Search engine optimisation is a group of marketing tactics used to improve a website’s rank in the search engine result pages (SERPs). It’s a marketing priority for many business owners, as a better position in these search results can potentially bring a lot of high-quality traffic from Google and other search engines. If you’re new […]
Of all the tools available in digital marketing, video routinely generates the best results. If a picture is worth a thousand words, then moving pictures obviously have an increased value, and many marketers jump at the opportunity to use this kind of medium in their campaigns, especially social media. It’s estimated that around 45% of […]
Enable button. Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating […]
If you’re looking to build a website for your company, finding a decent template is a great place to start. It facilitates the process greatly and depending on what type of builder you use, you can have a fully functional website in a matter of hours, with all the essentials.
Advertising on Facebook can be really cheap. It’s practically free! Emphasis on the word “practically.” A lot of our clients ask us if there’s any way they could promote their small business on Facebook for free. Technically it is possible, but you can only stick to the tools available for pages. And, that means that […]
These days, most brands have a Facebook page they use as a way to grow and engage an audience. The social media platform has long outgrown its initial role as a place for old friends to keep in touch and share tidbits of their lives.
Facebook has been above all competition for years when it comes to social networks. Even though a few platforms have been catching up and gaining more users and popularity, Facebook still is the leading social networking platform, with over 60% of Internet users being active on it. Needless to say, having a presence on Facebook […]
When you’re promoting your products and services, you have a lot of different tools at your disposal. The choice is so large that it can be rather difficult for business owners to know which of these tools can allow them to reach their goals. Any marketer will tell you that when it comes to digital […]
With the rise of social messaging apps, you may think that email marketing is a dying art. That’s far from the truth. Let’s take a look at a few numbers to help you understand why email marketing is still one of the most effective marketing tools out there: We send 6 trillion emails every year; […]