For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?
An online portfolio is a good way to put your work out and attract potential clients. But, after you’re done with the site and you’ve uploaded your work, how do you get closer to your target audience?
When it comes to search engine optimisation, even just navigating the terminology can be a bit complicated for newcomers. The process of improving a website’s search engine ranking is filled with many different measures that range from those that can be addressed in just a few minutes to other, long-term efforts that require more time […]
Optimising a business website for SEO might seem complicated at first, and it’s not something that you can do overnight. But the sooner you get started, the sooner you can start reaping the rewards. Below, we have put together a guide to help you get started on optimising your business website for SEO. You might […]
What’s the first thing you do when you are looking to purchase a new product or service? Most probably, you hop on your computer or mobile phone and do a quick Google search. Well, that’s not just you. One study found that 44% of consumers perform a Google search before buying online. Moreover, nearly 38% […]
If you were to ask Google “what is SEO,” you would get 865,000,000 results. But, how does Google know which articles to display on the first page of search engine results (SERP) and which to bury deep? Surely it’s not just a game of guessing.
A user agent is any piece of software designed to retrieve, render, and facilitate a user’s interaction with web content. These can include web browsers, web applications, media players, or certain plug-ins needed to allow a person to access a specific type of content and interact with it.
A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.