Shopify provides many benefits to business owners, but it’s fair to say that some may be put off by the cost. Apart from the three types of plans that require monthly payments, Shopify also charges commissions for each transaction with credit cards accepted by the business. That’s a pretty big investment to make, especially for […]
72% of consumers will use Google to find information on local merchants. But how can you get your website and product offerings to display to potential customers, customers who are looking for your exact offerings? Luckily, Google’s pay-per-click advertising enterprise, Google AdWords, has levelled the playing field for all businesses looking to capture qualified leads. […]
A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]
The Answer May Surprise You Only 3% of online retail stores are using pay-per-click advertising. Competition to dominate Google’s Display Network with targeted AdWords is low. With the right keywords, headline, and copy, you’ll easily see a 200% return on investment with your AdWords campaigns. The following article will walk you through how an AdWords […]
Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before. Irrespective of their size, […]
Businesses must keep up with the constantly-changing search engine demands if they want to continue to rank well in result pages. A good rank often translates into a lot of organic, high-quality traffic that can help a brand reach and even exceed its goals.
When you’ve read this detailed article you will be able to complete all of the steps required to effectively manage a Google AdWords Campaign. 1. Research As a business owner, when investing in an Ad Words campaign, or any online marketing, it’s important to remember that Ad Words is an advertising tool. Before you can […]
Google Ads and Google Analytics are formidable tools for any online marketer, website owner, eCommerce business, or blogger. The data given by these online tools helps you evaluate and adapt your tactics to maximize your revenue.
People go online for all sorts of reasons: to find information, purchase products or services, get directions, connect with others in their community, and so on. The words that they type in the search box are one of the most important parts of a search engine optimisation strategy. But, more often than not, marketers get […]