Our Latest Blogs

When investing in your digital marketing strategy, you’re inundated with options, but few sow division quite so effectively as Google ads. These PPC campaigns are popular for many reasons: they feature a relatively low cost per click, they get your site bumped to the top of the search engine results page, and their impact can […]

It’s often said that digital marketing is both arts and science. But, for the small business owners that are just getting started, online advertising can feel like a math class with abbreviations and formulas they don’t really get. CPM, CPC, CPV, ROI, CPL, CPM < CPC x CTR x 10. We know, we are trying […]

Google call-only ads are a special ad type designed to help businesses get more calls from consumers. It’s a great strategy for businesses that offer products and services that may be bought quickly by consumers. This ad format will be exclusively delivered to mobile devices that are able to make phone calls, but you still […]

Responsive search ads allow advertisers to create ads that adapt to show more text to their target audiences. Through them, you can enter multiple headlines and descriptions. Google Ads will test different combinations to actually learn which combination brings with it the best results. Google’s responsive search ads have the potential to improve your campaign […]

Google Adwords is one of your best digital marketing tools, with the potential of getting more valuable leads to your website. As a pay-per-click online advertising system, you only pay each time a user clicks on the ad you’ve set up. But if you’ve looked closer at the service itself, you may have a lot […]

Audience targeting in Google Ads takes on many different shapes and sizes. When you’re running any type of digital marketing campaign, choosing the right target audience is often the key to success. But while ads on the Search Network have a fairly simple targeting system, based on keywords and user demographics, those on the Google […]

When it comes to getting your website at the top of the search engine results pages, there isn’t any silver-bullet that you can rely all your efforts on with full confidence. Yes, writing great content helps, but it’s not going to do much if your website takes too long to load or it’s not mobile-friendly. […]

Search Engine Optimisation is a big priority for marketers and businesses alike. The more up to par your site is with Google’s and other search engines’ standards, the more likely your site will rank well on the search result page. And that often directly translates into: More search traffic More conversions Increased trust in your […]

Search engine optimisation (SEO) is like a living organism. It’s constantly changing, evolving, and adapting to meet the current needs of internet users. People are changing the way they search for information, their preference for certain types of content, and the way they navigate it. Marketers need to be on their toes and tweak their […]