Google Ads Automation
January 27, 2020

How to Make the Best Out of Google Ads automation

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In the last few years, automation features in marketing have helped digital marketers and website owners save time and become more efficient in finding the right formulas for their online advertising campaigns.Read More

SEO Sydney
January 27, 2020

6 Top SEO Tools of 2019 That Kept Our Business Thriving

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If you want to know what SEO tools an online advertising agency actually uses on a daily basis, you’re in the right place.

A marketer’s “tool shed” consists of a range of online utensils that can help with different aspects of his job. There are so many examples of useful SEO software, add-ons, and applications for SEO that it might be hard to choose the ones that work best for your needs.Read More

January 14, 2020

7 Simple Ways to SEO Copywriting That Will Appeal to Both Search Engines and Users

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Do you want to know more about how to write compelling content that will not only engage your audience but also be well optimised for search engines?

In this article, we will show you 7 simple SEO copywriting tips that will bring more traffic to your web page, increase the dwell time and get you more sales.Read More

January 14, 2020

SEO Factors When Considering Website Redesign

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A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.

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January 14, 2020

UX and SEO: How Are They Connected?

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SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not.

Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best experience when using their search services, they’ve had to impose a set of rules websites must follow if they want to organically rank well on the result pages.Read More

January 14, 2020

What Are the Biggest Indicators That Should Influence Your SEO Strategy in 2020

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Every marketer or business owner who understands the digital world knows that the new year brings new SEO trends and changes to the search engine algorithms and the preferences of your audience. But, make no mistake: these SEO trends are not just waves of changes that come and go. They usually dictate how the market is going to look like and what you must do to stay on top of it.Read More

January 14, 2020

What Happens To SEO When Changing Domain Name

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Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how badly will the website’s SEO be affected?

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January 14, 2020

When Does SEO Take Effect?

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You can have the best marketing strategy in the world, and a lot of money to spend on ads, but all these efforts to grow your business would be in vain if you don’t also work on strengthening your SEO efforts.Read More

November 7, 2019

Google AdWords: What They are, How They Work, and How to Get Started

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Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to get their offerings in front of people quickly. Google Ads will drive traffic to a business’s website and in turn, increase their sales and conversions. No matter what product or service you’d like to sell, launching a Google Ads Campaign Management Strategy will help your business grow. Keep reading to learn more about Google ads with our in-depth guide. Learn what Google Ads are, how they work, and how you can get started with an effective campaign today.

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Google Ads CLick Through Rate
November 3, 2019

What’s a Good Click-Through-Rate for Google Ads?

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Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a good CTR or good click-through-rate? It depends on a range of factors.

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google ads for ecommercef
November 3, 2019

How to Improve AdWords Campaigns for eCommerce

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Are you concerned there’s a glass ceiling for Google AdWords campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving your Google shopping ads and AdWords campaigns.

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Google ads conversion tracking
November 3, 2019

How Do You Track Conversions for Google Ads?

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After hours of planning and strategising, you’ve finally got your Google AdWords campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they don’t generate sales. In fact, clicks on your ad that don’t result in sales will hurt your bottom line and waste your ad spend.

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Google Ads Negative Keywords
November 2, 2019

How to Add Negative Keywords to Your Google Ads Campaigns

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When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.Read More

Google Shopping Ads ROAS Bidding
November 2, 2019

What’s the ROAS Bid Strategy for Google Shopping Ads?

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Google AdWords shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign types is enough to give anyone a case of paralysis.Read More

What to do When Your Google Ads Campaign Doesn’t Work
August 22, 2019

What to do When Your Google Ads Campaign Doesn’t Work

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When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. Luckily, paid search campaigns are one of the quickest lead generation tools on the market, and getting started isn’t that difficult or expensive.

Google Adwords allows marketers to get their unique offerings in front of millions of potential customers, all with the click of a few buttons. The search network on Google is the largest in the world, capturing close to 90% of all internet viewers searches. But while it may seem pretty straightforward to write compelling ad copy and launch Adwords campaigns, a lot of things can go wrong. If viewers don’t click on your ad and convert to a sale, you’ll waste precious ad spend. Here’s what you can do if your current Google Ads campaign doesn’t work.

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