Our Latest Blogs

At first glance, SEO and web design may seem like two different deals, and for the most part that’s true. But think of them as two distinct pieces of the same puzzle. One cannot necessarily exist without the other. You can’t have search engine optimisation get any meaningful results without also having a high-quality website […]

Semantics is a component of linguistics that describes a type of relationship between two or more words. But aside from it being an important lesson for English class, semantics also has a place in marketing, in the form of semantic keywords. For instance, if your main targeted keyword is “website traffic” some keywords to include […]

Search engine optimisation is the process of improving a website in hopes of getting a higher rank in the search engine result pages. Business owners and marketers know this is not an easy thing to achieve, and it can often take months for a good SEO strategy to show its effects. But how do you […]

One question that gets asked a lot by business owners, bloggers or webmasters who are just learning about SEO is: How long will it take for my website to rank at the top of Google search results? It’s absolutely normal to ask about a time estimate regarding the success of your SEO strategy since it […]

In digital marketing, we tend to focus a lot on consumer expectations: fast websites, fast results, accessible information, everything served on a platter, ripe for the taking. But all that can be said for business owners and marketers as well, can’t it? Unfortunately, marketing efforts don’t always come with fast results, especially if we talk […]

Search engine optimization is a tricky thing to truly master. Sometimes, it seems like each article stresses the importance of different components that go into it, leaving many business owners and newer marketers very confused. It can be strange to read about how content marketing is the key to SEO success, jump to how without […]

Technical aspects of SEO are often overlooked by business owners, as they simply lack the time or expertise to tweak their SEO in every detail. But technical factors can often make or break your ranking if you misunderstand, misuse them or simply ignore them. 301 redirects are really simple at a first glance: they just […]

If you’re using Facebook advertising to market a product or service, you may not be sure how to use all of the ad formats it offers, such as image ads, carousel ads, and video ads. Video ads, in particular, are unique to Facebook. How can you work on optimizing your ads for video, and make […]

If you’re a small business owner in Sydney or anywhere else in Australia and you already advertise on Facebook or are interested in starting your own Facebook advertising campaigns, you may be wondering if it’s a good idea to hire a Facebook specialist to manage your Facebook ads. Can you advertise on Facebook on your […]