Our Latest Blogs

It can happen to the best of us: even to seasoned Facebook marketers. You are busy setting up a campaign, and when you’re finally ready to push the launch button, you get the dreaded notification: “Your ad was not approved.” Ugh. So, why does this happen? The short answer is relatively simple, you’ve probably overlooked […]

89% of consumers use their mobile phones while out shopping. They often use their phones to search for new products, check out the reviews, and find a local store that’s selling a product or service they want. SMS or text message marketing is the shiny new kid on the block when it comes to digital […]

When you are the owner of a small or medium business that operates at a local level, you know how important it is to put your brand on the map. No matter how popular you already are with the people in your area, investing time and effort in proper local SEO will help you get […]

Over 1 billion people log onto Facebook every day. As one of the largest social media platforms in the world, Facebook has grown from its humble origins as a way for college students to connect into one of the premier online advertising platforms.

You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]

Content marketing has been compared with the Wild West many times, and we have to admit it’s a really spot-on description. The rules of the game are constantly changing and as a content marketer you need to control and optimise several factors to achieve your goals. Content marketing is a complex system of strategies and […]

Running Google ads won’t always bring online sales or conversions. Sometimes, the online ad is just the little push a customer needs to visit your local store and make a purchase, participate in your event, or book a face-to-face meeting with you. All these examples are known as “offline conversions”. While tracking online conversions is […]

Google AdWords is one of the best tools marketers currently have to promote a business’ products and services to consumers. But this pay per click system requires serious skills, time, and a good strategy to act as the foundation of this entire effort. Going into Google Ads without this background can end up with very […]

There are all sorts of marketing strategies within your sales funnel that can be used to promote more online shopping, but why is it so hard for some people? Sometimes you just need a little help from the right tools. You may have noticed that potential customers seem to navigate away from your online store […]