Why aren’t My Facebook Ads Getting Impressions
August 13, 2019

Why aren’t My Facebook Ads Getting Impressions

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For many digital marketers, it can take hours to create a perfect ad set for reaching your Facebook advertising goals. The ad copy is convincing, intriguing, and aligned with your campaign objectives. You’ve got a compelling call-to-action set to funnel interested leads straight to your perfectly crafted landing page. And even better, your ad passed review and met the 20% text rule. Once your Facebook ad campaign gets approved, and you start to run ads, it’s time to celebrate. But not so fast.

You notice one or two of your ads aren’t performing. It’s not that they aren’t getting the desired amount of conversions. They aren’t getting impressions at all! If your target audience never sees your ad, it won’t reach its goals or do much for the growth of your business. Below are the top reasons why your Facebook ads aren’t getting any impressions, and what you can do about it.

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Why Your Facebook Ads Aren’t Delivering
August 13, 2019

Why Your Facebook Ads Aren’t Delivering

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Have you been wondering why your Facebook ad isn’t getting any impressions? Facebook advertising may be one of the most effective ways of building your brand awareness on social media. But the process for creating and launching effective ads isn’t full-proof. The average small business will spend two thousand dollars per month on Facebook. But if Facebook doesn’t show your ads to your target audience, that ad spend can quickly disappear, with nothing to show for it. Below are some of the top reasons why Facebook doesn’t show your ads, and what you can do about Facebook ads that aren’t delivering the campaign objective you want.

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How to Get Started with Facebook Advertising
August 13, 2019

How to Get Started with Facebook Advertising

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It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has never been easier.

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What Can You Do if Your Facebook Ads are Disapproved
August 13, 2019

What Can You Do if Your Facebook Ads are Disapproved

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Most online advertising platforms don’t review every ad that marketers submit. But that’s not the case with Facebook. There are more than 2 billion users on the social media giant, so it’s no wonder that digital marketers want to make Facebook advertising work for their business. But disapproved ads are a failure to launch.

Facebook disapproves a lot of ads, and it’s not an uncommon experience among digital marketers, although it’s still a disappointing and frustrating experience. On top of that, it takes Facebook about 24 hours to review each ad. When your Facebook ads are disapproved, it can derail your marketing plans and even delay important advertising milestones for your business. Knowing the Facebook approval process in-and-out is the best way to prevent ad disapprovals or quickly fix them if they do occur. To get your ad approved on Facebook, here’s what you need to know.

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How to Create Killer Google Remarketing Ads | AIA Blog | AdWords
August 12, 2019

How to Create Killer Google Remarketing Ads

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92% of potential customers who visit a website for the first time are not ready to buy from that business. It makes sense. Wooing a targeted audience member is kind of like dating. No one wants to get married on the first date, and consumers typically don’t want to part with their hard-earned cash when they first visit your site. So, if only about 8% of website visitors are ready to buy the first time they click on your landing page or product page, what’s a business to do to increase their conversion rate? Remarketing campaigns and retargeting campaigns are some of the most effective ways to entice those previous website visitors into making a purchase. Here’s how you can create killer Google remarketing ads to increase your conversions and sales numbers.

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July 26, 2019

Tips For Running A Successful Facebook Ads Campaign

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Facebook’s revenue is estimated at $15.08 billion in the first quarter of 2019, roughly one billion more than it generated last year in the same timeframe.

And most of its money comes from us, the people advertising on Facebook. From a way to simply connect with friends and stay in touch, Facebook has now become one of the most powerful marketing tools around, with millions of advertisers competing to get their posts on a users’ news feeds.

But like all digital marketing efforts, you need to dedicate part of your concern with crafting a good strategy for your Facebook ad campaign if you want to reap the benefits. And these benefits are nothing to ignore:

  • Increasing traffic;
  • Building a community around your brand;
  • Increasing brand awareness;
  • Increasing conversions;
  • Increasing revenue;
  • Get ahead in the competition.

Sounds like something you’d be interested in? We thought so. Stick around because we have some very useful tips to improve your Facebook marketing.

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July 26, 2019

How To Create A Better Facebook Offer Than Your Competitors

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A marketing strategy for any business needs to be made up of several different layers. Even if your overall goal remains the same, it’s imperative to take advantage of all the different tools out there and increase the chances of reaching those goals.

And you may already be doing a lot: running Google Ads, publishing blog posts as part of a content marketing strategy, and running several social media marketing campaigns just to boost your brand and generate more revenue. But we’d like to stop a bit to talk about something specific: Facebook advertising.

Though some like the Social Media Examiner report that Facebook marketing is experiencing some decline, make no mistake: it is still very much relevant. But are you using it to its full potential?

