Shopify has numerous advantages for store owners. It allows them to use the platform with a high degree of customisation and the possibility to add multiple tools to their strategy. Throughout hundreds of free and paid Shopify apps that a store owner can find in the Shopify app store, there are plenty of third-party Shopify […]
Audience targeting in Google Ads takes on many different shapes and sizes. When you’re running any type of digital marketing campaign, choosing the right target audience is often the key to success. But while ads on the Search Network have a fairly simple targeting system, based on keywords and user demographics, those on the Google […]
Let us ask you this: Are you happy with your conversion rates? One report found that only about 22% of businesses are happy with their conversion rates and are looking for ways to increase them. It makes sense to focus on conversions. After all, if you are not turning visitors into customers at a higher […]
If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign. A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet […]
If you’re not already optimising your images for SEO, then you are not leveraging all the possible ways you can help your website rank high in search engine results. Let’s look at the numbers for a second: Mobile search for “image search” grew by 60% in the last few years. 36% of consumers have done […]
There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]
Finding the right keyword is a crucial part of any search engine optimisation strategy. These are essentially, the search terms your potential target audience uses in their search engine queries in order to find the information they are looking for.
Business owners who want to improve their Google search rankings often need to take a deep dive into their websites and make several changes to improve it based on the search engine’s requirements. A common issue that may lower your search rankings is the website speed. Simply put, if your site has a long loading […]
Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.