Online Marketing Sydney | Internet Marketing Sydney | Australian Internet Marketing Seminar
July 13, 2016

Internet Marketing Sydney

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After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all.

This article will cover:

  • Google Advertising Basics
  • SEO Basics
  • Website Marketing tips

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3 Reasons Why Online Marketing Campaigns Fail | AIA
June 14, 2016

3 Reasons Why Online Marketing Campaigns Fail

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DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING

3 Reasons Why Online Marketing Campaigns Fail

1. Not targeted correctly

People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail.
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Google Updates to Local Ads | Australian Internet Advertising | Google Maps Ads
June 3, 2016

Google Updates to Local Ads

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Google has recently made changes to the way ads are displayed in Google Maps.

Google Maps is no longer considered a search partner and has been incorporated into the Google search network.

This means that if  your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in google maps. Ads with location extensions will now be displayed in local finder results for campaigns set to run only on the Google search network.
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Handy SEO Tips For Beginners | Australian Internet Advertising - Search Engine Optimisation
May 16, 2016

Handy SEO Tips

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Search Engine Optimisation Tips for Beginners

Over the years of optimising websites for different clients from many different industries, our AIA team of online marketers have picked up a number of handy tricks when it comes to ranking well for Google Search results.

First off I want to point out that there are many aspect to SEO most of which we categorise into two parts. Onsite and offsite. Onsite SEO is work done on your website. This includes page speed optimisation, meta data, heading tags, alt tags and latent semantic indexing. I know, your probably thinking what on earth is this guy on about right? Well I am going to simplify these points for you below so you will be able to sound like an SEO guru and get results for your own website without paying thousands of dollars to an SEO company.
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Do I Need To Make My Website Mobile Friendly? | AIA Online Marketing
May 12, 2016

Do I need to make my website mobile friendly?

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In February 2015 Google made a stunning announcement that contained the following:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
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SEO or PPC - That is the question | Australian Internet Advertising
May 9, 2016

SEO or PPC – That is the question

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If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign.

A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet marketing agencies you will be confronted with one if not both of these terms.

But what’s the real difference?
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website design tips
May 5, 2016

Website Design Tips

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“Design is not just how it look and feels, it’s also how it works.”

(Steve Jobs)

When building a website there are some fundamental key features that need to be adhered to.

  • Keep it simple.

The internet is all about convenience. Surfers do not want to have to think when looking for what they want. The back button is one of the most commonly used buttons on the internet so if the user does not find it easy to get what they want from your site they will just hit back and go somewhere else.
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site indexing tip
May 2, 2016

How Does Google See Your Website?

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Is your site indexed and optimised for search engines?

It’s really easy to check how many of your pages are indexed on Google.

All you need to do is type site:your-site. com.au and you see the search results bring up all of the pages Google has indexed for the given URL.
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