Our Latest Blogs

Facebook has become one of the most popular platforms worldwide not just for consumers, but for companies and brands to promote their products and services. The main appeal to Facebook is that you do not need an extensive team of marketers to set up a business page and start promoting your content, even running paid […]

With more and more consumers researching and shopping products and brands online, more businesses are starting to look into integrating digital marketing in their marketing strategy mix. From small, local businesses to international corporations, everyone seems to be turning to Google AdWords to bring in new customers. But, just because everyone is jumping on this […]

Search engine optimization is a tricky thing to truly master. Sometimes, it seems like each article stresses the importance of different components that go into it, leaving many business owners and newer marketers very confused. It can be strange to read about how content marketing is the key to SEO success, jump to how without […]

Navigating the world of online SEO marketing advice can often be frustrating. More often than not, the articles you come across can provide some pretty vague advice regarding how to improve your search engine optimisation strategy and get a better position in the search results. But there’s nothing vaguer than the advice surrounding content marketing […]

As experts in digital marketing, meeting our clients’ expectations is part of our high-quality service. But this sometimes means shedding light on what we can actually do, and what is realistic to expect from a strategy or a service. Search engine optimisation is often misunderstood and this leads to disappointment, as business owners are eager […]

Technical aspects of SEO are often overlooked by business owners, as they simply lack the time or expertise to tweak their SEO in every detail. But technical factors can often make or break your ranking if you misunderstand, misuse them or simply ignore them. 301 redirects are really simple at a first glance: they just […]

Search engine optimisation is the process of improving a website in hopes of getting a higher rank in the search engine result pages. Business owners and marketers know this is not an easy thing to achieve, and it can often take months for a good SEO strategy to show its effects. But how do you […]

What do you aim for when you’re building a website for your brand, business, or personal use? Of course, you want people to find your site, navigate it, and take action, whether it’s subscribing to your blog or buying your products. And, for that to happen, one of the first things you should have in […]

Semantics is a component of linguistics that describes a type of relationship between two or more words. But aside from it being an important lesson for English class, semantics also has a place in marketing, in the form of semantic keywords. For instance, if your main targeted keyword is “website traffic” some keywords to include […]