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Image SEO is a tactic used to increase the image file ranking in search engine results pages. Just like with regular URLs, images also have the potential to appear in the SERPs, such as Google Images. But unlike with normal pages, search engines have a much more difficult time knowing what an image is about […]

A lot of people who are just learning about the different ways they can promote their business online are asking this: is Google AdWords free to use? While Google is known as the top provider of free digital marketing tools (Google Search Console, Google Analytics, and others.), its ad platform involves some costs, while being […]

Did you know that searches for mobile queries for “near me” or “where to buy” have increased by 200% in the past two years? Moreover, over 50% of the “near me” searches result in a physical visit to a store. A lot of consumers nowadays prefer shopping from locally owned businesses as a way to […]

One of the most common of all marketing strategies is the search engine optimisation strategy. Regardless of the business profile, industry, or even the types of products or services it has, increasing the website rank on the search engine result pages is an effort worth investing in. But, SEO is widely regarded as an organic […]

SEO is an essential part of digital marketing as it helps your online brand be visible to its audience and get more recognition overall. While the term SEO is widely known, it takes a bit of time for business owners who are not familiar with it to know what to expect in terms of the […]

Google Ads (formerly known as Google AdWords) is a fantastic free platform provided by Google for advertisers who want to get their ads on one of the two Google networks: the Search Network and the Display Network. Advertising on Google gives you a high degree of control over how you choose to display your ads, […]

The click-through rate is one of the major metrics many businesses track. This rate is also some of the most difficult ones to improve across the board, which is why most brands, even ones high on top of their game, focus considerable resources on click-through rate optimisation. But before you shoot for higher CTR, it’s […]

Did you know that, on average, email marketing results in Australia are above the global average? When analysing how this digital marketing effort takes form in the country, Campaign Monitor found that email marketing campaigns here outperformed global counterparts in most major indicators, such as open rate, click-to-open rate, and click-through rates. So email marketing […]

How long does it take to build an eCommerce store? If you build a store with Shopify that stocks 10 items, you could probably build a very basic site in a couple of hours with no technical skills at all. Modern website builders simplify the process of building very basic eCommerce stores. But if you […]