When you think of online ads, you probably imagine the results that appear at the top of the search engine results page on which people click and get on a landing page. But, these ads can work in various ways. You can include photos, reviews, and even a phone number that prospects can access with […]
Did you know that, on average, email marketing results in Australia are above the global average? When analysing how this digital marketing effort takes form in the country, Campaign Monitor found that email marketing campaigns here outperformed global counterparts in most major indicators, such as open rate, click-to-open rate, and click-through rates. So email marketing […]
Facebook advertising is one of the most powerful and effective ways to build brand awareness. With Facebook ads, you have the power to get your unique offerings in front of targeted people who are part of your ideal customer demographic. With over 1 billion active monthly users and growing across the globe, you have the […]
The Internet has been a major player in the world of business for 20 years, and it’s here to stay. Today there’s no room left for confusion – success demands an active web presence that can help you grow your company’s reach exponentially. The blog is necessary for any business that wants to stay ahead […]
Tracking your conversions for paid ads is essential to ultimately analyse the success of your advertising efforts. Google actually offers a great free tool for advertisers to track different kinds of conversions, but you should know this tool isn’t added by default in your Google Ads account. Google Ads Conversion Tracking is designed to show […]
Creating Google ads is a great way to generate traffic to your web page and spread the word about your brand. You have probably used them by now, and you have noticed the results, so they are likely part of your future campaigns too. But are you using them to their full potential? Many Google […]
You work tirelessly to create a product that meets your audience’s needs and helps them solve a problem. Your website is all set up, your social media is up and running, and you are ready to conquer the world. You launch with excitement and…crickets… You have to scroll all the way to the seventh page […]
In January 2018, mobile users amounted to a whopping 3.7 billion unique users globally. And that’s only to give you an idea of how common the use of mobile devices is.
Google AdWords is perhaps one of the most effective tools for growing a business. If you know how to use it correctly, then you can expand your reach, drive qualified traffic and leads to your website, and gain a significant return on your investment.