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Google Adwords or Google Ads is Google’s own pay-per-click advertising system. It can be used to address several different online advertising needs businesses to have, such as increasing their visibility, growing an audience, or even selling more products. In a way, the main function of Google Ads is to simply help you spread the word […]

Advertising with Google can bring a lot of perks to your business’ doorstep. Google Adwords has the potential to bring a new audience to your site, boost brand awareness, and even help you convert more, so long as you properly set up the ads. As a leading Google Ads management agency, we have seen many […]

Do you know how you can get the most out of your pay-per-click ad campaigns? Well, yes, you need to have a good understanding of how PPC campaigns work, your target audience’s searching and clicking behaviours, and do proper keyword research, but that’s not enough to set a successful campaign. You also need a suite […]

As a business owner, it’s hard to know whether to invest your digital marketing budget in SEO or Google Ads. In this podcast, Joe and Billy discuss some of the pros and cons for both.

If you have an eCommerce business, Google Shopping Ads are a useful way to promote your online and local inventory, boost traffic to your store, and get better leads. These types of campaigns were specifically designed to support retailers in finding customers and selling more products more easily than the other types of ads can, […]

Do you know what the most important asset of a business is nowadays? Their Website! Even if you aren’t selling your products online, a website can help you reach out to your potential audience and not only promote yourself, but also educate them about your products or services. If you are already aware of the […]

If you know the expression “a picture is worth a thousand words” but haven’t given it much thought yet, now is the time to do so. The internet has made it easier for people to find almost any type of information they need, be it written content or visual. But, while a lot of people […]

If you are a savvy small business owner, then you are probably always looking for ways to update and perfect your digital marketing strategy. After all, things always evolve in this industry and you need to be on your toes if you want to stay relevant and competitive. If you are not new to SEO, […]

If you are a small business dreaming of competing with the big national brands, then we are rooting for you. But, until you get there, you should focus on your local customers and find the best ways to target them effectively. That’s where local SEO can make a big difference. Local SEO is crucial for […]