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Imagine searching for a product on Google; Website 1 has a product listed for $100! Website 2 has the exact same product listed at $90! Even though both websites are selling the same product, people are more than likely to buy from the first website because it ranks at the top (credibility factor). Impacting purchase […]

The Answer May Surprise You Only 3% of online retail stores are using pay-per-click advertising. Competition to dominate Google’s Display Network with targeted AdWords is low. With the right keywords, headline, and copy, you’ll easily see a 200% return on investment with your AdWords campaigns. The following article will walk you through how an AdWords […]

Facebook ads are a great way to promote your business and drive potential customers to your website, as it offers a massive reach potential. Facebook has over 1.73 billion daily users at the moment, making it a major source of sales leads, brand awareness, and visibility. Using Facebook advertising enables you to reach targeted audiences […]

It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a c;ampaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh. So, why does this happen? The short answer is relatively simple, you’ve probably overlooked […]

Social media is one of the most powerful tools eCommerce entrepreneurs have access to today. Around 80% of Americans used some kind of social media in 2019, and 76% of social media users have purchased products they’ve seen in social media ads. How can you take advantage of the rise in social media? With social […]

A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.

If you are using online marketing to grow your business, then you probably know very well that it’s an industry that changes constantly and that you need to redefine and update your strategy regularly to keep up with the trends. But, among all these changes, one thing has remained constant: the importance that content marketing […]

The number of social media platforms out there which can host businesses and help them market themselves is… a lot. It’s overwhelming for owners to know what network they should dive into or create marketing strategies specifically tailored towards their needs – do you just sign up with every single one? It’s complicated when you […]

Google’s PageSpeed Insights tool can be very useful for measuring and improving your site speeds, page loading times, SEO, and conversion rates. Your Page Speed Score is an overall analysis of how quickly your page loads – and it works to analyse its loading time both on mobile devices and desktop devices. Faster loading times […]