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July 26, 2019

Facebook Ads For E-commerce Businesses

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E-commerce is huge. There are an estimated 1.92 billion online buyers, and the number is set to grow in the coming years.

The demand for online stores is high, so naturally, the supply doesn’t fall short. There are countless businesses currently selling their products online and generating some pretty decent revenue. However, as there will be more shoppers turning to the web to buy products, more and more e-commerce stores are bound to follow.

E-commerce business owners must dedicate their efforts to set their store apart from the rest if they want to stay afloat. And one good way to do it is through Facebook advertising.

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July 26, 2019

How to Use Facebook Ad Library to Spy on Your Competition

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Your Facebook ad strategy doesn’t exist in a void. What others are doing can influence how many people see your ads in their news feed, how many convert, and the return on your investment. It makes sense: if their targeting is more precise than yours, their ad copy more alluring, and their CTA more actionable, then your prospects are more likely to respond to your main competitor’s ads than yours.

Now, picture a tool that allows you to spy on your competitors Facebook ads. Imagine how valuable this information can be and how you can use it to tweak your Facebook advertising strategy.

Is such a thing possible, we hear you ask with excitement. Is there a spy tool that would let me peek at my competitors’ ads?

The answer is yes. Let us introduce you to the Facebook ad library and how it can make spying on your competitor possible.

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July 26, 2019

Should Your Business Advertise In Facebook Messenger

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A good chunk of the lives of those working in digital marketing is spent trying to get as close to their target audience as they can. That often means looking at the biggest trends and hopping on right away.

One of these trends nowadays is Facebook Messenger, a new social media app which currently has more than 1.3 billion active monthly users. Roughly 20 billion messages are exchanged between users every month, and a majority of these messages are sent through mobile devices.

But Facebook Messenger is just a way for people to talk to each other. How does this impact businesses? Well, through Messenger ads, which allow you to start a conversation with your audience. Here’s everything you need to know about it.

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July 26, 2019

How to Make Your Facebook Ads Stand Out

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Together with Google Ads, Facebook is a massive advertising platform. With over two billion monthly active users, it’s an essential part of your digital marketing strategy. Simply put: you can’t afford to ignore it. The problem is, neither can your competition.

Over 65 million businesses have active profiles on the social media network, meaning that being there isn’t enough anymore to get to your audience. Your ads need to stand out from the crowd if you want a chance at reaching your prospects and persuading them to take action.

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What Are Facebook Video Ads | AIA Blog
July 15, 2019

What Are Facebook Video Ads

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Facebook is one of the most widely used and versatile social media platforms. It has adapted to its many users by introducing various functions and tools. Facebook remains an easy to use channel for sharing media, supporting pictures, text and video content, with special features like live video or 360° pictures.

If you are a business owner, then the giant social network has created a special environment for you with various ad formats to promote your Facebook pages, link them to your websites and create relevant content that would connect customers to the most fitting product or service for them. A big part of how that works is achieved through Facebook Ads, as we will further present.

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What Is Cost Cap Bidding In Facebook Advertising? | AIA Blog
July 15, 2019

What Is Cost Cap Bidding In Facebook Advertising?

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As digital marketers, we’re obsessed with keeping control of our advertising budget. We spend hours optimizing everything we do so that the results justify the money we put into our campaigns, including our Facebook ads.

When it was announced that Facebook is introducing a new bidding option for its Facebook advertising services, it’s fair to say a lot of us were pretty excited to see if we could finally get that level of control on our ad sets here like we do for other types of PPC ads. Well, the Facebook Cost Cap Bidding has now been around for a while, and it looks to be just what we needed.

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Facebook Offline Events Dashboard
July 15, 2019

What Are Offline Events In Facebook Marketing?

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In the world of digital marketing, we’re so concentrated on the, well, digital aspect of it, that sometimes we can leave all the real-world outcomes aside.

It’s not exactly that we forget or don’t care about them, no. But raise a hand if you’ve ever spent even half the energy tracking offline events as you did with online ones. And that’s really a shame, particularly when you’ll find out just how easy it is to track Facebook offline events.

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July 15, 2019

Choosing The Right Audience To Target On Facebook

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With more than 2 billion active monthly users worldwide, Facebook is clearly keeping its reign as one of the most powerful social media platforms around. And for marketers, it is an incredibly powerful tool that could potentially make or break their brands.

But promoting a business on Facebook doesn’t come with a guarantee that you’ll achieve your goals. Like most marketing tools available, it’s effectiveness relies on having a broader marketing strategy. We have a lot of clients confessing they’re rather disappointed in the results they get through their Facebook posts (paid or not.) After a bit of looking around, we saw one common mistake a lot of them made.

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