July 26, 2019

How To Create A Better Facebook Offer Than Your Competitors

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A marketing strategy for any business needs to be made up of several different layers. Even if your overall goal remains the same, it’s imperative to take advantage of all the different tools out there and increase the chances of reaching those goals.

And you may already be doing a lot: running Google Ads, publishing blog posts as part of a content marketing strategy, and running several social media marketing campaigns just to boost your brand and generate more revenue. But we’d like to stop a bit to talk about something specific: Facebook advertising.

Though some like the Social Media Examiner report that Facebook marketing is experiencing some decline, make no mistake: it is still very much relevant. But are you using it to its full potential?

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July 26, 2019

Facebook Ads For E-commerce Businesses

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E-commerce is huge. There are an estimated 1.92 billion online buyers, and the number is set to grow in the coming years.

The demand for online stores is high, so naturally, the supply doesn’t fall short. There are countless businesses currently selling their products online and generating some pretty decent revenue. However, as there will be more shoppers turning to the web to buy products, more and more e-commerce stores are bound to follow.

E-commerce business owners must dedicate their efforts to set their store apart from the rest if they want to stay afloat. And one good way to do it is through Facebook advertising.

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July 26, 2019

How to Use Facebook Ad Library to Spy on Your Competition

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Your Facebook ad strategy doesn’t exist in a void. What others are doing can influence how many people see your ads in their news feed, how many convert, and the return on your investment. It makes sense: if their targeting is more precise than yours, their ad copy more alluring, and their CTA more actionable, then your prospects are more likely to respond to your main competitor’s ads than yours.

Now, picture a tool that allows you to spy on your competitors Facebook ads. Imagine how valuable this information can be and how you can use it to tweak your Facebook advertising strategy.

Is such a thing possible, we hear you ask with excitement. Is there a spy tool that would let me peek at my competitors’ ads?

The answer is yes. Let us introduce you to the Facebook ad library and how it can make spying on your competitor possible.

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July 26, 2019

Should Your Business Advertise In Facebook Messenger

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A good chunk of the lives of those working in digital marketing is spent trying to get as close to their target audience as they can. That often means looking at the biggest trends and hopping on right away.

One of these trends nowadays is Facebook Messenger, a new social media app which currently has more than 1.3 billion active monthly users. Roughly 20 billion messages are exchanged between users every month, and a majority of these messages are sent through mobile devices.

But Facebook Messenger is just a way for people to talk to each other. How does this impact businesses? Well, through Messenger ads, which allow you to start a conversation with your audience. Here’s everything you need to know about it.

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July 26, 2019

How to Make Your Facebook Ads Stand Out

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Together with Google Ads, Facebook is a massive advertising platform. With over two billion monthly active users, it’s an essential part of your digital marketing strategy. Simply put: you can’t afford to ignore it. The problem is, neither can your competition.

Over 65 million businesses have active profiles on the social media network, meaning that being there isn’t enough anymore to get to your audience. Your ads need to stand out from the crowd if you want a chance at reaching your prospects and persuading them to take action.

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What Are Facebook Video Ads | AIA Blog
July 15, 2019

What Are Facebook Video Ads

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Facebook is one of the most widely used and versatile social media platforms. It has adapted to its many users by introducing various functions and tools. Facebook remains an easy to use channel for sharing media, supporting pictures, text and video content, with special features like live video or 360° pictures.

If you are a business owner, then the giant social network has created a special environment for you with various ad formats to promote your Facebook pages, link them to your websites and create relevant content that would connect customers to the most fitting product or service for them. A big part of how that works is achieved through Facebook Ads, as we will further present.

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What Is Cost Cap Bidding In Facebook Advertising? | AIA Blog
July 15, 2019

What Is Cost Cap Bidding In Facebook Advertising?

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As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimizing everything we do so that the results justify the money we put into our campaigns, including our Facebook ads.

When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to say a lot of us were pretty excited to see if we could finally get that level of control on our ad sets here like we do for other types of PPC ads. Well, the Facebook Cost Cap Bidding has now been around for a while, and it looks to be just what we needed.

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Facebook Offline Events Dashboard
July 15, 2019

What Are Offline Events In Facebook Marketing?

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In the world of digital marketing, we’re so concentrated on the, well, digital aspect of it, that sometimes we can leave all the real-world outcomes aside.

It’s not exactly that we forget or don’t care about them, no. But raise a hand if you’ve ever spent even half the energy tracking offline events as you did with online ones. And that’s really a shame, particularly when you’ll find out just how easy it is to track Facebook offline events.

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July 15, 2019

Choosing The Right Audience To Target On Facebook

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With more than 2 billion active monthly users worldwide, Facebook is clearly keeping its reign as one of the most powerful social media platforms around. And for marketers, it is an incredibly powerful tool that could potentially make or break their brands.

But promoting a business on Facebook doesn’t come with a guarantee that you’ll achieve your goals. Like most marketing tools available, it’s effectiveness relies on having a broader marketing strategy. We have a lot of clients confessing they’re rather disappointed in the results they get through their Facebook posts (paid or not.) After a bit of looking around, we saw one common mistake a lot of them made.

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June 3, 2019

Why Lead Magnets Will Help Boost Your Facebook Campaigns

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Facebook is one of the most important digital marketing platforms in the world. Don’t believe us? Here are some important numbers:

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June 3, 2019

What Are Google Ads Price Extensions?

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When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions.

If you’re interested in finding out more about price extensions and how they can help your business, this guide is exactly what you need.

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June 3, 2019

How To Remarket Your Website Traffic With Facebook Ads

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Facebook Advertising is an incredible tool marketers have at their disposal but are you using it to its full potential?

Any business with a Facebook page knows that while organic growth is possible if you truly want to get more visits to your website, you need to dabble with ad sets and spend some money to find potential customers.

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June 3, 2019

What Are Google Ads in Gmail?

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It’s quite frustrating, isn’t it? The world is at your fingertips, yet connecting with your audience is becoming increasingly difficult. Reports show that the number of internet users that will install ad blockers will increase steadily. And, that’s not all. Aware of the money influencers get paid to promote certain products or services, consumers are losing their trust in social media advertising too.

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May 28, 2019

Why Blogging Will Improve Your SEO

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It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us.

Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for us, we need to talk about Google from the perspective of digital marketing, where it becomes an incredibly powerful tool for businesses to promote themselves.

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May 28, 2019

Is Facebook Advertising Good for Event Campaigns?

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Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes.

But, between the logistics of the event, managing guests and attendees, and making sure that everything is par excellence, who’s got the time to worry about promoting it? Event marketing doesn’t have to be a hassle, though. In this day and age, when the vast majority of your audience is on social media, you can (and should) promote your upcoming event on Facebook.

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