What Are the Best Tools to Run PPC in Google AdWords?

March 19, 2024

What Are the Best Tools to Run PPC in Google AdWords? | AIA Book in a free 30 minute strategy session

Do you know how you can get the most out of your pay-per-click ad campaigns?

Well, yes, you need to have a good understanding of how PPC campaigns work, your target audience’s searching and clicking behaviours, and do proper keyword research, but that’s not enough to set a successful campaign.

You also need a suite of PPC tools to help you effectively target your audience and promote your products or services.

As a Google Adwords Management Agency, our team of experts will tell you a secret about the best tools to run PPC in Google Ads.


If you’ve ever set up Google Ads campaigns, then you know the amount of work and time it requires to get it right. So, why not make your life a bit easier and your Google AdWords campaigns a bit smoother by employing some of these tools below.

Best PPC Tools to Help You Run Successful Google Ads Campaigns

There is no shortage of PPC tools out there that can help with a wide variety of tasks, from keyword research to competitor research. To make it easier for you to find the right ones for your digital marketing campaign, we’ve compiled a list of some of the best PPC tools.

  1. SEMrush PPC Toolkit

If you want a great competitive research tool, then SEMrush’s PPC management system is an excellent option. It can offer a comprehensive view of the domains you are competing against both organically and in paid search. You can also see which ad keywords your competitors have bid on in the past and get a better understanding of their bidding strategy.

This tool also works as a great keyword planner. You can insert your target keywords and get a list of key phrases that are stronger and might perform better.

  1. Optmyzr 

At $499/ month for the Plus package and $799/ month for the Pro+ package, Optmyzr doesn’t come cheap. It’s actually intended for companies with larger digital marketing budgets that are running multiple PPC campaigns at once. Their features are more advanced too and include automated scripts, reports, and alerts.

  1. Wordstream PPC Advisor

If you are a small business that wants to give Google Ads a try but doesn’t have the resources to hire a digital marketing agency, then Wordstream’s PPC tool is just what you need. The “20 Minute Work Week” feature can run a quick analysis of your PPC campaigns and offer recommendations about what you can do to improve ad performance. The tool can also help you identify the right keywords, set up your campaigns, optimise your landing pages, and so on.

The price is $264/ month for a 12-months plan, but Wordstream also offers a seven-day free trial to those who will submit a contact information form.

  1. Google Ads Editor

A free and quite good PPC tool is Google Ads Editor. You can use it to create, track, and manage your Google Ads campaigns. One of the great things about this tool is that it allows you to make bulk changes to multiple ads, something that will definitely make your life easier. You can also preview edits before they go live as well as edit and manage your ads offline.

On the downside, however, Google Ads Editor doesn’t offer automation options like most of the other tools presented above. That means that most adjustments and monitoring must be done manually.

  1. Bing Ads Editor

When it comes to pay-per-click advertising, most businesses think of Google. But, considering that Bing has over five billion inquiries every day, ignoring this platform might mean ignoring a good percentage of your target audience.

Similar to Google Ads Editor, you can use the Bing Ads Editor to do keyword research, manage your ads, optimise your performance, and so on. You can also edit your ads offline and make the adjustments go live once you have internet access again.

  1. Google Ads Performance Grader

Part of what makes a good Google Ads campaign is knowing what is working and what needs to be improved. And the Google Ads Performance Grader can help you do just that. This tool will give your Google Ads campaign a percentage score based on criteria such as keyword quality and optimisation, the ad copy, landing page optimisation, and so on. You can also see how well your campaign is performing compared to previous months and decide what you need to focus on to improve your ad performance.

  1. SpyFu

SpyFu comes with numerous features that you can use to improve your PPC campaigns, such as competitor research or keyword research. You can find out how much your competitors are spending, what keywords they are bidding on, get intelligent bidding advice, and get smart keyword suggestions. Another great feature is that it automatically organizes your keywords into different ad groups.

  1. Google Keywords Planner

We can’t make a list of the best PPC tools for Google Ads without mentioning Google Keywords Planner. One of the most difficult and time-consuming parts of setting up a Google Ads campaign is determining what keywords you should target. Because, if you target the wrong keywords and your ads are shown to people who are not interested in your products or services or don’t have a clear buying intent, then you will spend a lot of money on wasted clicks.

With this tool, you can find the best keywords for the right audience and ensure that your ads will reach their target.

Are You Ready to Take Your Google Ads Campaign to the Next Level?

Savvy digital marketers know that setting up a successful Google Ads campaign doesn’t require just blood, sweat, and fears but the right tools too.

At Australian Internet Advertising, we combine our expertise with the best PPC tools to create campaigns that are sure to deliver.

 Get in touch now to learn more about how we can help.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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