When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.SEO
Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile.
Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. But if you merge them and let them help each other, your results can be truly fantastic.
And that’s what we’d like to talk about in this post.Read MoreAdwords
We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out.
And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and adjust. One way to do it is through Google Tag Manager, which is what we’ll focus on in this article.Read MoreAdwords
Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it.
We are talking here about the Adwords Quality Score, which may leave a lot of people scratching their heads. Most of us know what it means (it’s like a grade our ads receive, ) and that it can decide how our ads will perform, but do you know the full story?Read MoreAdwords, PPC
Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever changing algorithm, adapting their content along the way.SEO
Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter what kind of business you have, using Facebook’s sophisticated and effective advertising platform can help you grow your audience, and increase your market share and sales numbers.Social Media
Gyms and fitness studio owners can increase their gym memberships and their profits with Facebook marketing strategies. Facebook is one of the biggest social media platforms in the world, and creating and launching high-converting Facebook ads can help gym owners reach new, potential members in a targeted geographic area.Social Media
How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to buy the first time they visit a business website.Read MoreAdwords, PPC
You work tirelessly to create a product that meets your audience’s needs and helps them solve a problem. Your website is all set up, your social media is up and running, and you are ready to conquer the world. You launch with excitement and…crickets. You have to scroll all the way to the seventh page of search results to find your website. You know online marketing is a slow process and you are in for the long run. You’re creating quality content, optimizing your pages, and engaging with the few readers you have hoping to move up the Google ladder. Read MoreAdwords
You pour your heart out to create ads that make your audience tick. Your ad copy is par excellence and the CTA is a work of art. But, how much attention are you paying to the placement of your ads on the Google Display Network? Are the websites they are showing up on relevant to your audience or are you letting ad placements to chance?Read MoreAdwords
Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown artists break every record imaginable (see Psy’s hit Gangnam Style.)Read MoreAdwords
Consumers nowadays want instant gratification. They turn to their mobile devices whenever they need something and expect to find a solution to their problem within seconds. If they are hungry, food delivery services that promise hot food in under 30 minutes are just one click away. If they want to book a flight to an exotic destination, they can do it from their phones on their way to work.