Tell us if this sounds familiar: You’re thinking about buying a new coffee maker and you do a quick Google search to see what models and brands are a good fit for your needs and budget. Just a few moments later, you start seeing ads for coffee makers in your Facebook newsfeed, YouTube, or browser. […]
What differentiates AIA from the rest of the SEO companies in Sydney? Find out why with this SEO agency article. For those who don’t know what an SEO agency is, let us tell you that it is a consulting firm that provides services aimed at improving search engine rankings for companies online by making changes […]
Everyone talks about the importance of a good search engine optimisation strategy and how well it can support a business’s goals. After all, through this process, you are improving your landing page position in organic search results. But, is it the only way to do that?
Brand strategy is more important than you may think. A sleek, streamlined website is great – but unless you also focus on building a consistent, strong, and customer-focused brand, you may find that your expensive website redesign is not as effective as it could be.
Your Google Ads campaigns are up and running and already bringing in some results. You did a good job at selecting the right keywords and your copy is compelling enough that people are clicking on your ads. If this is your first time launching a Google Ads campaign, then you may be extremely excited to […]
If you are running an online store, then you probably know already that SEO is crucial for the success of your business. But e-commerce platforms work with templates, apps, and add-ons, making customising a bit tricky for the store owner who needs extra features. And, if you notice that your Shopify store has some technical […]
If you want to sell online but don’t want to go through the hassle of setting up a retail eCommerce website, then Shopify is the way to go. This hosting eCommerce software service allows you to build your website and use their shipping cart solutions to sell, ship, and manage your products all in one […]
Facebook’s massive advertising platform is used all over the world for businesses of all sizes and industries. From mom and pop shops to major corporations, Facebook provides digital marketers with a wealth of granular data on their visitors that is unmatched by any other social media platform. If you’re currently using Shopify for your eCommerce […]
Video content is taking over the world. Recent reports show that YouTube accounts for 11.4% of worldwide downstream traffic by megabytes. And, its influence and prominence don’t stop there. It’s the channel that helps musicians get their first big break (see Justin Bieber, ) comedians launch their TV career (see Lily Singh, ) and unknown […]