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With the rise in other digital marketing channels like social media and PPC (pay per click) marketing, you may be wondering if SEO strategy is really relevant in 2020. Does it really matter? Do you really need to invest in SEO (search engine optimization) to rank higher on search engines, or can you do without […]

Search engine optimisation is a digital marketing tactic that aims to improve a website’s rank in the search engine result page through a variety of actions. The actions themselves are closely tied to what search engines consider ranking factors, meaning the factors they deem a high-quality site should have. A better position in the SERP […]

Google AdWords is one of the best tools marketers currently have to promote a business’ products and services to consumers. But this pay per click system requires serious skills, time, and a good strategy to act as the foundation of this entire effort. Going into Google Ads without this background can end up with very […]

Google AdWords is one of the most popular pay per click advertising systems around and for very good reasons. As the world’s leading search engine, it is a good strategic move to start running paid ads on Google to potentially reach a wider audience, but the perks don’t stop here. Let’s look at some of […]

Tracking your conversions for paid ads is essential to ultimately analyse the success of your advertising efforts. Google actually offers a great free tool for advertisers to track different kinds of conversions, but you should know this tool isn’t added by default in your Google Ads account. Google Ads Conversion Tracking is designed to show […]

People are connecting with their favourite brands on social media now more than ever. In a lot of cases, these platforms have become essential tools to a brand’s customer service, allowing consumers to engage with companies directly to ask questions, get more information, and even resolve certain issues they have with products and services. So […]

Facebook has been above all competition for years when it comes to social networks. Even though a few platforms have been catching up and gaining more users and popularity, Facebook still is the leading social networking platform, with over 60% of Internet users being active on it. Needless to say, having a presence on Facebook […]

Facebook marketing is an amazing strategy for businesses big and small, but if you’re a newcomer to this world, it could seem a bit complicated. Facebook has grown tremendously both as a social media platform, and as a marketing tool, offering advertisers many services to help them run campaigns, increase their following, and, at the […]

Web design is the process of designing, arranging, and implements web pages to be viewed on web browsers. But that it’s more complicated than it sounds. Web design often involves a lot of different specialties – including graphic design, UX design, responsive design, and much more. Experienced developers are also needed for a great result, […]