Our Latest Blogs

Twenty years ago, the jury was out as to whether or not the Internet would become a major player in the world of business. Today, there’s no more room for confusion—the verdict is in, and a strong web presence is absolutely crucial for companies who want to achieve true success. Virtually everyone in the professional […]

Geo-targeting refers to targeting a certain audience based on their location, or a specific area you choose depending on your campaign goals. Location targeting is an extremely powerful option for many marketers who need a specific type of audience localised in the same place. While Google Ads campaigns are a good place to create ads […]

Let’s be honest: promoting your products or services is not a cheap endeavour, no matter what type of strategy you have in place. But business owners know they have to spend money to make money, and spending on pay per click campaigns, for instance, will ultimately prove worthwhile when the leads start coming in. But […]

Driving qualified leads using Google Ads or other forms of pay-per-click advertising is an amazing way to generate more leads, but the road to success is often tricky to navigate. For one thing, Google ad campaigns aren’t exactly the cheapest of marketing strategies, and the system itself is so complex that one tiny mistake such […]

We’re a long way from the beginning of Google Adwords where you could only run text ads on the search engine. Right now, Google Ads is a powerful marketing tool with a lot of different types of ads available. Understanding what each type is and how they unfold is crucial for online businesses who want […]

The prevalence of online shopping has made it possible for us to be able to buy almost anything with the touch of a button and without leaving our homes. Whether we’re talking about groceries, gadgets, or fashion items, online stores are offering consumers an endless list of products and services that they can spend their […]

If your Google ads campaigns aren’t generating as many results as you wanted, and you also have no idea what could be the cause, it may be time to dive into a good, old-fashioned audit. It’s the process of evaluating the effectiveness of everything that makes up your ad and determining the good, the bad, […]

If you are a merchant then you know that using Google Shopping Ads is becoming part of the norm, as the search engine giant is shifting towards a unified, simplified shopping experience for the user. Formerly known as Product Listing Ads, Google Shopping has evolved over the course of almost two decades. It’s interesting to […]

While Search Network ads are likely the most known ad types you can run on Google, if you’re ever ready to break from the pack then you may consider running ads on Google Display Network. It’s a group of around 2 million sites that can reach an estimated 90% of internet users. Running a display […]