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Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis. Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product […]

Have you ever wondered why your campaign suddenly stopped producing the sales or inquiries it used to, even though you’re still paying the same amount to Google for your ads? Sometimes we try to justify the amount of money we spend on ad words. “oh well, we did get that big client 6 months ago” […]

Running Google ads won’t always bring online sales or conversions. Sometimes, the online ad is just the little push a customer needs to visit your local store and make a purchase, participate in your event, or book a face-to-face meeting with you. All these examples are known as “offline conversions”. While tracking online conversions is […]

If you were to ask Google “what is SEO,” you would get 865,000,000 results. But, how does Google know which articles to display on the first page of search engine results (SERP) and which to bury deep? Surely it’s not just a game of guessing.

Search engine optimisation is a lengthy process of making a website as friendly as possible both for search engines and users. One potential way marketers can assess what needs to be done comes in the form of an SEO tool. But what are these tools, and how exactly can they help website owners get a […]

If you want to dive deep into the Facebook advertising world, then you probably have some questions. It’s understandable. For the first couple of months it existed, Facebook was actually an ad-free space. It can be a very hard thing to imagine today, where the average user is likely to stumble upon roughly eight ads […]

Writing an email newsletter or marketing email is different from writing a blog post or any other type of content. And to run effective email campaigns, you need to understand how to write great emails that your customers will actually want to open. So whether or not you’re a digital marketing expert, Australian Internet Advertising […]

Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a […]

The tremendous expansion of technology and communication have made it simple for almost anyone to build an online business from the comfort of their living rooms. If you have a fantastic idea for a startup, you can present your plan to the world, get funded through a crowdfunding platform, and receive feedback from the people […]