Together with Google Ads, Facebook is a massive advertising platform. With over two billion monthly active users, it’s an essential part of your digital marketing strategy. Simply put: you can’t afford to ignore it. The problem is, neither can your competition. Over 65 million businesses have active profiles on the social media network, meaning that […]
As search engines like Google and Bing keep updating their algorithms to present better, more relevant content to their users, marketers are working hard to be up to date with all the improvements and changes in the industry. Digital marketing is, indeed, a highly dynamic arena, and businesses must know what they are doing when […]
internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.
Advertising on Facebook brings some huge potential to the table. Over the years, the platform has greatly extended its ads system to allow brands and companies to tap into their target audience to make more sales, create a bigger following, generate leads, etc. However, not everyone gets to see their dreams come true through Facebook […]
Ever since social media has entered our lives, everything has changed. Whether it’s for the better or for the worse, it remains an ongoing topic which we should leave to the experts. But when it comes to promoting your business and increasing brand awareness, we’d made an educated guess. Social media has tremendous potential for […]
SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google. You know how the story goes, and the very […]
You are probably familiar with the practice of buying backlinks for SEO, a tactic that was overused a few years back all over the web. As you already know, link building is one of the most important off-page SEO rank factors. Google, Bing, Yahoo, and other search engines evaluate the quality of your backlinks and […]
When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.
If you are new to Facebook advertising, then you probably have a lot of questions right now. Should you just boost a post or go deep into Facebook ads campaigns? Are you targeting the right audience? Are you investing your advertising dollars wisely? Is running ads on Facebook even worth it? We get the confusion. […]