With 2.32 billion monthly active users, it’s easy to understand why so many businesses focus the bulk of their marketing efforts on Facebook. The chances that your target audience is on the social media platform are incredibly high. But, there’s more to Facebook that makes it the king of digital marketing: its targeting capabilities far exceed those of Google AdWords or Bing. You can target audiences by age, gender, interest, and other demographics that make advertising on Facebook effective and precise.Read More

When it comes to Facebook marketing, one-size-fits-all approach does not work. The only way to know which Facebook ads are going to work best for your business depends on your goals, your audience, and your unique business offerings. For the best results, the Facebook ad formats that are going to work best for your business will depend on the objectives of your campaign and what your target audience expects from your brand.Read More

Facebook is one of the leading social media platforms not just in Australia, but globally, with more than half of all Aussies on the platform. If you own and operate a small business, Facebook’s detailed and sophisticated marketing platform can be an excellent way to increase your brand awareness and reach. Facebook allows you to create and launch ads in many different formats, and the platform can also give you valuable insight into your audience’s demographics, enabling you to better target and optimise your marketing campaigns. Read More

Social media marketing has become a critical part of any online or offline business’s marketing plans. After all, more than half of Australia’s entire population uses Facebook. For marketers to reach their target audience members on a consistent basis, marketers have to go where those audience members are hanging out online.

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Here’s one great method to make more money online: convince Google to pay you. Does it sound intriguing? We’ll go on.

Yes, you can get Google pays publishers through its Google Adsense Service. It’s an excellent way to get ads on your site and increase your revenue.

However, there is a lot you need to know about Google Adsense before you sign up. We’ve created this quick guide to help you.

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Creating Google ads is a great way to generate traffic to your web page and spread the word about your brand. You have probably used them by now, and you have noticed the results, so they are likely part of your future campaigns too.

But are you using them to their full potential? Many Google advertisers are not familiar with all the formats and can’t tell where their ads will end up.

Let’s see how Google chooses where to show your ads.

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At Australian Internet Advertising, most of our work has to do with Google. Whether it’s for search engine optimisation purposes, creating great websites for clients, or even just old-fashioned advertising, everything we do for our clients is tightly related to Google.

And for a good reason. In today’s market, the top search engine can have a lot to say about the success of a business. So before we do anything, we try to think about what Google would want to see from a website and follow that lead.

The same goes for PPC ads or Google Ads. It’s not what we, or what our clients want the ad to do, or who to target, but what Google wants. So, we’ve used our practical knowledge on how Google expects you to target your ads to create this guide and help you boost your paid search efforts.

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We marketers like to praise SEO (search engine optimisation) for its amazing effects, and how crucial it is in the world of digital marketing. But, unless your small business deals with it on a daily basis, we get why you may not think it’s that great.

SEO refers to the process of getting web pages in top shape so that search engines like Google and Yahoo can rank the best ones on their SERPs (search engine result pages). So, SEO includes various tactics that can help business owners reach to their target audience, improve their search ranking, and increase traffic.

But that’s all theory. Let’s see how SEO can help you grow your business.

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Ah, yes, a question that many marketers have on their mind: can we use full words or phrases instead of keywords when it comes to SEO?

It’s a natural question, especially since we now understand one key thing about internet users. Whenever people turn to search engines, for whatever reason, they are more likely to type in the full phrase instead of a single word. For instance, if a user wants baby toys in Sydney, they’ll try to be as specific as possible in their search queries. Searching for “baby toys” might be too vague, but add specific keywords like “Sydney” or “buy online,” and you’re more likely to find what you are looking for at the moment.

So, does this affect SEO in any way? Let’s discuss.Read More

Asking an SEO company in Sydney if paying for SEO is worth it is like asking Coca Cola if carbonated drinks are good for your health.

We get that you may be frowning a bit now reading what we just wrote. There’s just no way Australian Internet Advertising is going to badmouth SEO companies. But, hear us out.

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When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimization stuff, Google tweaks its algorithm, and you’re back to the drawing board.

But, no other topic is as debated as the importance of SEO keywords. Are they still relevant in 2019 or should we forget about highly targeted words and phrases?Read More

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two.

But that’s not the case, not by a long shot.Read More

If you have an online business or a blog, then you probably know by now that SEO is of the essence. If you’ve ignored this aspect of digital marketing so far, then it may be the reason behind your relatively poor performance. If you’ve been struggling to get it right but haven’t seen any significant result yet, then it may be time to bring in specialized help.Read More

There are more than 3.5 billion searches on Google every single day. With a professional, optimised Google ads campaign, you can get your small business in front of qualified leads quickly, efficiently, and within your budget.

Contrary to popular belief, it’s not just big companies who are having success with Google. Even small businesses with modest marketing budgets can take advantage of this advertising platform. Working with one of the leading advertising companies in Sydney, Australian Internet Advertising, can get you the results you need for your small business while staying within your budget.Read More

Small business owners and their marketing personnel often believe that only the big companies can use Google ads campaigns effectively. But that simply isn’t true. Businesses of all sizes can take advantage of Google’s advertising platform. In fact, Google ads may be the most economical advertising platforms for small businesses. But why are Google ads an excellent choice for small companies, and how can they work to help your small business grow and increase your reach online?

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