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One of the most common of all marketing strategies is the search engine optimisation strategy. Regardless of the business profile, industry, or even the types of products or services it has, increasing the website rank on the search engine result pages is an effort worth investing in. But, SEO is widely regarded as an organic […]

If you’re interested in creating a new eCommerce website, Shopify offers the best overall solution. It’s a particularly great choice for new eCommerce entrepreneurs who don’t have any technical skills. In fact, that’s exactly why Shopify was built – to allow anyone to build and launch their own eCommerce store without spending months learning to […]

Do you know how you can get the most out of your pay-per-click ad campaigns? Well, yes, you need to have a good understanding of how PPC campaigns work, your target audience’s searching and clicking behaviours, and do proper keyword research, but that’s not enough to set a successful campaign. You also need a suite […]

The world of online advertising is exciting, with many opportunities, and just as many confusing questions. From Google to Facebook ads and everything in between, it can be daunting to step into this world without a lot of knowledge regarding how these systems work, which could lead to some bad decisions and wasted funds. In […]

Responsive search ads allow advertisers to create ads that adapt to show more text to their target audiences. Through them, you can enter multiple headlines and descriptions. Google Ads will test different combinations to actually learn which combination brings with it the best results. Google’s responsive search ads have the potential to improve your campaign […]

You’re new to marketing, but you’ve heard that AdWords campaigns are an excellent way to promote your products or services, drive qualified traffic to your website, and scale your business. The only problem is that you aren’t quite sure how AdWords works. Should you integrate it in your campaigns? If so, what do you need […]

It’s quite frustrating, isn’t it? The world is at your fingertips, yet connecting with your audience is becoming increasingly difficult. Reports show that the number of internet users that will install ad blockers will increase steadily. And, that’s not all. Aware of the money influencers get paid to promote certain products or services, consumers are […]

Anytime you prepare to produce a piece of digital content, whether that’s a blog post or an advertisement from your Google ads account, you should consult a list of keywords to ensure that you’re optimising your content as much as possible. Choosing the right keyword text can feel a little like throwing darts at a […]