When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services.
While SEO is one of the most profitable ways of growing a small business, it’s also a long-term strategy. In other words, it takes time to see a significant return on your investment.
So, what can you do when you need to scale your business quickly?Adwords, PPC
It’s a question that seems to be on every small business’ owner mind – how much will a campaign with Google AdWords cost you? More than that, when you crunch the numbers and analyze the results of your PPC campaign, will your efforts be profitable?
The answer to this question is not as easy as we’d like. Here’s the thing: the profitability of your pay per click campaign depends on a variety of factors. Your daily budget and your average cost per click will vary greatly based on your industry, your audience, and the popularity of your products or services. Therefore, if you want to know how much money you should put aside, you’ll need to plan everything carefully.Adwords, PPC
The damage is done – you’ve forgotten your Google AdWords username, password, or have completely lost access to your account. But after the initial panic, you have to figure out a way to solve the problem fast. After all, you’re in charge of a business, so every minute you lose dealing with this issue means you’re losing money.
First things first, you’ll need to know if you have access to your paid search account. If you do, you will then need to find out whether you’re the account holder or your account was set up under an agency name.
The easiest situation is when you are the one that holds the account, and you have access to it.Adwords, PPC
Running a small business is no easy feat, especially if you’ve just ventured into the world of entrepreneurship and are still getting the hang of it. You need to keep a close eye on production and ensure that the merchandise you deliver to your customers is par excellence. You also need to deal with suppliers and stakeholders, manage your team, and plan your company’s growth strategy. Not to mention, you need to care for your online visibility and establish a strong position in your niche.
But, what if, with your never-ending to-do list, you just couldn’t find the time to create a website for your business. Should you postpone online marketing until your platform is up and running?Adwords, PPC, Web Design
A few years back, The New York Times made a big splash in the digital space with a bold article that claimed Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly.
But, is that enough reason to claim that AdWords is not always good for small businesses?
By now, you’re probably well aware of the benefits Google AdWords account can bring. Reports have shown that businesses make an average of $2 for every dollar invested. That’s not bad at all.
However, the essential condition for this return on investment is that you create a sound strategy and set your search terms and display network ads correctly.
But, how can you do all that?
You’ve selected a list of relevant keywords and grouped them based on your audience’s search intent. You’ve worked hard to create compelling ad copy and optimized it to perfection.
Everything is in order, and you are now eager to launch your Google AdWords account.
You hit the activate button, and then you wait, and you wait, and then you wait some more. In spite of your best efforts, you see no clicks, no impressions, and no action.
Getting started with Google AdWords is an exciting process. Anxiety, hope, and especially fear are some of the emotions that dominate your state of mind as you’re about to click the Enable button.
Will this work? Is Google advertising going to help me increase my customer base and generate more revenue or will it break the bank with no real results to show for in the end? These are all valid questions every small business owner asks himself as he’s embarking on this new and exhilarating process.
Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and social media advertising.
It takes time and a lot of sweat to create valuable content. As a business owner, you should know by now that you must provide seamless user experience if you want to conquer the search engine optimisation game.
But how do you measure the effectiveness of your content? After all, you’re not a writer; you’re a business person, so you may be anxious about the quality of the articles you publish on your company’s blog.
Here are some tips and tricks to help you get the best out of what is on the market.
From Google and Facebook to real life Tony Stark, Elon Musk, companies have been using artificial intelligence to collect and analyze user data for a while now. The topic of AI is not new in search engine optimisation, but marketers are waiting with bated breath for the day machines will take over.
Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs?
You know how in thrillers cops use sophisticated tools to verify if the suspect is telling the truth? Imagine if you could do the same to check the assertions of various so-called SEO gurus about what you should and should not do regarding search engine optimization. We would all have a more productive use of our time once some of these lies (or misconceptions, at the very best) are debunked once and for all.
But, since you can’t use a polygraph test every time you think about hiring an SEO agency, here are some lies that you should be wary of during the process.
In a study published last December, Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before.