Our Latest Blogs

What’s the goal of any business? You can formulate the answer in different ways depending on your operations, but in the context of digital marketing, one can argue your goal is to increase conversions. Conversion optimisation is an elaborated process that helps support your activity and generate better results, be it sales, increased user participation, […]

These days, most brands have a Facebook page they use as a way to grow and engage an audience. The social media platform has long outgrown its initial role as a place for old friends to keep in touch and share tidbits of their lives.

Should you use Facebook Ads instead of Google Ads? The decision between using a paid search campaign with Google, or social advertising on their own platform can be difficult. The answer lies in what type of business you have and which one will provide better results for your company’s budget. We’ll look at the benefits […]

If you run ads on Facebook, you may have heard of the Facebook Business Manager, and you may be wondering if this tool from Facebook is right for you. Should you create a Facebook Business Manager account? Is it really that useful? And how do you even get started? In this guide from Australian Internet […]

If you’ve just gotten started with your content marketing, then you probably want to attract a lot of visitors to your website to read your blogs and learn about your products or services.  And, you may think that targeting head keywords is the way to go since they tend to have a higher search volume.

What differentiates AIA from the rest of the SEO companies in Sydney? Find out why with this SEO agency article. For those who don’t know what an SEO agency is, let us tell you that it is a consulting firm that provides services aimed at improving search engine rankings for companies online by making changes […]

Short answer: Yes, using too many keywords makes you counter-productive and makes it harder to optimise the account. In the other hand, with proper match types, you can achieve great results and easily analyse & optimise your campaign. The prowess of keywords has been well documented since the dawn of the Internet, helping marketers everywhere […]

Does the Title of an Image Directly Impact SEO? Image SEO has become more important than ever as image search has increased. Users do a lot more searches on their mobile devices and through their smart home/car systems, which is why voice search and image search are more and more necessary. For a business owner, […]

If you want your business to prevail in the digital age, then you must focus the bulk of your activities on online marketing. That is a fact, and you know it. Sure, some traditional advertising methods may still be effective, especially if you are a local business and want to drive some foot traffic. But, […]