If you are just now diving into the world of digital marketing, then it may feel like you are learning a new language. CPM, PPV, SEO, CMS, VTC are all acronyms that you need to get accustomed to and learn by heart.
In today’s article, we’re going to take a look at one of the tools that can really simplify your digital marketing efforts: content management system (CMS.)
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What Is a CMS?
A content management system (or CMS for short) is software that allows you to build and manage a website without any technical know-how. Simply put, a CMS platform makes the design and development of a website as well as running it simple for almost anyone. You don’t need to know how to code to be able to create, manage, and edit content. Due to its intuitive user interface, the CMS application handles the basic foundation of the website for you so that you can focus on other aspects of your site.
A versatile CMS platform can do more than just creating and managing the content. Some systems can help you handle other functions too, such as document management or digital asset management (the creation and administration of digital files.)
How Does a CMS Work?
To better understand the value of a CMS and the role it plays in website design, then you should know what it means to build a website from scratch.
If you are building your own system, then you would start by writing the HTML code to create the basic layers of the site, such as the navigation bar, text, images, and so on. Then you would have to use CSS to describe the presentation of your web pages, such as the colours, font, and other design elements that will showcase your brand’s personality. Next, you would probably need to write some JavaScript code to make your website more interactive and user-friendly.
Of course, doing all these work by yourself may not be possible, so you would probably have to hire a team of web developers to help you build your website from the ground up.
But, the hard work doesn’t stop here. Whenever you would want to make changes to one of your web pages, you would have to download the file from the server, edit the HTML code, and make sure you didn’t screw up anything that could break your entire site.
Surely web designing and management can be easier than that!
Well, it can. You just have to find the right CMS solution for your needs.
The Best CMS Solutions
Here are some of the best CMS platforms on the market:
- WordPress: There’s a reason why WordPress is the most popular content management system out there. Not only that it makes it easier to create, organize, manage, and modify different types of content, but it also provides plenty of tools to help your SEO efforts.
- Joomla: A fierce competitor to WordPress, Joomla offers multilingual support and an advanced CMS solution with plenty of social networking functionalities.
- Squarespace: This CMS solution offers web designing, web hosting, and web management functions. Moreover, it only takes a few minutes to choose a template and create your website.
What Next?
Designing the website is just the beginning of your journey. Next, you will need to create the content, optimise it, promote it, and build a relationship with your audience. If you need a partner that can help your business grow, then Australian Internet Advertising is here for you.
Get in touch now and ask anything! We are eager to meet you!
