. Even if you have a small shop and only sell locally, some form of online presence can help you reach a wider audience and grow tremendously. But when it comes to having a website, most of […]

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]

A Google Ad’s Quality Score is calculated based on three variables: landing page experience, ad relevance, and expected click-through-rate.