Web Design Trends

December 13, 2021

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New web design trends are constantly emerging and many creative website designers can take advantage of the latest graphics, layout styles, fonts or media elements to produce attractive yet innovative websites.

Website design is becoming more and more visual with the introduction of flat layouts, minimalistic designs that allow users to easily navigate. These websites are also meant for those who want an immersive experience by being able to show off their products or services in a sleek way while still providing easy access points such as contact information so visitors can get what they need without the hassle.

1. Bold Typography

How do you make a text readable while still getting the message across in an impactful way? Even though fewer and fewer websites display big blocks of text on their landing pages, this doesn’t mean that content has lost its importance. It can be done by using large bold fonts with all caps for highly engaging output that honors your website’s original formatting requirements.

Bold typography has the power to draw your eye and add a graphic element all in one. Web designers often create custom fonts for websites, aligning them with what they need from their general feel as well as branding personality of an individual brand/company.

2. Dark Mode

When it comes to mobile browsing, users have a tendency of preferring dark mode. This is because the light from their environment makes them strain their eyes or drain battery life quickly and so they tend to turn on a screen that has been set up in such a way as protects both these aspects by dimming all but one element while keeping others at normal brightness throughout most parts (with exceptions).

Websites have been trending with dark modes for years now and it’s no surprise why – they’re practical, battery-friendly, and look ultra-modern. Dark themes allow designers to introduce popping bright colors that contrast beautifully against their backgrounds.

3. Futuristic Color Palettes

Designers have been exploring the juxtaposition of futuristic, dark themes with an eye-catching color palette. Neon shades like purple and blue are often used in combination with glowing colors such as hot pink or turquoise which stand out against black backgrounds for a striking look that’s perfect when paired up alongside other web design trends like isometric designs.

4. Split Screen

You can use a split-screen to deliver two separate messages at the same time. If you have different categories or maybe pair pieces of text with visuals, then it’s best for them both to get their own space and make an impression so they compete in chances to grab attention from visitors as well.

5. Black & White

The minimalist design has been a trend in recent years, but there are ways to make it more interesting. One way is by using greyscale as your main color and limiting the shades of grey found within this type of theme so that its attractive features stand out even further! Another great idea would be injecting an intensive bright colour into black-and white designs for added effect.

The way you present your brand can have a huge impact on how people perceive it. A contrast in color or tone, depending on what looks best with the focal point of attention will be sure to grab their eye and get them focused back where they should be – looking at all that great content.

6. Handmade Illustrations

Hand-drawn illustrations are an underutilized design element that can add a lot to your website. They’re purposeful, imperfect with open shapes and organic textures overline coloration for personality while also being able to use them in icons or on the home page.

7. Bright Colors

With the world of web design moving towards a more naturalistic and intuitive direction, colour schemes are one way you can still make your site stand out. Colours are not only good for drawing attention but also provide enough depth that minimalism doesn’t get boring or dull-looking as soon as it should be expected on such an interface.

Think about the colors that are nice to look at, but also have some kind of connection with your brand. These will be used in decoration and graphics for logos or advertisements so they need to reflect what you want people who see them think when they see it.

8. 3D Illustrations and Isometric Design

The need for highly informative yet exciting content has led to a big trend in video production. Flat, 2D images are just plain boring and users want interactive 3D illustrations instead.

3D illustrations can be seen on numerous websites today, rewarding the visitor with an eye-catching visual they are able to observe in detail and gives them a sensation that it’s popping off of the screen.

The isometric design trend has been around for years, but it’s still worth noting. It’s a mix between 2D and 3D illustrations that offer an interesting perspective on landscapes or objects with no converging lines to give you better clarity when viewing what they’re depicting; rather their iconography will stay parallel so there isn’t any distortion.

A moving illustration is one that has subtle, repeated animations. Your brain will automatically check out movements to find the most interesting part of whatever happens in front of you – so don’t miss this opportunity.

9. Extreme Minimalism

Web design has been trending towards minimalist web pages with simple navigation. The landing page of these websites is usually very powerful, while the text guides visitors through their extensions or products.

You can use large photos and videos for this type of theme, but you’ll have to make sure that your site won’t get bogged down with big files.

10. Geometric Elements

Mixed graphics are not a new trend, but that doesn’t mean they aren’t as popular now. The popularity of mixed imagery – illustration and photography can be attributed to us using emojis on top of our photos in order for them to have an even more personal touch or adding drawings into the mix when taking pictures altogether.

Mixing up geometric elements on your website is one of the safest and easiest ways to align with web design trends, as long as you do it in a subtle way. A small random element might seem out-of-place if not chosen for its tone or theme to match what we’re trying to say about our brand’s personality. Mix things up by using shapes like stars or leaves from time-to look at other companies’ work.

For example, for brands that have a playful or personal personality, hand-drawn elements overlayed on photographs will give their messages an endearing and familiar voice.

11. Gradients and Duotone

duotone effects and gradients are a popular trend in web design that can already be seen on major websites like Spotify. You could use them for your hero section to add dimension, layering, or bright colors while maintaining unity throughout all elements of the site’s layout–especially useful when it comes time to divide different areas within one page according to their subject matter so they don’t feel too confusing.

Duotone is a unique effect that can replace the black and white shades of your photograph with any color or combination to create brand unity.

12. Floating Elements and Shadowing

It can be difficult to balance all of the different ideas on your list when you are designing a website. One creative way that designers have found success is by arranging graphic elements against an empty space or white frame, which draws attention through floating pieces and soft shadows.

You should aim for the 3D effect which will make your page seem more real and tangible.

Need Help with Web Design?

Let’s face it, people judge you by the cover. That means your website needs to look professional and inviting if want them spend time browsing through pages of content on offer.

Need to include a modern, attractive call to action to your website? Here’s a look at how our advertising agency is doing it on our website. Get a free consultation with our website development team now.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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