Adwords Brisbane
January 6, 2019

Promote Your Small Business with Google Ads from AIAD

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There are more than 3.5 billion searches on Google every single day. With a professional, optimised Google ads campaign, you can get your small business in front of qualified leads quickly, efficiently, and within your budget.

Contrary to popular belief, it’s not just big companies who are having success with Google. Even small businesses with modest marketing budgets can take advantage of this advertising platform. Working with one of the leading advertising companies in Sydney, Australian Internet Advertising, can get you the results you need for your small business while staying within your budget.Read More

Google Ads Agency
January 6, 2019

Do Google Ads Work for Small Businesses?

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Small business owners and their marketing personnel often believe that only the big companies can use Google ads campaigns effectively. But that simply isn’t true. Businesses of all sizes can take advantage of Google’s advertising platform. In fact, Google ads may be the most economical advertising platforms for small businesses. But why are Google ads an excellent choice for small companies, and how can they work to help your small business grow and increase your reach online?

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Adwords Agency
December 29, 2018

How Does Google AdWords Really Work?

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The goal of Google AdWords is to bring new traffic, eyeballs, and purchases to your products or services through search queries. Google AdWords can seem complicated at first, but once you understand the basics, it’s not hard to dip your toes into the water and get started with this highly effective digital marketing strategy. For every dollar spent on a Google AdWords, businesses see two dollars in ROI.

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December 10, 2018

Google Shopping Ads For Shopify Websites

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Australian Internet Advertising | The Leading Digital Marketers for Google Shopping Ads For Shopify eCommerce Websites

The world of eCommerce is highly competitive. Getting your unique products and offerings in front of the right people is incredibly difficult. That is if you don’t have a strategy.

At Australian Internet Advertising, we’ve been helping dozens of Shopify store owners in numerous different industries use Google’s sophisticated advertising platform to grow their brand awareness and their sales. It’s not enough to simply create a Shopify store and stock it with first-rate products. You must make it easy for the right, targeted audience members to find you.

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December 10, 2018

Google Shopping Ads For eCommerce Websites

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Australian Internet Advertising: Dependable AdWords Account Managers

Do you sell physical products on your website? As an online retailer, the world of eCommerce is a competitive one. Without an airtight marketing strategy that is tailored to your business and your personal goals, it can be difficult for your brand to gain any traction.

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November 19, 2018

Why Should You Use Google Ads Dynamic Remarketing?

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Google’s brand new dynamic remarketing feature is still in beta mode. But once Google releases it to digital marketers and eCommerce businesses everywhere, this new feature will change the Google ads platform remarkably.

Dynamic remarketing campaigns are the future of PPC ads. Regardless of your business type, you’ll want to make good use of this new, exciting feature as soon as it’s made public. In today’s article, we’ll explain what Google Ads dynamic remarketing is, how it works, and why you should plan to include it in your future Google Ads marketing campaigns.

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November 19, 2018

Can You Use GIFs on Facebook Ads?

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Everyone loves a good, appropriate GIF when words fail. While they are famous as a hard-to-pronounce staple of the internet, straddling the nebulous space between image and video, you can now use GIFs as Facebook ads. Rejoice, digital marketers everywhere! Facebook ads just got a whole lot more interesting. At Australian Internet Advertising, we’ve helped hundreds of businesses create and launch catchy, striking Facebook ads in a variety of industries. Today, we’ll discuss why you should use GIFs in your Facebook ads and how you can get started using GIFs to increase your conversions on Facebook right away.

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November 19, 2018

Are You Using Too Many Keywords in Your Google Ads?

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For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. At Australian Internet Advertising, we see many mistakes regarding keyword usage in AdWords campaigns. Today, we’ll discuss some common keywords myths and faux pas so you can avoid them and make the most of your Google AdWords marketing strategies and improve your conversion rates.

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November 19, 2018

Why Are My Facebook Ads Getting Rejected?

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It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh.

So, why does this happen? The short answer is relatively simple, you’ve probably overlooked some criteria from Facebook’s ad guidelines, so the system denied the ad. The algorithm is rather sensitive and for very good reasons: Facebook wants to provide the best user experience and protect its audience from offensive or inflammatory posts. Sure, some of the rules have to do with your campaign’s set up and not with the content.

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November 19, 2018

What are AdWords Structured Snippets?

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Google AdWords is one of the most powerful internet advertising tools in the world. With Google AdWords, you can reach thousands of potential customers quickly for a fraction of the cost of other pay-per-click advertising engines. But Google AdWords is a complicated machine, and to get the best ROI, there are many different aspects of an AdWords campaign you’ll need to understand and utilise. Today, we’re going to cover AdWords structured snippets – what they are, and how to use them.

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November 19, 2018

How do Facebook Ads Target Individuals?

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Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic.

With over 1 billion active monthly users and growing across the globe, you have the potential to reach people from any geographic area you want with Facebook targeted ads. Half of all Facebook’s monthly users never access the site on a desktop, but do so on mobile devices. By using Facebook ads, you can reach these mobile-exclusive users.

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November 19, 2018

Can SEO Keywords be Phrases?

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When it comes to generating high-quality and relevant keywords for SEO purposes, the amount of technical information out there can seem daunting and insurmountable to get through. The good news is, understanding keywords and how best to use them to get your web pages to rank highly doesn’t have to be complicated. There are many simple and easy ways to generate relevant keywords and keyword phrases for effective search marketing. Today, we’ll discuss if SEO keywords can be fashioned into keyword phrases, the different types of keywords you can use, and we’ll show you how to find keywords to reach your target audience better.

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November 19, 2018

What are AdWords Callouts and How Can You Use Them?

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Google AdWords is one of the most effective digital marketing techniques to build your brand awareness and promote your products or services.  Recently, Google unveiled a new ad extension called AdWords Callouts. Today, we’ll explore what AdWords callouts are and how you can use them to draw attention to your Google ads and increase your sales numbers.
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October 10, 2018

How do Google AdWords Work with Youtube?

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The Google display network is one of the biggest advertising networks available. Small business owners everywhere are taking advantage of the network and getting their companies in front of highly targeted consumers most likely to convert. On average, a Google AdWords campaign will give you a 200% ROI. And if you have videos you want to promote, you can get your YouTube channel in front of qualified leads with Google AdWords. Today, we’ll discuss how Google AdWords works with YouTube, and why you should invest in a YouTube and AdWords digital marketing campaign for your business.
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October 10, 2018

SEO Strategies That (Actually) Work Today

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SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google.

You know how the story goes, and the very fact you’re now reading this article means you understand you need to adapt and learn what SEO techniques will help you rank higher than your competitors. You need new ideas that will work for how search engines operate today.
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