Our Latest Blogs

While text searches are the main utilisation of Google and other search engines, image search is the next best opportunity for marketers and business owners to improve their SEO and get to the top of the search engine results. As Google mentions, image searches on mobile devices have grown by over 60% in the last […]

There are a plethora of SEO and marketing tools out there, and it can be difficult to know which ones can truly bring something great to the table. It’s all much more difficult when you’re trying to decide if the price tag that these tools come with is worth the money. However, there is a […]

The Google Search Console, previously known as the Google Webmasters Tool, has become one of the most used tools for marketers and site owners to improve their SEO, as it’s part of Google’s free suite of digital marketing tools and it provides unique insights into what Google and the rest of the web register about […]

When you are looking for a local business from where you can buy a sugar-free cake for your toddler’s birthday, what do you do? Do you call your friends to ask them if they know of any bakeries near you? Maybe. But, most likely, you will reach for your phone, hop on Google search, and […]

There is a heated debate among marketers about whether benchmarking conversion rates is actually effective. Their argument is quite solid: the average eCommerce conversion rate for an apparel online store will differ profoundly for those of a B2B website that target industrial clients. Looking at conversion rates alone won’t help you understand how your online […]

Google’s PageSpeed Insights tool can be very useful for measuring and improving your site speeds, page loading times, SEO, and conversion rates. Your Page Speed Score is an overall analysis of how quickly your page loads – and it works to analyze its loading time both on mobile devices and desktop devices. Faster loading times […]

When you are the owner of a small or medium business that operates at a local level, you know how important it is to put your brand on the map. No matter how popular you already are with the people in your area, investing time and effort in proper local SEO will help you get […]

There’s this joke that’s been shared quite a lot on social media and SEO Facebook groups. It goes something like this: “You know you are desperate for an answer when you look at the second page of Google.” All jokes aside, research shows that 75% of internet users never go past the first page of […]

eCommerce web design is a complicated field, and it’s one of our specialties at Australian Internet Advertising. And while it’s difficult to boil down the complexities of web design and choose just one aspect that’s the most important, there is one thing that stands head-and-shoulders above the rest – user experience, or UX for short. […]